Yoshinoya fast food that used to work overtime is not ok?

Because of the work, need to work overtime, or because home is too tired, really lazy to go out to eat, just order takeaway, all kinds of takeaway also tasted over and over, what McDonald's, KFC, a bunch of pizza brands, all kinds of noodles (beef noodles, fishing noodles, oil noodles), raw fried buns, mutton soup, traditional stir-frying, but found less and less Yoshinoya, occasionally ordered beef rice a few times, think it is OK, but more and more found that he is overwhelmed by a large number of takeaway brands.

In 1992, the first Yoshinoya signboard in China hung in Beijing, announcing that the Chinese fast food market, which had long been filled with buns and hamburgers, had the existence of Asian rice culture, and Chinese also liked to eat rice. Later, the expansion of the Yoshino family spread from Beijing to all parts of the country. When working overtime, I often order Yoshino's meal, because it contains staple foods, meat, eggs, vegetarian dishes, and drinks.

However, after landing in China for many years, in recent years, the popularity of the Yoshino family has suddenly stopped, and problems such as low cost performance and single taste have gradually been exposed. The Yoshino family began to face the dilemma of closing the store.

Affected by the epidemic, Yoshinoya's situation has become even more difficult, and the agency company is even considering delisting.

That year, Chinese mainland's first Yoshinoya set a record for selling 2,000 bowls of beef rice a day on weekends. Although the price was high at the time, the bowl of beef rice was very popular, and even now, Yoshinoya beef rice has done a good job in removing the fishy taste and restoring the taste of the beef.

However, with the rich variety of takeaway platforms, the scenery of Yoshinoya is gone. The store opening rate that mushroomed that year also plummeted to single digits per year.

Under pressure, Yoshinoya also began a series of transformation attempts. The launch of small self-service hot pots, the sale of pre-made dishes, and the creation of public accounts, but the effect of these measures is not obvious at present.

In the current capital market, various brand fast food chains are also emerging. Yoshinoya is limited to the Japanese beef rice category, with a single audience and faces various dilemmas. If you do not speed up the pace and keep up with the development of the times, I am afraid that this bowl of beef rice will become a memory.