Who would have thought that Hegang, a third-tier city far away from the north, Shanghai and Guangzhou, would become popular? Rumors of its low housing prices were once circulating. In fact, a kind of food in Hegang has recently begun to become popular, that is, "Hegang small skewers", black charcoal red fire, fresh meat small ingredients, nourishing oil, think about it will be salivating.
The popularity of "Hegang String" has a great relationship with Zhang Xuefeng, a native of the post-95s. He relied on running a small string shop in Hegang to realize his dream of making millions a year. His inspirational story has also opened the way for "Hegang Small String" to become popular.
In 2015, Zhang Xuefeng ended his job as a trainee nurse in the hospital, and because his mother was ill, he went home to concentrate on running his own small string store. Since then, from 5:30 every morning to start shopping, wearing skewers, grilling skewers, greeting customers, until 9:00 p.m., 10:00 p.m. closing... Become Zhang Xuefeng's daily life.
According to the "Hegang City Chronicle", Hegang small skewers arose in the 1950s, and first originated from the Hegang Hotel", "lamb skewers worn by toothpicks", and over time became known as "Hegang small skewers".
"Unlike barbecues in other regions, traditional original barbecues that use only meat and salt are the hallmarks of Hegang." In Zhang Xuefeng's view, there are three main places where Hegang small skewers differ from other barbecues in northeast China:
First, the quality of the meat, the use of high-grade grass beef, and must be killed on the same day;
Second, in the baking method, Hegang small skewers are not pickled, and almost do not mix other condiments;
Third, the unique grilling method of Hegang snacks, "such as our special skewers 'three points cooked', the ingredients can be served after one or two turns on the fire, very tender!" ”
Wang Ji, the owner of Wang Ji Barbecue, is also a famous local small string shop owner, who runs two small shops of more than 200 square meters in Hegang. During the epidemic last year, the city closed dine-in, and the "hungry" Hegang people began to relieve their hunger through takeaway, and Wang Ji launched takeaway, but he did not expect that this move brought him unexpected benefits.
"During the epidemic, Meituan takeaway sold hundreds of orders a day, the unit price of customers doubled compared with before the epidemic, and the profit was even better than before the epidemic." Nowadays, in Hegang search for barbecue sales list, Wang Ji Barbecue still ranks first, and the monthly takeaway sales of 3,000 to 4,000 orders make this barbecue shop continue to flow online and offline.
Walking on the streets of Hegang, there is a barbecue restaurant every few tens of meters. The number of stores is large, thanks to the huge mass base, and the influence of Hegang Small String is also expanding to the whole country. According to meituan platform data, from January to September 2021, the number of related searches for "Hegang Small String" increased by 335% compared with the same period in 2019.
According to the locals of Hegang, the large and small barbecue restaurants in Hegang have their own customer groups, and many customers are recognized and recognized. On the public comments, Hefeng small string received a lot of praise, some netizens said, "(Crane Maple small string is) only local people know the authentic Hegang small string, every time you come to Hegang must punch the clock."
Not long ago, Hegang City specially set up a small string barbecue catering chamber of commerce, Hegang small string once single-handed industry pattern is about to usher in new changes, these scattered throughout the city of small string merchants will also be cohesive, open a new chapter in the development of Hegang small string, to Hegang, the northeast small city of economic development to bring more possibilities.
When talking about the future, Zhang Xuefeng said: "I just want to continue to do this store and strive to make it a century-old store." He said: "Use your own hands to create the life you want to live with special comfort, special happiness." I hope that more young people will come back, use their hands to create the life they want, and build a beautiful Hegang together."
Do you want to go to Hegang to eat "Hegang Skewers"?