If Li Bai were alive in the modern era, in addition to writing poetry, he might be able to develop a new side business, that is, selling old wine.
Don't look at the difference between "old wine" and "wine", but the value is very different.
Wikipedia explains: "Old wine is a general term for wine that has been stored for a long time, including but not limited to white wine, red wine, rice wine, wine, etc. Old wines tend to have a long taste and endless sweetness. ”
In other words, only a "good wine" that has stood the test of time can be regarded as an old wine.
With the development and progress of the times, the continuous improvement of the social and economic level, the number of people who have the hobby of wine tasting has also increased greatly, do not look at the people who drink wine, but to really understand wine, wine tasting in this science can be more than one doorway.
Recently, "old wine" has been on the hot search again.
The reason for the hot search is very simple, someone found the "huge profit" in the industry of recycling old wine, saying that it is very simple to enter the industry, move a small bench, and set up a booth at the entrance of the community, you can open a stall.
Indeed, now many professional recycling of old wine people, are this dress, do not look at their appearance, but the price for a bottle of old wine is not low, easy to open tens of thousands of yuan of recycling price.
Does old wine really have such a big market?
In the folk, old wine has always been known as "cultural relics that can be drunk", and many people pay attention to people's homes, and will place a wine cabinet to place a variety of good wines that are not easy to get.
Like the "plate walnut" that has emerged in recent years, collecting old wine and tasting old wine has gradually developed from a private hobby to a circle hobby.
Interestingly, the old wine culture is often gathered in different regions, the more obvious is Guizhou and Jiangxi and other places, as a major wine-producing province, these places also prevail in old wine, in a certain place in Jiangxi, the old wine is even more expensive than "Feitian Maotai".
Sure enough, the charm of aging is absolutely unavoidable by the "drunkards".
Why did old wine go from a private hobby to an industry?
In fact, since the birth of such a thing as wine, the concept of "aging" has been born, and in the folk, the concept of "wine is the fragrance of aging" has been deeply rooted in the hearts of the people.
Young people on the Internet learn to joke with rich people, and the first sentence that pops up in their minds is "Lafite in the bottle of 82 years", even in film and television dramas, the line "Eighteen years of daughter red" can be seen everywhere.
Secondly, aged wines do taste better, and for those who are more demanding of the taste of wine, specialty aging is also a way to show that they are unique and outstanding.
When there is a party at home, taking out a bottle of aged wine that is more than ten years or decades old from the wine cabinet is a way for many people to "show their faces".
Finally, things are rare and expensive, and the reason why old wine is old wine is first because of its long history, and secondly because it is rare, the more "things that others do not have", for collectors, it is a habit carved in the bones.
According to the media, zeng Yu, a well-known collector of old wine, has tens of thousands of bottles of aged wine alone, and for the taste of old wine, he once said:
"Aged is the most expensive taste in wine, fragrant, saucey, fragrant, rice... All kinds of tastes vary, but the old wine must be the most expensive and the best taste. ”
However, not everyone gets old wine to "drink".
Like precious works of art, old wine is a collection that comes into being to cater to the interests of the moment. In recent years, the number of old wine collectors has been increasing, and it has become a new trend of alcohol consumption.
On October 18, 2020, at the "Zhangyu Brandy Old Wine and Repurchase Year Strategic Launch Ceremony" held in Shanghai, the executive vice president of the China Liquor Industry Association also agreed with this statement.
According to the "China Old Wine Market Index" released by the China Liquor Industry Association in March last year, the scale of the old wine market has been expanding in recent years, reaching 50 billion yuan in 2018 and is expected to reach the level of 100 billion yuan in 2021.
This shows that in addition to drinking, there are also some people who are attracted to this circle by interests.
There is such a ready-made example, saying that there is a person in Shanghai, the whole family went out to grab a total of 12 bottles of Moutai wine, and sold these 12 bottles of Moutai to scalpers at a price of 2488 bottles, with a total profit of 12,000 yuan.
That is to say, the scalper who collected the wine recovered the wine at a total price of 29856 yuan, and the Shanghainese made a net profit of 12,000 yuan in the blink of an eye, so the unit price at which he bought these Moutai was 1488 yuan.
Less than 24 hours of kung fu, it has earned so much, each bottle of wine once it changed hands on the soaring 1,000 yuan, it can be said that the old wine industry is indeed with its own "huge profits".
This incident is said to have occurred in 2011, according to the newly released price of old wine recycling in 2019, the price of a single bottle of Moutai has risen to 3150 yuan.
This one example alone can understand why people are so eager for old wines – because there is money to be made.
After talking about the seller's market, let's look at the buyer's market.
After all, the scalper who recycles Moutai wine at a high price is not a fool, since he is willing to raise the price by 1,000 yuan to recycle these wines, there are natural channels to sell it, so who is it sold to?
Here to mention the difference between wine tasting and alcoholism, people who love wine are often there, but people who understand wine are rare, and those who fight and fight on the street are bloodied "wine cans", naturally they will not buy wine at a high price.
From the perspective of wine price positioning, people who are willing to spend money to buy old wine are collectors mentioned above, the second is the dignitaries, and of course, there is no shortage of middle-class people.
According to the "2020 China Old Wine White Paper" released by Hurun Report, the average age of the main consumers of old wine is 42 years old, the average household net asset is 6.5 million yuan, and the family income in the past two years is about 950,000 yuan, most of which have already played the role of managers in their work.
In addition to those who really love wine, these people are also mixed with some vassals and elegant people, rich in petty bourgeoisie, and drinking is not much but fine.
It is almost shoulder to shoulder with the drinking method mentioned in Jin Yong's "Smiling Proud of the Jianghu" - drinking different wines must use glasses of different materials to maximize the stimulation of the taste of wine.
Old wine is inherently excellent, rich in collection value, the market recycling old wine is profitable, coupled with a huge audience of old wine, so that the old wine market is difficult to think about.
Perhaps, in 2021, it can really reach the transaction volume of 100 billion yuan.
Of course, the China Liquor Industry Association also said that the old wine market is not perfect now, and some black-hearted scalpers not only frantically raise prices, but even sell fake old wine to be shoddy.
This shows that in addition to correctly publicizing old wine, improving the old wine market system, and establishing a normal and healthy recycling mechanism, it is also necessary to correctly understand the old wine market, and those who want to casually set up a stall to recycle old wine to "get rich" are best not to have.
After all, speculation is risky, and "going to the sea" needs to be cautious.
Author: Black Cat