Reporter | Zhang Zhuoran
Image source | Corporate official
"The first phase of the user charity walk activity, we were also on the scene, I did not expect to meet again today in this trunk market activity site." At the Feifan Car Halloween trunk market event, the two owners who came to participate in the event parked their cars side by side, and they met at the owner's event held before Feifan Motors, and now they are old friends. "The event held by Feifan Automobile is very meaningful, allowing us to keep in touch with Feifan Automobile all the time and bringing the distance between car owners closer." One owner commented.
"Feifan Motors hosts weekly car owners' events, werewolf kills, footballs, go-kart races, including this charity sale are fun and intimate." Another car owner told the "Shanghai Automobile News" reporter. Compared with another brand of cars he owns, the owner of Feifan Automobile has a much higher frequency of activities and user operations.
On October 31st, at the Feifan Automobile Shanghai Xintiandi Experience Center, a Halloween trunk bazaar attracted many Feifan car owners and many passers-by, bringing a warm current to the streets of Shanghai in autumn.
Tie up the bond between enterprises and users
"The activities of Feifan Motors are always full of surprises." This is a message from a community friend on the Feifan Auto app. By frequently organizing various car owners' activities, Feifan Automobile connects car owners, shares happiness and resources, and jointly creates diversified community play to extend the breadth, depth and quality of life. At the same time, Feifan Automobile also really went to the user's side in the event, pulled a link between the enterprise and the user, gained insight into the needs of users, and worked with users to create a new intelligent travel ecosystem of "co-construction, win-win and sharing".
This unique trunk market event is one of the many car owners' activities held by Feifan Motors every week. The Halloween trunk market activity, jointly organized by Feifan Automobile and SAIC Jeteng, is the second phase of the Feifan Automobile User Public Welfare Walk, held in Beijing, Chengdu, Shenzhen and Shanghai, raising a total of 7374 yuan, which will be used to purchase 2 temperature-controlled direct water dispensers and some learning items, donated to the Central Primary School of Nazo Miao Nationality Township in Xilin County, Guangxi. The primary school is saic motor Jieneng counterpart help primary school, there are more than 800 students, the school building is located in a mountainous area, the conditions are difficult, most of the students are left-behind children. This charity sale will send encouragement and help to the children there.
Open the Fei Fan Car app, and at the top of the event page is r together - a preview of next week's event. It can be seen that within a week, more than ten cities across the country, such as Beijing, Shanghai, Suzhou and Haikou, have held car owners' activities organized by Feifan Automobile, and activities such as football basketball, go-karts, building blocks, and farm picking are readily available.
It is reported that Feifan Automobile will hold 20-40 user operation activities across the country every week. As an offline activity brand operated by Feifan automobile users, r together has four themes of lifestyle (lifestyle), touring (travel), talk (chat), art (art), and 20 different life interest circles such as sports (sports), family (family), gaming (games), etc., which can attract users with similar interests in different cities and different industries to jointly build a diversified Feifan automobile community.
Continue to exert efforts on user operations
Users have now become a strategic highland for car companies to compete for the market.
At the beginning of the "14th Five-Year Plan", Chen Hong, chairman of SAIC Motor, once pointed out: "We must change from the past 'product-centric' to 'user-centric', and complete the digital transformation of the whole life cycle of users from car building, car selling, car use, car life and so on." "In the new vision mission values released by SAIC this year, "user-oriented" ranks first in the values, reflecting SAIC's high attention to users.
The high-frequency and diversified car owner activities are precisely the attempts of Feifan Automobile to empower users with the whole life cycle in the field of car life, and have now been widely praised by car owners. As a major strategic project of independent innovation for SAIC to quickly drive into the "new track", in addition to holding car owner activities, Feifan Automobile can also be described as a continuous force for user operation.
For example, Feifan Automobile has set up an exclusive user operation team to build a group for each owner, and there are r assistants, r housekeepers, service consultants, charging, power-up and other service personnel in the group, providing "many-to-one" customer service to meet all the needs of the owner before, during and after sales. In addition, Feifan Automobile also provides door-to-door delivery services (similar to "buy a car and free mail"), "one-click in place" services (can provide emergency rescue, on-site maintenance and other exclusive services), etc., to provide users with high-quality services throughout the product life cycle.