What are the sales of Gree mobile phones? The outside world has been very curious about this problem, according to the information of Gree Dong Pearl Store, Gree's first 5G mobile phone Dasong has accumulated sales of 27272 units so far, which is compared with China's more than 300 million shipments of smart phone industry, which is dismal, and there will never be a name for Gree mobile phones on the major smartphone sales rankings.
The outside world has repeatedly suspected that Gree will give up making mobile phones, but Dong Mingzhu has reiterated many times that Gree mobile phones will insist on doing it. Now, Dong Mingzhu really did what he said, and Gree officially launched its second 5G mobile phone tosot g7 on November 5.
In terms of hardware, Greetosot G7 is equipped with Snapdragon 870 processor, 6.67-inch micro-curved screen, screen resolution of 2400×1080, support 120hz adaptive high refresh rate, rear AI triple camera, including 64 million pixel main camera + 8 million pixel ultra-wide angle lens + 2 million pixel depth of field lens, front for 13 million pixel selfie lens, battery capacity of 4300mah, support 30w fast charging, there are jade white, far gray, streaming fluorescent color three colors, Equipped with halo ui 6.0 system, it can be linked to Gree smart home devices.
In terms of price, the 8gb + 128gb version is 2959 yuan; the 8gb + 256gb version is 3099 yuan. At present, the only purchase channel is the Gree Dong Pearl Store, and its sales page shows that more than 590 units have been sold so far. After the Gree tosot G7 was listed, the Gree Dong Pearl Store offline the Gree Color Circle Mobile Phone and the Gree Iii Generation.
From the perspective of processors alone, the Snapdragon 870 is a mid-range processor released on January 19, 2021. According to the information of Zhongguancun Online, mobile phones equipped with Snapdragon 870 processors also include oppo find x3, vivo iqoo neo5, Xiaomi's redmi k40, Meizu 18x, one plus 9r and so on.
The price of Greetosot G7 is still very high, and the price of redmi k40, realme gt neo2, iqoo neo5, and one plus 9r is much lower than it. Obviously, for price-sensitive users, Greetosot G7 is not attractive enough.
Overall, the performance of the Greetosot G7 is decent, snapdragon 870 + fast charge + rear triple camera + large battery, no longer behind other models a position. However, just such a mobile phone, in order to attract consumers to pay for it, it is not small.
First of all, the brand power of Dasong mobile phones is insufficient. For consumers, although the cottage machine has disappeared, it does not mean that consumers have no feeling for the brand, on the contrary, oppo, vivo, millet, Huawei, these major head manufacturers in the user's mind of the brand is very high, everywhere advertising, so that users are always attracted by these mobile phone brands, consumers in the consumption decision, will give priority to buy familiar brands, at most will only be entangled between these brands.
Dasong is one of the sub-brands of Gree, Gree users may be familiar with it, but non-Gree users are not familiar with Dasong, the first model of Dasong was not launched until December last year, and Gree tosot g7 is the second model. In terms of brand awareness, it is obviously much weaker than Huami OV. Without brand awareness, it's hard for users to take the initiative to buy.
Secondly, the head effect of the mobile phone industry is obvious, and the living space of small and medium-sized mobile phone manufacturers is weak. According to iDC data, the Chinese smartphone market shipped about 78.1 million units in the second quarter of 2021, of which the top five mobile phone manufacturers accounted for 81.9% of the total shipments. That is to say, in addition to vivo, oppo, millet, glory, Apple, other mobile phone manufacturers to compete for 81.9% of the market share, there are Huawei, Nubia, Meizu, Samsung, etc., the brand power is weaker Dasong, how can it compete with them?
Gree has been in the mobile phone market for nearly 6 years since it first entered the mobile phone market, but Gree has not been able to gain a foothold in the smartphone market, which has many reasons.
First, the quality of the phone itself. Whether it is Apple or Huami OV, even if the marketing and publicity ability is strong, if the quality of the mobile phone itself is not good, consumers will not be deceived. The quality of the mobile phone itself is behind a complete supply chain, including design, research and development, assembly and other aspects, not only by chips, memory, cameras, shells and other components. Then again, why Qualcomm, Samsung, Sony and other manufacturers are willing to cooperate with Huawei, Xiaomi, vivo, oppo, the first launch rights of some new products to them, but also depends on the skills of customers.
Second, the iterative ability of the product. Huami ov will launch different products for different customer groups every year, some consumers pay more attention to cost performance, some consumers pay more attention to product quality, some consumers only need to be appropriate, new products and new technologies on the market are also emerging, and mobile phone manufacturers will only win the favor of consumers if they continue to innovate.
Third, marketing capabilities. Xiaomi's social network marketing ability was once regarded as an industry myth, and vivo and oppo are also very strong in star marketing, for example, when oppo r11 was released, it invited 8 stars such as Di Li Reba, Yang Mi, Yang Yang, Li Yifeng, Chen Weiting, and tfboys. Many people are not interested in celebrity marketing, but it is undeniable that celebrity marketing can bring traffic and influence to brands.
Gree mobile phone is much more low-key, if it is not Dong Mingzhu repeatedly Amway Gree mobile phone, the outside world is completely unfamiliar with it. Now that the Greetosot G7 has been officially launched and more than 590 people have purchased it, will you be optimistic about its potential?