In the past 2020, the concept of healthy consumption has prevailed, plant-based has become the outlet, and plant meat, plant eggs and plant milk based on soy protein have been favored by humanitarians, capital, salesmen, enterprises and the market. Plant-based plant milk, its market size in 2019 has reached 53.69 billion yuan, according to Euromonitor International estimates, the next 5 years of plant milk market compound annual growth rate of 2.7%, a new market blue ocean gradually emerged. As an important category in plant milk, soy milk has a broad market space. And for more people, is the nutritional value of soy milk high? Which soy milk is better? These questions are still waiting to be answered by the market.
Is soy milk high in nutritional value? There is no doubt that soy milk is a healthy drink with high nutritional value. Modern nutrition research believes that soy milk is rich in protein and calcium, iron, potassium, magnesium and other minerals, which is of great benefit to enhancing physical fitness. Compared with dairy products such as milk, soy milk not only contains rich plant protein similar to animal protein, but also does not contain cholesterol, which is deeply loved by people such as weight loss and fitness. Moreover, soy milk contains more dietary fiber, which is conducive to reducing the intake of dietary cholesterol, promoting intestinal peristalsis, and eliminating metabolic waste and toxins in the body.
With the rise of healthy consumerism, more and more people have begun to take the initiative to ask questions such as "is the nutritional value of soy milk high", and plant-based drinks such as soy milk are being widely accepted by the public. Under the insight of consumer trends, Yili laid out the field of plant-based beverages in advance, and concentrated on creating a new plant-based brand - Plant Selection, which was launched in 2017 to provide consumers with healthier and more diversified new options for plant nutrition. Is soy milk high in nutritional value? Plant-based high-protein plant milk is rich in nutrients with 2 times more protein, which meets consumers' expectations for the nutritional value of plant milk.
(Plant selection of high protein vegetable milk)
It is reported that the whole non-GMO traceable soybean planted in the northeast black soil is strictly selected by planting high protein planted in the northeast black soil, which is rich in 6.0g/100mL plant high protein, which is 2 times more protein than the national standard. 0 Add flavor, 0 trans fat, 0 cholesterol, 0 Add sucrose. The use of low temperature oxygen insulation grinding process, high temperature immersion steam sterilization technology, to create a good taste of thick alcohol and not greasy.
In addition, Plant Selection also has rose oats plant milk, fragrant soy milk (original flavor) and other products to choose from, containing 3.0g/mL of high-quality plant protein, 0 added flavor, 0 trans fat, 0 cholesterol, to fully meet the health needs of consumers. In the face of the new outlet of plant-based, plant selection took advantage of the trend, and not long ago, together with li Yuchun, the brand's new spokesperson, announced the launch of two new plant-based products of oatmeal and plant-based yogurt, further enriching the category and bringing consumers a variety of new choices of plant nutrition.
(Plant Selection Product Family)
Relying on diversified products, plant-based milk will continue to carry out market education, lead the development of the plant-based beverage market, and respond to the public's doubts such as "is the nutritional value of soy milk high" with high-quality nutrition, so that more people can enjoy the nutritional health of plant-based drinks.