I've been brainwashed madly by a card in recent months.
That's it, Ultraman Cards. (The old mothers who know it all come to nod.) )
At first, he knew that the card was bought by himself with pocket money from the small shop in front of the school, and he said that the children were buying it, and he also bought it. Looking at it, knowing that it was Ultraman, thinking that the boys loved it, and didn't care too much, it just passed.
But then ok bought it several times in quick succession, and I was a little curious.
Two days later, in a parent exchange group, I saw a father who said that he bought a whole box for his son!
Only then did I find out that this card was "so fiery"! It seems that it is time to take a good look at this card
01
Ultraman's cards are available on major e-commerce shopping platforms and online supermarkets, and the monthly sales of several small merchants in the front of a treasure are 50,000 or 60,000.
Almost every kindergarten, small shop in front of the school will have it because it sells well. If you buy it, the minimum package is sold (8 pieces per pack), and the price is 2 yuan, 5 yuan, 10 yuan, etc. (the price is different, the probability of drawing the so-called rare card with treasure value is different, and the higher the price, the greater the probability of drawing a rare card).
Although there are some ok, but I want to understand more about the overall situation, I bought a set of luxury full flash version from a treasure, 10 packs of 80 cards, plus a collection book, a total of 28.5 yuan.
Here's what I get in my hands:
Although there are 80 in total, there are few that are useful for children in the end. Because in their opinion, only a card called the "full star card" (with 10 stars) has the value of staying and cherishing, and the other ordinary cards can all be thrown away.
Treasure cards are randomly selected from each pack, not necessarily in every pack.
I disassembled them all, and out of 80, only 7 were full star cards. Originally, I thought that 80 cards were just printed with a little pattern, and it was more than 20 yuan, which was not cheap. Now for children, there are only 7 pieces worth leaving, and I directly feel that the manufacturers can earn too much!
But the point is, I don't quite understand, why are children so obsessed?
If you want to have a little common language with your children,
The knowledge points I sorted out after doing homework were taken directly, which was basically enough to communicate with the child's foundation.
Flashcard: A card that reflects in light is a flashcard.
Full Star Card: A card marked with 10 stars on the card.
A flash card doesn't have to be a full star card, but a full star card must be a flash card.
Card levels are determined by the number of stars, and the higher the number of stars, the higher the card level, the rarer it is.
SP/ur card (10 star card) rarity: Particularly rare
SSR Card (10 Star Card) Rarity: Rare
Sr Card (8 Star Card) Rarity: Average
R Card (6 Star Card) Rarity: Common
In addition, there are a lot of versions, which are not much to say here, and many platforms have professionals to share.
02
Ultraman is the embodiment of justice and bravery, and is an idol in the hearts of many boys. See some comments on a treasure that the first thing a child wakes up every day is to pick up the card to see various details, so it is true love. At the same time, smoking rare cards is like drawing a blind box full of uncertainty and surprise, which will also bring some extra stimulation to the child.
But for children in kindergarten and lower primary school, the main significance of the Ultraman card is its social function.
Just on Tuesday's tweet message, a mother mentioned that her child played Ultraman cards, which resonated with a bunch of mothers, and everyone's keywords "common topic", "hard currency", "exchange", "into the circle", all referred to the child's "social".
Yes, the "Ultraman cards" we see are just cards, but for kids it's a social tool.
The path of ultraman cards in a class from scratch is roughly like this: when the first child found the card in the commissary, bought a pack, and took it to the class and other children to show off, other students saw it and thought" Wow, so shiny, good looking, only 2 yuan a pack is not expensive!" "It was natural to buy, and then everyone followed the trend to go to the commissary to buy and buy, and the students kept showing off and competing to see who was lucky, the cards drawn were better, and the atmosphere of the whole class was brought up, that is, two or three days of kung fu."
