On October 30th, Fanyue Mall City Plaza opened with a "Colorful Blossom" event, announcing the comprehensive presentation of this "quality vitality" TOD flagship complex, conveying the commercial atmosphere of "traffic gathering place, new commercial scene, and first store harvester", and officially opening a new chapter in the trend of Lohas in the north of Chengdu.
Deep understanding of operations
Glimpse of "the strength of central enterprises" + "Chengdu determination"
As a major industrialization project in Chengdu Chenghua District, Chengdu Fanyue Mall City Plaza has set a record of more than 190,000 passenger flow on the first day of the voyage under the cooperation and hard work of the government, power construction real estate and Nanguo Real Estate team! In this event, "quality" is the most prominent label of the Fanyue Mall City Square project. On the one hand, Panyue Mall • City Plaza fills the regional commercial gap with differentiated positioning, and is recognized by consumers with the image of quality, vitality and fashion; on the other hand, it is hoped that the commercial influence of Nanguo Real Estate will grow together with the city and continuously light up the "Panyue" mark.
China Power Construction Real Estate Group Co., Ltd. backed by the world's top 500 central enterprises China Power Construction Group, has been committed to becoming a leading city operator in China and the leader of the group's urban development business, and in 2014 became the controlling shareholder of Nanguo Real Estate, since then, Nanguo Real Estate as the first generation of asset management upgrades in the stock era, adhere to relying on the capital and resource advantages of the two platforms, with "people" as the core of business essence, to meet consumer needs as its mission. Continuously improving the comprehensive property development and operation capabilities guided by commercial real estate, refining operation first, and innovating the consumer experience, the debut of the Fanyue Mall City Plaza project is the best proof.
Multiple experiences detonate the scene
Gathering "urban crowds" in the area
At the scene of the event ceremony, Mou Jiahua, secretary of the party committee and general manager of the southwest region of power construction real estate, Shenyang, deputy general manager of the southwest region of power construction real estate, Huang Hanwen, deputy secretary of the party committee and secretary of the discipline inspection committee of the southwest region of power construction real estate, Hu Rong, member of the party committee, chief accountant and director of the trade union working committee of the southwest region of power construction real estate, Zhou Qingbo, deputy general manager of the southwest region of power construction real estate, Hu Bo, director and general manager of Nanguo Real Estate, Li Mingxuan, deputy secretary of the party committee and secretary of the discipline inspection committee of Nanguo Real Estate, Wang Fang, deputy general manager of Nanguo Real Estate, Liu Bofeng, deputy general manager of Nanguo Real Estate, Zhao Xiaohui, general manager of China Power Construction Wuxing Property Company, representatives of major brand merchants and representatives of a number of mainstream media attended and witnessed the grand debut of Chengdu Fanyue Mall City Plaza - injecting fresh vitality into the development of Chengdu North city and creating a trend quality living space for residents and consumers.
A variety of "fancy" theme installations and high-quality atmosphere creation enable consumers to enjoy a full range of "emotional experience" while shopping. There are also miracle fitness large-scale Grammy roadshow, starting line, phonograph band two famous band help, in response to the cute pet economic boom, the scene can also interact with a variety of cute pets, many novel ways to play successfully make the activity to achieve homogenization. Offline and online multi-dimensional rich special experience, exclusive benefits, super access to the traffic line to bring together the "city crowds" in the area.
The first garden-style shopping mall in the north of the city
Redefine the aesthetics of commercial spaces
Taking the ecological and natural floral aesthetics as the starting point, redefining the environmental breathing of the commercial space, the indoor 360 ° large panoramic terrace, the garden-style space design and creation, the flowers and plants, the birds and flowers, so that consumers in the commercial environment can feel the natural interactive experience of infinite surprises, creating a unique and fresh urban oasis.
In addition, the immersive interactive space and the art theme space complement each other to adapt to the new punch card boom of the moment. The "Emotional Box" IP with super strong visual impact and the co-creation of six cutting-edge young artists such as Yang Longmei, Quinn KK, Jinghe, Liu Huankun, Jiмzн, 2llio, and Big Dog Mai, the "Emotional Box" IP of the super strong visual impact, starting from the interests and hobbies of young people, allows the audience to release super pressure interaction, and also brings many artistic perceptions such as bamboo weaving, coast, national wind, metal, pop, fluorescence, and sweetness.
The new first store harvester
Diversified format "circle powder" all customer groups
Riding on the east wind of Chengdu's "first store economy", Fanyue Mall City Plaza not only deeply excavates the market gap and consumer demand in the region, but also plays a strong head and the first brand effect in the brand collocation of business formats, it is reported that more than 85% of the brands that have been settled are the first brands in the region, such as Starbucks, Naixue Tea, and the first store of Huawei MSC in the west.
Fanyue Mall City Plaza has also introduced many characteristic main brands, such as Miracle Fitness, BBK Supermarket, and Happy Blue Ocean International Cinema. There are also various trendy Internet red brands, while looking for breakthroughs from the perspectives of "pets", "interests" and "circles", selecting turtles and pandas, Hani rabbit children's amusement parks, etc., to meet the current consumers' pursuit of pet consumption and interest consumption.
Colorful flowers bloom and roll with time. Chengdu as an important foothold of the "5 + N" strategic layout of Nanguo Real Estate, after creating four projects of Fanyue International, FanyueFang Yunmei Cube and Fanyue Mall City Plaza, the landing of Chengdu Huanyue House project will also reshape the "Panyue" urban structure, since then Nanguo Real Estate will open the era of "one city and five sons" in Chengdu, and the grid layout has initially emerged and entered the fast lane of commercial development. This means that Fanyue's Chengdu process is producing "flowers" everywhere, and continues to write more "Chengdu" stories.