Peng Bo, former deputy director of the Cyberspace Administration of China: China's Internet content entrepreneurship has entered a golden age

Cover news reporter Lu Dang Liu Qing

At nearly 12:00 p.m. on the night of April 3, Peng Bo, former deputy director of the Cyberspace Administration of China and head of the Coordination Group for Network Public Opinion Response and Lawful Handling of the Central Political and Legal Affairs Commission, had not yet rested. On the same day, his keynote speech on "China's Internet Content Entrepreneurship Enters the Golden Age" at the "2018 Internet Yuelu Summit and New Media Forum" triggered widespread concern and discussion among Internet content entrepreneurs.

Although the theme of the speech focused on Internet content entrepreneurship, the content he shared was not limited to this. "From the Internet of Things to the intelligent network, from artificial intelligence to the revolution of communication methods, from content e-commerce to super platforms, etc., he has put forward his own thoughts and insights, and there are many dry goods." A media official at the forum recalled.

Artificial intelligence will trigger revolutionary changes in the way information is disseminated, will content production practitioners "step on the air"? Will the "headlines of the day" model be subverted? From mobile Internet to Internet of Things to intelligent networking, how many times will the market size increase... These are among the questions raised by Peng Bo.

In his speech, he divided the passages according to the time of day, place, and people. Speaking of "Tianshi", he first talked about "strengthening the construction of Internet content" and other contents proposed in the report of the Nineteenth National Congress; when it comes to "geographical advantages", he explained the Internet G2 world and believed that the competition and cooperation between the Chinese and American Internet industries tend to be balanced; when it comes to "people", he said that "China's huge population is the biggest resource and the biggest driving force for China's Internet development." ”

Respond to Peking University's status as a professor

"Letter of appointment given a year ago"

In this speech, the host introduced Peng Bo's new identity as a professor at Peking University's School of Journalism and Communication, which was later reported by the media.

Peng Bo explained that many friends saw this identity and asked, "Are you retired?" "I said I wasn't retired!" "How did you change your title?" Peng Bo joked, "I am a 'three-habitat animal' – both a government official, a scholar, and a new media operator. As for the status of professor, he added, "I am an adjunct professor at Peking University's School of Journalism and Communication, and I was offered a letter of appointment a year ago. ”

Peking University is Peng Bo's alma mater. 40 years ago, he was admitted to the department of journalism in the Chinese Department with the first place in Hunan Liberal Arts. In 1998, he was re-admitted to Peking University, where he studied under the economist Xiao Zhuoji and obtained a doctorate in economics.

China Internet content entrepreneurship

The golden age is coming

"We are quickly bidding farewell to the mobile Internet and quickly entering the era of the Internet of Everything", "The Internet has shown us a new world and provided unprecedented opportunities for Internet content entrepreneurs." In Peng Bo's eyes, the golden age of China's Internet content entrepreneurship is coming.

Regarding content, he believes that "the Internet empowers quality content". Regarding content production, he believes that "the base of content production employees will be more and the quality will be higher." "Sharing and sharing gives content providers a whole new opportunity".

Regarding content payment, he believes that "the era of free lunch on the Internet is gradually fading away." "Chinese netizens are beginning to be willing to pay for high-quality content." "Paying for services is becoming a habit." He also said that China's judiciary is stepping up its efforts to protect intellectual property rights.

The age of artificial intelligence

Push is still the mainstream way of communication

Speaking of artificial intelligence, he believes that "in the era of artificial intelligence, push is still the mainstream communication method." He also believes that in the era of the Internet of Everything, the main way will be to push and share.

For the platform, he said that the result of every family doing the platform is that "there are more temples and fewer monks.". He frankly said that "the homogenization of information content platforms is obvious", but also believes that "the advantages of super platforms are obvious" and "the opportunities for content providers are increasing".

