Qilu Network Lightning News December 21, December 21, the Standing Committee of the Dezhou Municipal People's Congress held a press conference to introduce the "Dezhou Grilled Chicken Protection and Development Regulations" formulated by the Standing Committee of the Dezhou Municipal People's Congress in 2020. This is the second press conference held in 2020 after the press conference of the "Dezhou City Fireworks and Firecrackers Display Management Regulations" and the "Dezhou City Dog Management Regulations", which is also the third of the four deliberation regulations in the legislative plan of the Standing Committee of the Dezhou Municipal People's Congress this year.
Grilled chicken has a history of more than 320 years and is a unique city card of Texas. In 2014, "Texas Grilled Chicken Making Technique" was included in the fourth batch of national intangible cultural heritage, and was selected into the first batch of national traditional craft revitalization catalog. For more than 300 years, after generations of grilled chicken inheritance and innovation, the production and processing technology of grilled chicken has become more and more perfect, grilled chicken has gradually developed from a snack to a famous food, and has transformed into a food concept and culture, Texas grilled chicken not only represents a delicacy, but also contains simple folk customs and customs, showing a personalized regional culture. However, with the development of the times, the problems faced by grilled chicken in the inheritance of traditional skills, intellectual property protection, and industrial development have become increasingly apparent.
In order to solve the problem, break through the bottleneck, and provide effective legal support and supply for the development of the grilled chicken industry. In 2019, the Standing Committee of the Dezhou Municipal People's Congress incorporated the project into the legislative plan, and the draft regulations were drafted by the Dezhou Municipal Market Supervision Department, and the Municipal Judicial Department conducted a legality review. After entering the deliberation stage of the people's congress, it has widely solicited opinions and suggestions from all walks of life in the form of forums, discussion meetings, and online disclosure, and has conducted on-the-spot research and visited grilled chicken production enterprises to fully understand the legislative demands. On September 28 this year, the 36th meeting of the Standing Committee of the 18th Municipal People's Congress adopted the regulations, and on November 27, the 24th session of the Standing Committee of the 13th Provincial People's Congress approved them.
The ordinance clearly defines grilled chicken. Through field visits and full discussions with non-hereditary heirs, grilled chicken production enterprises and small workshop operators, Article 2 of the Regulations defines the concept of grilled chicken, stipulating that "the name of grilled chicken in these Regulations refers to whole chicken cooked meat products with unique local flavor and quality that were founded and rooted in Texas, and after more than three hundred years of inheritance and development, with chicken as raw materials, plant spices as the main auxiliary materials, through washing and modeling, honey (syrup) spraying, frying and coloring, boiling, simmering, simmering and other traditional skills." "It defines the boundaries of grilled chicken products, distinguishes grilled chicken from chicken cooked chicken products made in non-traditional processes on the market, and plays a legal role in clearing the source."
The regulations set out the principles of protection and development. According to the legislative purpose and original intention of grilled chicken, closely combined with the current situation of the grilled chicken industry in our city, article 3 of the regulations clearly states that the protection and development of grilled chicken should implement the responsibilities of producers and operators in accordance with the law, adhere to the principles of government support, industry promotion and social participation, and achieve equal emphasis on protection and development, inheritance and innovation.
The regulations clarify the focus of protection. First, strengthen the food safety protection of grilled chicken. Food safety is not only a matter of people's livelihood, but also related to the survival and development of enterprises. Article 9 of the regulations makes detailed provisions on the production of grilled chicken, from the source of raw chicken to the safety standards of auxiliary materials, from the production process, processing site and environment to product packaging and labeling, the whole process is standardized to ensure the safety of raw materials, production process and finished products. At the same time, in accordance with the Provisions of the Trademark Law, the Food Safety Law and other relevant laws and regulations, in view of the prominent problems in the production and operation of grilled chicken found in the investigation, Article 10 of the Regulations clarifies nine prohibited acts, refines the corresponding provisions that should be observed in the production and operation of grilled chicken from both positive and negative aspects, and resolutely safeguards the "safety on the tip of the tongue" of the people. Combined with the actual work, Article 11 of the Regulations also solidifies the traceability system of grilled chicken products in the form of legislation, forming an information traceability chain covering feeding, production, sales and other links, with traceable sources, traceable destinations, controllable quality, and accountability.
The second is to clarify the protection of the intangible cultural heritage of grilled chicken. Intangible cultural heritage is the common wealth of the whole society, and it is necessary to clarify the protection responsibilities of different protection subjects and mobilize the enthusiasm of all sectors of society. To this end, Article 13 of the Regulations stipulates the obligations that governments at the municipal and county levels, cultural and tourism departments, units for the protection of grilled chicken making skills and representative inheritors should perform in the protection of grilled chicken skills, and vigorously promote the protection and inheritance of grilled chicken making skills as intangible cultural heritage.
