astound!!!! Dealer Shi Lei actually has this relationship with drunkard liquor

transshipment

The Paper

Jan 14, 2018 · The paper's official account

The alcoholic sack pottery bottle designed by the master of fine arts Huang Yongyu is considered to be a model of packaging for Chinese liquor. From the first edition in 1987 to the new edition in 2007, both editions of the alcoholic liquor packaging were Huang Yongyu

As a well-known liquor company in Hunan, The Alcoholics Liquor Co., Ltd. (hereinafter referred to as the Alcoholics Liquor Company) is currently required to provide proof in court as to whether it can continue to use the new version of the alcoholic liquor design.

On January 12, 2018, a lawsuit was heard in the second instance of the Hunan Higher People's Court. Jishou Shilei Culture Communication Co., Ltd. (hereinafter referred to as Shilei Company) sued the court to revoke its right to use the new version of the packaging, on the grounds that the liquor company did not perform the priority and right to know of the new version of the packaging order obtained by Shilei Company as agreed in the contract.

At the trial on the same day, the lawyer representing the liquor company argued that the company's procurement system arrangement for the packaging of the liquor did not harm Shi Lei's right to know and priority, and Shi Lei Company could not recover the right to use.

The Paper learned from the scene of the trial that the views of the original defendants were quite different, and the members of the collegial panel also conducted detailed questions on relevant issues, and at the end of the trial, the two companies expressed their willingness to mediate.

The court announced that mediation would take place after the hearing and, if it failed, the judgement would be pronounced at a later date.

"0 yuan transfer" and the right to know, priority

"The new version of the liquor package involved in this lawsuit was redesigned by the artist Huang Yongyu in 2007 and used in the two mainstream products currently on sale by the alcoholic liquor, namely the new version of the alcoholic liquor at 50 degrees and 52 degrees and 500ml." Shi Lei, head of Shi Lei's company, said.

According to numerous promotional materials on alcoholic liquor, the earliest version of the liquor packaging design began in 1987, Huang Yongyu not only designed the sack pottery bottle, but also inscribed the word "drunkard" and the four words behind the bottle. This design is believed to enhance the cultural connotation of alcoholic liquor.

In 2007, Huang Yongyu, who was over eighty years old, came out of the mountain again to design and package the alcoholic liquor, and inscribed "Must not be drunk, not too drunk". However, what few people know is that on June 21, 2007, Huang Yongyu signed an agreement with Shilei Company to transfer the intellectual property rights of the new version of the packaging design to Shilei Company.

On June 28, 2007, ShiLei Company signed the "Contract for the Transfer of the Right to Use the Intellectual Property Rights of the New Version of the Packaging Design of "Alcoholic Liquor" (hereinafter referred to as the "Transfer Contract")," and transferred the above-mentioned intellectual property rights obtained by the company to the liquor company.

Paragraph 3 of Article 3 of the contract stipulates that after the execution of the first order business, Party A (The Liquor Company) undertakes that when ordering the new version of the "New Version of the Intellectual Property Rights of the Alcoholic Liquor" agreed in this contract in the future, No matter what method is adopted to determine the supplier, Party B (Shilei Company) will enjoy the same supply