In recent years, the competition in the new energy vehicle market can be described as in full swing, not only the new forces of car brands to follow, but also the traditional car companies to catch up. At present, The competition pattern of China's new energy passenger car market is taking shape, the head of new energy vehicle companies is gradually concentrated and stable, and the trend of survival of the fittest is more obvious, which also highlights the cruelty of the new energy vehicle market competition for latecomers.
In October, the sales pattern of the new energy vehicle market changed again, as the representative of the transformation of traditional car companies, the sales volume of GAC Aean and Volkswagen id. series has surpassed Xiaopeng, the first rank of new forces, the dark horse of the new power brand, the delivery volume of Xiaopeng Automobile exceeded 10,000 units for the first time, and the delivery volume of Nezha Automobile also reached 8107 vehicles; as the former new power brand sales champion Weilai Automobile seems to have some lack of staying power, and the delivery volume in October is only 3667 vehicles. It is worth noting that Feifan Automobile (formerly r Automobile) announced the October sales data, and the order volume increased by 30% month-on-month to nearly 3,000 units, with 2,002 units delivered. Among them, the long-endurance intelligent pure electric sedan ER6 order increased by 64%, an increase of 214% year-on-year, and the number of smart electric SUV Marvel R orders also achieved steady growth.
New tracks for traditional brands: the situation is very different
Compared with the "self-made" backwater war of the new car-making forces, traditional car companies may have more considerations in the transformation of new energy, and although the new energy brands of traditional car companies rely on superior resources, their transformation path is not smooth, and the situation is also different. So how are the new energy brands such as Feifan, Jihu, JiKr, lantu, etc., which are free from traditional car companies, perform?
First of all, Jihu Automobile was founded in July 2018, the earliest establishment time, in the embrace of BAIC, can be described as "birth is the peak". However, at that time, the overall market performance of BAIC BJEV was not good, and the public's acceptance of high-end new energy brands was not high, and Jihu was not recognized by the market. It was not until the appearance of the Polar Fox Alpha s Huawei Hi Edition that the Pole Fox was out of the circle again, but at present, the performance of the Polar Fox car does not seem to be satisfactory.
Landu Free from Dongfeng Motor was once considered the only competitor of Ideal One, and the pre-sale price of Lando Free Range Hybrid Edition and Pure Electric Edition was 313,600 yuan and 333,600 yuan respectively, and the price almost reached the ceiling of traditional independent car brands. Landu free has just completed the delivery of the downline recently, from the perspective of market performance, the sales volume of Landofree in October is less than 1/7 of the ideal one, and the later performance still needs to be verified by the market.
Extreme Krypton Automobile believes that everyone is more familiar with it, and has been on the hot search list of the car circle several times this year. Performance and control are the biggest highlights of The Kr 001, however, before the official delivery of the negative frequency, the price of the Kr 001 line increased, the allocation was reduced, the domestic motor was replaced, the black canopy was changed to blue, etc. A series of operations have made the good reputation that Extreme Krypton has accumulated almost disappear.
In contrast, since the birth of the brand in August 2020, Feifan Automobile has completed the brand establishment, new car listing hot sales, service system construction and other work that other brands need three years to complete in less than a year. Feifan Automobile is the first brand in China to be delivered immediately, and there are currently two models on sale, er6 and marvel r. The brand has built a user-centered, online and offline integration of the "new retail service system, user operation system, and smart energy replenishment ecology", and sales have continued to rise, which is expected to bring greater challenges to new forces. It can be said that the potential energy of the Feifan automobile brand continues to gather, and the delivery volume has repeatedly broken new highs.
Breakthrough of new car-making forces: Network channels are becoming increasingly important
Traffic is sales, the same is true for the automobile market, channels are the key factor in sales, especially for brands in the early stage of development, network channel layout is crucial, directly affecting brand sales, is the cornerstone of brand development. New forces car brands pay attention to a "fast" word, from the offline channel layout we can also see, over the years, Weilai has been in the country layout of 263 sales channels, Xiaopeng offline channels reached 310, and the ideal is to reach 326.
As a latecomer, As a latecomer, Feifan Automobile has laid out 148 r stores in 69 cities across the country, of which more than 80 have been opened, and the number of r stores is expected to reach 200 this year. It has walked the road of "Wei Xiaoli" for 2-3 years in 1 year, showing the accumulation and advantages of Feifan Automobile in terms of resource integration ability and channel expansion ability, and the rapid expansion of the channel network is the booster for the high growth rate of Feifan Automobile's sales.
In terms of single-store sales, Feifan Automobile's current opening of more than 80 r-store single-store sales have also approached Weilai and Xiaopeng, exceeding the ideal, in Shanghai, the base camp of Feifan Automobile, Feifan Automobile's single-store sales can be higher than That of Weilai and Xiaopeng. In the future, with the continuous improvement of the network, coupled with the single-store sales capacity that is not inferior to the new power brand, the sales volume of Feifan Automobile is expected to maintain a high growth rate.
Feifan Automobile is positioned in the high-end market, paying special attention to the private user market, of which C-end users account for 80%, far higher than BYD, GAC E-On, Geely Geometry and other brands. With the continuous expansion of the follow-up new retail channel network, the brand potential energy continues to increase, and the reputation of high-quality products and services continues to precipitate, and the development acceleration of Feifan Automobile will become faster and faster.
From the moment Feifan Automobile operates independently, it has been committed to user-oriented data-driven technology companies, and has created a high-end new energy intelligent mobile space for users through the development of "intelligent experience of automobiles and user scene mining capabilities". In the future, I believe that under the continuous exploration and innovation of Feifan Automobile, it will bring us greater surprises.