The third is to do solid grilled chicken cultural protection. The unique geographical location and food culture of Texas have brewed a local specialty product of Texas grilled chicken, and have gradually formed a unique grilled chicken culture. However, with the development of the times and the impact of industrial production, the grilled chicken culture is gradually lost, so article 12 of the regulations refines and regulates the grilled chicken culture, requiring the people's governments of cities and relevant counties (cities, districts) to strengthen the protection and inheritance of the grilled chicken culture, and collect, study and sort out the traditional production techniques, food culture, folk customs, stories and legends and other cultural heritage involving grilled chicken, and rationally develop and utilize it. At the same time, producers and operators of grilled chicken or other organizations are encouraged to set up grilled chicken culture display places, collect and display grilled chicken history, skills, inheritance and other related objects and materials, and publicize and promote the grilled chicken culture. So that the grilled chicken truly becomes a representative of serving economic development, condensing the regional spirit and enhancing the image of the city.
The fourth is to strengthen the brand protection of grilled chicken. In the modern economy, establishing brand awareness and building a strong brand is the key for enterprises to maintain strategic leadership. There are many grilled chicken brands in our city, including "Texas Grilled Chicken" registered by Dezhou Grilled Chicken Group Co., Ltd., as well as Yongshengzhai, Yipin, Xiangsheng, Hanji, Liji, Cuiji and other brands with different characteristics and meet different consumer needs. To this end, according to the Trademark Law, Article 14 of the Regulations stipulates that "the intellectual property rights of grilled chicken producers and operators shall be equally protected in accordance with the law." Municipal and relevant county (city, district) people's governments shall establish mechanisms for the coordinated protection of intellectual property rights, improve mechanisms for the diversified resolution of intellectual property disputes, and increase the intensity of protection of intellectual property rights. Relevant departments shall guide grilled chicken production enterprises to enhance brand awareness, strengthen brand building, and register trademarks, domain names and apply for patents in accordance with law. "Form a new brand pattern of a hundred flowers blooming and a hundred schools of thought contending."
The regulations clarify the direction of development. Texas grilled chicken has a history of more than three hundred years, its value is in the "old", but the way out is "new", as the main body of the grilled chicken production enterprises, to firmly establish a new development concept, under the guidance and support of the government, adhere to the protection and development of equal emphasis, inheritance and innovation at the same time, to achieve innovative transformation and creative development.
The regulations focus on this development direction, combined with the actual situation of the grilled chicken industry, and stipulate a series of paths and measures for innovative development.
The first is to give play to the leading role of the government. The development of the industry not only needs to give full play to the decisive role of the "invisible hand" of the market, but also to play the role of the government's "visible hand" in planning guidance, policy incentives and organizational coordination in important areas and key links.
Article 15 of the Regulations first stipulates that "the people's governments of cities and relevant counties (cities and districts) shall, on the basis of the actual development of the grilled chicken industry, guide the gathering of the grilled chicken industry, expand the scale of the industry, plan and build the grilled chicken industrial park, and cultivate and build the characteristic town of grilled chicken." "Strive to achieve the purpose of improving production efficiency and enhancing competitiveness through the development of industrial clusters."
At the same time, Article 16 of the Regulations clearly stipulates that the people's governments of cities and relevant counties (cities, districts) shall formulate specific measures to provide policy support to the producers and operators of grilled chicken in technological transformation, scientific and technological innovation, e-commerce, brand creation, cultural inheritance, and talent training. In terms of funds, financial institutions are encouraged to develop financial products and services suitable for the characteristics of grilled chicken producers and operators to meet the financing needs of enterprises.
Article 19 of the Regulations requires the cultural and tourism departments to organize the development of grilled chicken cultural tourism projects, encourage and support the grilled chicken production enterprises to strengthen cooperation with cultural and tourism enterprises, develop industrial tourism, strengthen the cultural industry, and enhance the cultural influence of grilled chicken.
The second is to stimulate the endogenous power of enterprises. In order to promote grilled chicken production enterprises to seize the opportunity, take the initiative, strengthen management, improve quality and efficiency, Article 17 of the Regulations stipulates that the establishment of an innovative mechanism with grilled chicken producers and operators as the main body, market-oriented, and in-depth integration of production, education and research should be promoted to promote the optimization and upgrading of the grilled chicken industry and high-quality development. At the same time, support the producers and operators of grilled chicken on the basis of inheriting traditional skills, accelerate technological transformation, use advanced and applicable technologies, improve product quality and production efficiency as the core, increase variety, improve quality, create brands, and make traditional industries revitalized. In view of the fact that China is currently in a critical period of consumption reform, the regulations also encourage grilled chicken producers and operators to combine traditional business methods with modern service means, consolidate the development of chain operations, direct operation, franchise and other marketing models, accelerate the development of e-commerce, and promote the integration of "online and offline" development to adapt to the new changes in the consumption field such as quality improvement and expansion, mode innovation, and market reshaping.
Reporter: Zhang Yuteng