Regarding the "scramble" for the future, he believes that the first big battle is still a battle for the entrance. The first wave is "smart audio", and the second wave is "smart home housekeeper with audio and video".

The mobile Internet market is much larger than the PC Internet

Ma Huateng: 100 times

In 2014, at the World Internet Conference, Peng Bo announced that China had entered the era of mobile Internet. He explained that the time for China to enter the mobile Internet should be 2013, marked by the number of mobile phone Internet users exceeding the number of PC Internet users.

When the PC Internet entered the mobile Internet, Peng Bo once asked Ma Huateng: "Pony! How much larger is the market size of the mobile Internet than the PC Internet? "Pony told me, 100 times bigger!"

The market size in the era of the Internet of Everything is much larger than it is now

Peng Bo: It feels more than 100 times

How much larger is the market in the era of internet of everything than in the era of mobile Internet? Peng Bo felt that "more than 100 times, maybe 1,000 times." "When it comes to the reasons, he first thinks that the number of network terminals will be sporadic and diffuse." Blowouts " symbolize speed , and " diffuse " means breadth.

Peng Bo explained that in the era of mobile Internet, mobile phones as terminals may have up to 2 billion screens. When we go to the Internet of Things, when we move towards the Internet of Everything, there will be at least 20 billion screens, "this is my preliminary calculation, and it may not be more." He believes that more screens and fewer screens will have a great stimulus to content production, "large scale, large capacity, more opportunities." ”

Peng Bo believes that when the era of artificial intelligence arrives, it will definitely trigger a major revolution in the way of communication. How can the "cake" in the era of artificial intelligence be? "First of all, it depends on whether the mode of transmission can keep up with the times."

If not keeping up with the technology

It may be "a foot in the air and there will be no recovery"

More than a decade ago, when the portal was still very popular, Peng Bo had a conversation with Cao Guowei, the head of Sina. They discussed Sina's possible concerns and crises. Cao Guowei admitted at the time that Sina's biggest crisis should lie in technology, "When Internet technology progresses, if it does not keep up, a foot in the air will be doomed." ”

Peng Bo said that this sentence has been more than ten years old, and he is still very impressed. "It is precisely because Sina has this keen awareness that when Weibo came out, it did not step into the air." We can imagine what it would be like if Sina didn't have Weibo. ”

"This is a warning, people engaged in Internet content entrepreneurship, must be clear about their differences from traditional media," Peng Bo said, "new media technology continues to advance, if you do not see the progress, do not keep up, really may be a foot in the air." ”

The Age of the Internet of Things

The first thing that will explode will be the content of life information

"In the era of the Internet of Things, the first thing that will be detonated will be the content of life information." Peng Bo believes that "it will explode in a blowout, but it will no longer be presented in the form of simple texts and pictures, and it will definitely be a short video." ”

In 2014, at the China Internet Audiovisual Conference held in Chengdu, Peng Bo put forward a point of view - no video, no network. Peng Bo said that after 4 years, today's short videos have been everywhere all the time.

"When everyone walks into the door of the Internet of Things, short videos of life information and colorful content may be the first scene you see." Peng Bo said that e-commerce has undergone subtle but drastic changes - e-commerce content, content video, "Taobao, Jingdong are doing content, such as through information diversion, through short video reverse flow." ”

There are also 250 million new arrivals to the network

This is a new market

"The level of development of China's Developed Internet regions is close to that of developed countries," Peng Bo said, according to the Internet penetration rate of 80% of developed Internet countries, China should have 1 billion Internet population, "and 250 million new arrivals."

He hopes that everyone will pay attention to the needs of new Internet netizens, he believes that with the advancement of telecommunications infrastructure, the digital divide is gradually filled, the development of mobile Internet, third- and fourth-tier cities, western and rural areas a large number of people poured into the Internet world, "this is a new market."

He encouraged Internet content entrepreneurs to "live up to the spring and make a difference." At the end of the speech, he also reminded that "the past has not gone, the future has come."

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