The latest flagship mobile phone PK, who will be the king of sales?
Huawei Mate 60 and Pura 70 are the two flagship phones launched by Huawei this year, and the hardware configuration is outstanding, but the sales are very different. What are the key factors that make the Pura 70 far more popular than the Mate 60? In this flagship battle, who will win the sales championship in the end? Let's find out.
Huawei Mate 60 and Pura 70 are undoubtedly the two most watched flagship products in the mobile phone circle this year. Both use Huawei's latest generation Kirin 9000S series processors, plus top-of-the-line configurations such as an increased capacity battery and an excellent camera combination, which can be described as extraordinary. Soon after its launch, the sales performance of the two mobile phones showed a clear divergence, and the Pura70 quickly took the top spot with its excellent flight ability and higher cost performance, becoming the hottest model at the moment. The main reason is that Pura70 better captures the pain points of current consumers.
There is a huge disparity in chip performance
The performance of chips has always been the core competitiveness of mobile phone products. For the Huawei Mate60 and Pura70, although both are equipped with Kirin 9000S series processors, the specific models and configuration parameters are different.
Mate60 uses Kirin 9000S flagship processor, with 1 3.13GHz A77 super core, 3 2.54GHz A77 large cores and 4 2.05GHz A55 small cores, a total of 8 cores. This configuration gives the Mate 60 excellent multi-core computing power and efficient energy management.
The Pura70 is equipped with a Kirin 9000S1 processor, which is equivalent to a downclocked version of the Kirin 9000S. Its CPU composition is 1 x 2.62GHz V120 super core, 3 x 2.15GHz V120 large cores, and 4 x 1.53GHz A510 small cores, although the number of cores is the same, but the frequency is reduced.
Theoretically, the Mate60's peak computing performance should be stronger. However, the difference between the two processors in terms of actual use experience is not obvious, after all, the phone does not need to run at the highest clock speed for a long time when running most applications.
Bonus points for aviation ability
The ability of mobile phones has always been a pain point that consumers are very concerned about. In this respect, the Pura 70 shows a better performance than the Mate 60.
The Pura70 has a large 5200mAh battery inside, while the Mate 60 has a 4750mAh battery. Combined with the more efficient Kirin 9000S1 processor, the Pura70 can deliver longer flight times.
The Pura70 also supports 100W wired fast charging and 80W wireless fast charging, which can charge the battery from 0 to 100% in about 30 minutes, greatly reducing the waiting time for charging.
The Mate60 has a charging power of 66W wired and 55W wireless, which will take a little longer to fully charge the battery. Whether it's in terms of long-lasting battery life or fast charging, the Pura70 has a certain advantage.
Other hardware differences
In addition to the processor and battery, the Mate 60 and Pura70 also have some differences in other hardware, but the impact is not too great.
In terms of photography, both phones use a triple camera combination, which are 50 million main camera, 12 million ultra-wide angle and 12 million telephoto. However, the Pura70's main camera base is larger at 1/1.3 inch, which is an improvement over the Mate 60's 1/1.56 inch, which promises better night performance.
The screen resolution of the Pura70 is also slightly higher than that of the Mate60, at 2844×1260, compared to the Mate60's resolution of 2688×1216, the display effect will be more delicate.
The advantage of the Pura70 in terms of hardware configuration is mainly reflected in the autonomy and main camera, and the other two phones are not too different.
The pricing strategy is reasonable
Pricing is an important factor influencing consumers' purchasing decisions. In this regard, Huawei has adopted a relatively affordable pricing strategy for the Mate 60 and Pura70.
The official prices of the three storage versions of Mate60 and Pura70 are exactly the same, which are 5499 yuan (12GB+256GB), 5999 yuan (12GB+512GB) and 6999 yuan (12GB+1TB).
While there are some differences in the hardware configuration of the two phones, the pricing remains consistent, which makes the Pura70 appear to be a better value for money. For most consumers, longer flight times and better nighttime photos are often more appealing than extreme performance.
Huawei has adopted a relatively people-friendly pricing strategy for the Pura70, which has well captured the current consumer demand for cost-effective flagship models, thus winning a good market response.
Consumer demand shifts
According to mobile phone store owners, consumers are paying more attention to flight time and energy efficiency, which is the main reason for the popularity of the Pura70.
In the past, the computing performance and multi-core parallelism of mobile phones were the most important metrics for consumers. However, with the continuous improvement of the hardware level of mobile phones, most people rarely encounter obvious lag or performance bottlenecks in daily use.
On the contrary, flight time and heat control have become a new pain point. You don't want your phone to turn off frequently during use, or not function properly due to heat.
With excellent chip performance, longer flight and lower heat generation, the Pura70 has successfully captured the pain points of consumers and won the current sales champion.
The Mate60 is by no means without a chance to turn over. It still maintains certain advantages in terms of photo quality and multi-core computing capabilities, and as long as it can further optimize energy efficiency performance in the future, it is expected to win back the favor of consumers.
The competition in the mobile phone industry has always been so fierce, brand manufacturers need to always pay attention to the changes in consumer demand and launch high-quality products that are closer to the pain points. This "family scandal" dispute within Huawei provides a vivid example for the development of the industry.