With the opening of the Winter Olympics, will the golden age of Chinese sports be far away?

Today is the first day of the opening of the Year of the Tiger in Hong Kong stocks, in the Hong Kong stock market, the sporting goods sector also rose, Li Ning led the sector with a 7.5% increase, followed by the beijing Winter Olympics official partner ANTA Sports rose 6.44%, China Trend rose 4.62%, Xtep International rose 4.17%, Taobo, Bosideng followed up.

On the news side, the surge in the sporting goods sector is closely related to the Winter Olympic Games, and the opening ceremony of the XXIV Winter Olympic Games today will be held at 8 pm at the "Bird's Nest" at the Beijing National Stadium.

Since July 31, 2015, when the word "Beijing" was pronounced from the mouth of the President of the International Olympic Committee, the ice and snow road on the mainland has been gone for seven years.

In the past 7 years, we have forged ahead and achieved breakthroughs again and again.

Unlike the Summer Olympic Games, ice and snow projects have higher requirements for the local natural climate, maintenance costs are not cheap, the infrastructure construction of ice and snow sports in the mainland is relatively weak, the number of domestic ice and snow venues is small, the popularity is not high, and the corresponding industrial scale is also small, according to the statistics of China's National Development and Reform Commission, the scale of the ice and snow sports industry in the mainland in 2017 was only 397.6 billion yuan. On this basis, hosting the Winter Olympics and popularizing ice and snow sports is undoubtedly difficult. And at the 2018 Winter Olympics in PyeongChang, we only accounted for about half of the total number of small events.

However, we still achieved excellent results, according to the newly released list of Chinese Winter Olympic delegations, Chinese athletes achieved full participation, a total of 104 minor events and 194 seats qualified. Outside the stadium, the number of ice and snow sports venues has increased significantly, and sports such as skiing have gradually become a new trend, and the penetration rate has gradually increased, and even ignited the ice and snow sports experience tour, which has stimulated the northern tourism market.

In addition to the progress of ice and snow sports, in terms of the ability to hold events, the mainland has shown a high level as always.

At a time when the epidemic is raging, the process of preparing for the competition is full of uncertainties and challenges, and the Tokyo Olympic Games held last year is a typical example, and the postponement and no one watching the games can stop the spread of the new crown virus in the Olympic Village. On the mainland, the whole process of closed-loop management and strict epidemic prevention measures not only allowed us to hold the Winter Olympics as scheduled, but also ensured the normal operation of the lives of Beijing citizens.

While controlling the epidemic, the event services of the Beijing Winter Olympics have also been unanimously praised by participants from all over the world, and facilities such as cafeterias, smart beds, VR experience centers and other facilities have been praised by many overseas players on overseas platforms, causing many overseas netizens to admire.

In the capital market, the Winter Olympics have also attracted the attention of investors for the mainland sports industry.

The data on the total scale of the national sports industry released at the end of 2021 shows that the scale of China's sports industry in 2020 will be 2,737.2 billion yuan. According to the "National Fitness Plan (2021-2025)", by 2025, the sports industry will reach a scale of 5 trillion yuan, corresponding to a compound growth rate of 12.8%. Among them, according to the "China Ice and Snow Sports Development Plan (2016-2025)", the total scale of China's ice and snow industry is expected to exceed 800 billion yuan in 2022 and 1 trillion yuan in 2025.

Tianfeng Securities believes that according to the development experience of the United States and Japan, the development of the Winter Olympics is expected to have a catalytic effect on the ice and snow industry, since Beijing obtained the right to host the Winter Olympics, the central government has intensively introduced policies to encourage the development of the ice and snow industry, Tianfeng Securities believes that the current mainland ice and snow industry penetration rate is low and the growth space is large, with the awakening of the public's awareness of ice and snow sports plus the improvement of the economic level, the mainland ice and snow industry will usher in a golden period of development, and related event copyrights and commercial sponsorship are expected to become a breakthrough in the future.

Shanxi Securities believes that it can pay attention to the youth sports training market, with the state continuing to promulgate a new policy on "improving sports scores and aesthetic education into the middle school entrance examination". The proportion of sports scores in the middle school entrance examination is constantly increasing, which is expected to activate the physical education training market. In addition to regular running and solid ball forward throwing, there are also foot basketball rounding, volleyball pad ball, table tennis forehand attack, pull-up, gymnastics, martial arts, BMI assessment and other content, and some sports assessments with professional characteristics open up market space for sports training institutions. Combined with the "double reduction in education", it is expected that the proportion of extracurricular sports activities will continue to increase. In the context of "great health", the relevant departments have issued a number of policies to promote the development of the sports industry.