In the face of wealth appreciation, it is simply not worth mentioning that it looks good!
Recently, as the price of gold has reached record highs, many people have begun to regret that they did not stock up on more gold back then. Because they may have taken the money they should have bought gold and bought beautiful diamonds and crystals, and now they are dumbfounded, and the value is a world of difference.
Recently, there is a hot search that is quite emotional. According to reports, Miss Li from Hangzhou is a white-collar worker in a company, and she likes the kind of bling thing in the past few years. Therefore, she bought a lot of that kind of crystal jewelry at home, almost all of which were very popular styles back then.
When it comes to crystal jewelry, we have to mention two major brands, Swarovski and Pandora, which are known as girls' dream machines. These two companies have produced many popular crystals, and they have also become a common memory for many girls when they were young.
Miss Li showed reporters her collection, including a limited panda model, the heart of the ocean, and a Cinderella crown, which she wore when she got married. These were very expensive when they were bought back then, especially the crown, which could have been bought with a gold crown at that time, and if it is put now, it is worth a lot of money. But this kind of artificial crystal is worthless, and no one wants to recycle it, so I really regret it. Looking at so many of her crystals, Miss Li laughed at herself for being wronged, she used to feel that these crystals were very beautiful, but now she feels ugly and expensive, it is really the tears of the times.
Crystals are really irresistible to young girls. Because it's the same as a diamond, it shines so brightly that it looks really good. Many people buy crystal, the first thing they look at is the emotional value it provides, which can make a person very happy, which is good. However, some girls still mistake crystals as investment products, which is the source of pain, because crystals themselves are not mainstream investment products, not to mention artificial crystals, which are simply worthless.
Similar to the crystal principle, diamonds were one of the most successful marketing items of the 20th century. The slogan "Diamonds are eternal, one is eternal" has successfully harvested the world.
Essentially, diamonds are carbon, but they make up something more sparkling. If there is a way to ignite diamonds sufficiently, we end up with a bunch of carbon dioxide gas that pollutes the ozone layer.
Many people think of diamonds as special glass, which is much more expensive, but not much different from glass. This analogy is not really a big problem.
Why was diamond one of the most successful marketing in the 20th century? Because the diamond itself has no value, it is just that its physical appearance will look better after polishing. Since diamonds are not easy to obtain, and the price is relatively expensive at the beginning, it has become a product that famous people show off. As more and more diamonds are developed, ordinary people can afford them.
The biggest problem with the sale of diamonds is the rise of the second-hand market. In order to prevent this problem, diamond manufacturers directly bind diamonds with love, and let consumers know that diamonds have inheritance and stability through advertising slogans. As a result, diamond manufacturers can sell diamonds in a steady stream, because no woman likes second-hand diamonds.
The price of diamonds is mainly related to its size and weight, diamond rings are often more expensive according to carats, and some people buy a diamond ring for more than 100,000 yuan, but now, the recycling price is not more than a fraction of the original.
Hua Tsai, a diamond reviewer, said that the diamond ring bought by customers for more than 100,000 yuan, the recovery price in the first two years was more than 20,000, and now there are only more than 10,000 yuan left, and then 1,000 yuan is added to sell it. The original price of 30,000 or 40,000 yuan of 50 points diamond, now the recovery price is only 2,000 yuan, a depreciation of 95%, it can be seen that the value of the diamond is not only not maintained, but also depreciated very fast.
Why is the price of diamonds so unretained? On the one hand, because of the weakening demand, the global diamond production is very large, but diamond manufacturers deliberately reduce the development in order to prevent the price of diamonds from plummeting. Even so, there is not much demand for diamonds, because the difference between the recycling price and the selling price of diamonds is so great that it gives people the feeling that they will lose a lot when they buy it. On the other hand, the mass production of synthetic diamonds, China's largest synthetic diamond base is in Henan, synthetic diamonds are in better condition, and the price is much lower than that of natural diamonds. Those who prefer to use diamonds as consumer goods prefer to choose synthetic diamonds because they don't look good, but the price can save a lot of money, so why not?
Most importantly, gold's value preservation and appreciation properties make people have to re-examine their purchasing choices. If you bought more than 100,000 yuan of gold many years ago, it has now at least doubled to more than 200,000 yuan, which is a big windfall. But you bought more than 100,000 diamond rings, and now there are only more than 10,000, and there is a difference of more than 200,000 yuan from time to time, which is too expensive.
If you had 100,000 now, would you buy gold or diamonds, or crystals?
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, there can be no imagination; Without imagination, how can we be competitive; If you want to break through, you must subvert the original business model and reconstruct a new business model!