China's drinking water market ushered in a period of strong growth, and the drinking water industry under the upgrading of consumption also ushered in new opportunities. Under the new consumption era, young consumer groups, as the backbone of consumption, pay more attention to nutrition and health in the consumption process, and are willing to pay for quality and better experience.
For a long time, Yungui Gaoyuan mineral water brand seizes the opportunity of the times, is committed to the layout of multi-city formats from Guizhou to the whole country, the products involve 475mL bottled water, 330mL bottled water, 5L bagged water, 9L bagged water, etc., and the consumption scene covers shopping malls, chain stores, convenience stores, distribution points in major cities, online stores, etc., in order to create a closed loop of all-format consumption and form a huge urban life ecosystem.
Market demand has spawned industry changes, in the domestic drinking water market, more brands have begun to make changes, for more consumers to create high-quality drinking water products, Yungui Gaoyuan in the bottled water track to fight, reshape the connection with consumers, so as to achieve a stand out in the market.
Where does "Cloud Gui Gao Yuan" come from?
Under the influence of the epidemic, "health" has become a topic of concern to the whole society, and it has also broadened the prospects of high-end mineral water. In the new consumption environment, the functionality and playability of mineral water have become a new choice for consumers, and major brands have worked hard from product stories, product characteristics and product packaging design to create products that attract consumer groups.
Yungui Gaoyuan mineral water brand water source point originates from the birthplace of the Pearl River water system, Yunnan-Guizhou Plateau Wumeng Mountains, Guizhou Zhijin Shuitou Village, by the Ministry of Land and Resources Guiyang Mineral Resources Supervision and Testing Center testing, trace element ratio is just like Tiancheng, of which "strontium" element 0.38mg / L-0.41mg / L, to meet the international drinking natural mineral water requirements, water pH 7.1-7.35 is a natural weak alkaline small molecule highly active water, is also the World Health Organization to identify healthy and good water requirements.
Yungui Gaoyuan mineral water brand relies on high-quality natural cold spring water sources in the Wumeng Mountains, and carefully built mineral water brand image, Yungui Gaoyuan mineral water in Guizhou, Guangzhou, Shenzhen, Dongguan and other places have won the love of consumers.
Traditional mineral water emphasizes meeting the basic physiological needs of the human body, and "healthy and young" has become the core advantage of Yungui Gaoyuan brand mineral water.
Compared with ordinary mineral water, Yungui Gaoyuan is rich in more natural mineral elements, and is also used in more professional drinking scenarios, such as making tea, infant milk, etc., which have strong user stickiness and high repurchase rate.
These new mineral waters that fit the consumption attributes of young people have a brand value that matches its price in brand cognition, and also lay the foundation for the promotion of the Yungui Gaoyuan brand for further expanding the national drinking water market and serving more consumers who pay more attention to drinking water quality.
Yungui Gaoyuan commercial layout multi-line simultaneous layout
Now that consumers' attention to healthy drinking water and subdivision functions continues to increase, Yungui Gaoyuan mineral water brand not only needs to continue to focus on the needs of core users for categorization extension and innovation, but also needs to continuously upgrade products and brands around consumers, and establish consumer preferences, in order to continuously improve the repurchase rate of consumers and provide more possibilities for the future development of the brand.
Although Yungui Gaoyuan has the innate advantages of water sources, and has established long-term water source development and mature distribution channels, if you want to continue to expand your commercial territory, you need to cut a certain subdivision advantage and find brand product strength from the differences.
Yungui Gaoyuan mineral water is rich in mineral components is precisely the core competitiveness of its brand, not only that, but also in the packaging design and marketing efforts to achieve resonance with young people, to create a unique brand attributes.
In recent years, Yungui Gaoyuan mineral water brand has accelerated its development, seized the opportunity of the times, commercial expansion is steadily advancing, its deeply rooted in the "rural revitalization" gene, self-built large-scale drinking water production base, to help local residents create labor, consolidate the expansion of the results of the effective connection with rural revitalization, in the local area to embark on a road to the United States, green and rich with the prosperity of the rural revitalization and development of the road.
Nowadays, the multi-line and commercial layout of Yungui Gaoyuan mineral water brand has shown great vitality, constantly exerting efforts in products, covering sales channels in all directions in the national market, differentiating and innovating in design, maintaining the tone of the brand in culture, bringing consumers the market's mineral water drinking lifestyle, and in terms of layout, synchronously launched in major cities across the country to build a more comprehensive new consumer drinking water brand.
It can be said that yungui gaoyuan mineral water brand riding on the new consumption upgrade to develop the east wind, the brand into the first-line well-known drinking water brand, through exquisite quality positioning and consumption scene shaping, attracting more new user groups, with the blessing of its commercial operation capabilities, take the lead in seizing the era dividend under the development of the drinking water market environment.
In the future, Yungui Gaoyuan mineral water brand will launch more high-quality aquatic products to meet with the majority of consumers, attract the attention of consumers, give product cultural connotations, and convey not only in selling water, but in the dissemination of this consumption mode, consumption concept, around the huge consumer demand of the drinking water market, in the future a broader drinking water market to expand a larger commercial territory.