This card gives strong social attributes to the spread of transmission among children, namely:
1. Common language
Communicating Ultraman is already a common topic that little boys must communicate when they play together. It is said that little boys communicate the types of Ultraman in the same way that women communicate lipstick numbers. We thought Ultraman was Ultraman, but they could quickly point out to a bunch of Ultramans that this one was called Digimon Ultraman, and that one was called Severn Ultraman...
Like adults, the communication between children also needs to use the carrier, common hobbies, common talking points, etc., and kindergarten children will be more inclined to talk about animated characters, the communication threshold is relatively low, you know, I know, everyone can talk.
2. Exchange or gift to sublimate friendship
In addition to the common language, exchanging Ultraman cards has also become a more advanced way for children to interact with each other.
Usually I have two full star cards the pattern is repeated, and just if you don't have this card, then I will send you the extra one, with this human feeling, the friendship of the little partner will naturally be sublimated.
Of course, the best situation is to make up for each other's deficiencies, I give you more, you give me more, just like this back and forth exchanges, friendship will be more long-term and stable.
3. Show off
As the cards are collected more and more, many children will start to integrate the valuable full star cards they receive into the book.
The Ultraman family lineage is huge, the number of heroes and monsters is super large, and the company that produces cards can constantly innovate to stimulate the desire to collect and buy. When the cards gradually increase, and some good cards are collected, you can buy this card book to organize and collect your own cards, and you can collect the cards one by one according to the number of the stamp collection and coin collection.
A full of Ultraman card books, containing a variety of rare full star cards, which also satisfies the "show off" psychology of the baby to a certain extent.
03
Children keep buying and buying, should we support or oppose?
Many mothers have left messages expressing concern:
But as a witness, I want to tell you, don't worry.
Who in our childhood didn't have a raccoon card, stickers, nice pencils or erasers? If the child just likes the Ultraman character, or uses it to play with his friends, let him play, this is the unique joy of this stage of childhood, who does not have a childhood love of ah? As long as it is not indiscriminate, there is no need to stop it, the child's psychology is actually very simple, in fact, we ourselves are the same, human nature is like this: the more you don't let him play, the more you can't satisfy him, the more he wants this thing. Just let the children play, they all have a process, some months, some a year or two, as they grow up, the child suddenly is not interested. We had a boy upstairs in 3rd grade, and one day he watched the kids get together playing Ultramanka, and he was very dismissive, "It's childish!" His mother laughed at him at the side, "You were more obsessed than they were at that time, and there were still several books in the family ~" Of course, if the child buys uncontrollably, it costs a lot of money and wastes a lot of time, at this time, parents need to interfere. But it is not to say that all are banned immediately, and none of them are bought, but the frequency of purchase is controlled. There was a classmate in the ok class who also spent thousands of dollars, still buying there, one day he came to my house to play, just chatted, his mother let him count the number of cards at home, he found that he had bought so much, and then agreed to buy a package a week. Everyone was playing, OK was bound to be affected, and after seeing the frequency of buying increased, I made an agreement with him about the occasion, time and purchase of cards. It must not be taken with you in school, and the time to learn can only be study, and you can play after the homework is done. Completing homework early 5 days a week is both fun and rewarded for buying cards on weekends (the rewards he had to reward before being a foodie are usually related to eating
）。 He gladly accepted the agreement, and every time he bought it, he was very happy, and the first time he shared with me which rare card he had obtained, he wanted to show it to his classmates. Although I am really not interested, but seeing that he is very interested, I will also talk to him about these cards, ask him who he likes the most in so many Ultraman, what energy those strange and ugly monsters have ~ so he will not feel that the agreement is "mother does not want me to play" and there will be no sense of lack, and the vision of buying is not too strong. In the most recent week's reward, he chose to buy ice cream, not a card! I know that there is a passage of netizens that I agree with: when I was a child, I loved to set cards and understand the feelings of children. Perhaps when they grow up, open the drawer and see the dozens of Ultraman card books collected when they were young, they will recall the memories of the happy times of childhood. You know, lucky people, having a happy childhood, can be cured for a lifetime!