As long as it is open to do business, there is no boss who does not want to have a large number of customers in his store, but how can he have a large number of customers and let them come to the store for a long time? Some bosses let employees hand out flyers and discount activities in order to get customers, but there are not many customers who buy it. Because these activities have long been strange to customers, there is no attraction. Today to bring you a case, the owner of the fish hot pot shop launched the "hot pot free to eat", attracting customers to come, the boss also earned more than 100,000
[1] Case background
There is one such fish hot pot that runs in the mall. Due to the traffic of the mall itself, coupled with the good taste of this fish hot pot, the business is also booming. But this year is not because of the epidemic, the traffic of the mall is a cliff-like decline, and the customers who come to the store to eat fish hot pot are even less pitiful, which makes the boss lose a lot of money. Fortunately, the owner of this fish hot pot is not a person without ability, and after thinking about it for a while, he came up with two plans. As soon as the plan was launched, business immediately became booming.
The owner of this fish hot pot is the protagonist of the case that I want to introduce to you today. The boss is a post-80s guy, who is only in his early 30s this year, surnamed Zhang. Boss Zhang was born in a southern coastal city, but when he was a child, his parents went to the north to make a living, and Boss Zhang also went with him. Originally, Boss Zhang's parents ran a restaurant, and Boss Zhang also helped in the shop. But the business of the restaurant has been flat, and Boss Zhang's parents closed the restaurant two years ago. The restaurant was closed, and Boss Zhang had nothing to do, so he simply opened his own shop, which is today's fish hot pot.
When the fish hot pot was newly opened, the business was actually not good. But fortunately, Boss Zhang has also worked in the restaurant for so many years, and he also has a little experience in opening a shop, and he is stunned to do a good job in the business of fish hot pot. But I didn't expect an epidemic to beat Boss Zhang back to the same place. But fortunately, in the end, Boss Zhang still turned the tide, not only attracting a large number of customers, but even earning more than when he was more prosperous than before.
【2】Introduction to the program
In fact, the method introduced by Boss Zhang is very simple, just two words - free:
1. Fish hot pot is free to eat;
This year, no matter what you are selling, as long as customers hear the word "free", they will definitely flock to it. Of course, whether customers will come to consume later depends on the taste and service in your store, but if you drain it in the early stage, free is definitely a good way.
But then again, although free can attract a large number of customers into the store, how to turn "free" into "profit"? How did Boss Zhang do it?
[3] Profit analysis
In fact, this fish hot pot free activity is very simple, specifically like this: as long as the customer forwards the circle of friends in the store and collects likes, you can eat a fish hot pot for free.
Of course, the activity examples cited here are only a few ways to do it, and there are more strategies and "routines" in my column about physical store operations, if you are interested, you can click to watch
Of course, this free fish hot pot is not free for the whole place, but free for the bottom of the pot. For some customers, the fish meat in the fish hot pot can make him a full meal, but for most customers, eating fish hot pot also requires other side dishes, as well as some alcoholic beverages, and these side dishes and alcoholic beverages are where Boss Zhang makes a profit.
As for the question of free, it also depends on how many likes customers can collect. The price of a pot bottom is 35 yuan, as long as the customer can collect 35 likes, then you can enjoy a free pot bottom. If the customer can't collect 35 likes, then one like is worth 1 yuan, and how many likes the customer collects can be reduced by how much money. In doing so, you can not only help customers save money, but also help Boss Zhang to advertise by the way.
2. Member cashback.
When many bosses are engaged in activities, although they attract many customers to the door, but as soon as the activities end, the customers immediately run clean, the boss did not make money, not to say, but also in vain.
In order not to let his kung fu go in vain, Boss Zhang launched a lock-up activity: as long as the customer spends 10 yuan, he can apply for a membership card, which contains 1,000 consumption, and the customer can deduct 20% from each time he enters the store.
First of all, why does this membership card cost? In fact, our purpose is not to collect the customer's 10 yuan, but to make the customer pay. If this card is free for the customer, then he will not cherish it because it is free; but if this membership card is obtained by the customer for money, because he has paid for it, he will cherish it even more.
Secondly, although this membership card is said to be a 20% deduction, it is actually a 20% discount for customers. This year, everyone's business is not easy to do, not to mention the 20% off, 60% off activities have countless bosses in the activities, Boss Zhang is unlikely to lose money.
Finally, the reason for adding a 1,000 yuan limit to this membership card is mainly to give customers a sense of scarcity, this discount is not always available, and it will also appear that this 20% discount is not so cheap.
My column provides you with more than 600 sets of store practice cases, from how to attract 10,000 customers at low prices, to how to change the 0 profit rule, use business strategies, and finally let you get millions of profits, hand in hand to tell you how to flip against the wind, if your store just happens to have the risk of failure, then you may wish to take a look
Finally, Boss Zhang is like this, with a trick "fish hot pot free to eat", it has attracted customers to come, Boss Zhang himself also earned more than 100,000 yuan!