These two days
A short one-and-a-half-minute video exploded
Social networks such as circle of friends and Weibo
Sun Wukong, Snow Child, Nezha, Huluwa, Little Egg Sheng and other familiar classic animation characters, incarnated as athletes in winter sports such as skiing, skating, and ice hockey, compete and swim in the snowy world of ice and snow.
Hearing the familiar voice belonging to Qi Tian Dasheng sounding, the special tone of Li Yang's voice when dubbing Brother Monkey made many viewers "old tears" and left messages: "DNA has moved!" ”
Some netizens directly called "Grandpa Boy Hui", and said more excitedly that this is China's "Shangying Animation Universe"!
This is the Winter Sports Management Center of the State General Administration of Sports
United with Shanghai Fine Arts Film Studio, Huayang United
Co-produced launch
Ice and snow-themed anime and television works
Promotional film for "China's Ice and Snow Expansion"
The promo film was first released in October 2019
Now with the Beijing Winter Olympics approaching
This short video was found by netizens again
Caused a heated discussion
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Then "China's Ice and Snow Expansion"
Will there be any new works?
What's so interesting about the production process?
The reporter interviewed Li Zao, deputy director of Shanghai Fine Arts Film Studio, who said that the production of this promotional film is to let more people become interested in and deepen their understanding of ice and snow sports, participate in ice and snow sports, and pay attention to the 2022 Beijing Winter Olympics.
At the same time, she also brought good news to everyone: next year, there will be a Winter Olympics-themed animated movie featuring Sun Wukong and Big Ears Tutu to meet the audience, and many other classic characters from the Studio will also appear in the movie.
There have been two versions of the dubbing
In the promotional film, under the call of Sun Wukong, the anime images that accompanied the childhood of several generations appeared one by one, and they were healthy and sweaty in the ice and snow, and people couldn't help but want to follow the call of the Great Sage.
Of course, the most popular in the promotional film is undoubtedly Sun Wukong, who strings together the entire promotional film and simply says "Old Sun Laiye" at the beginning.
Li Zhao admitted that among the many classic roles of Shanghai Meiyi Film Studio, Sun Wukong is a very powerful and multi-skilled player, and also the most important cartoon image in the history of Meiyi Film Studio, so it is natural to choose him to play an important role in calling on "children to practice".
Li Zhao also revealed that the original promotional film had been accompanied by two versions of the commentary, one was to invite other voice actors to use the broadcast voice to explain, and the other was that Li Yang, who everyone hears now, dubbed with Sun Wukong's tone. "Teacher Li Yang has a lot of creative ideas in the process of dubbing, and this version he matched uses Sun Wukong's tone to string together the entire story narration, which makes us feel particularly effective and resonant."
Everyone's feedback also proves that the choice of the main creative team is not wrong.
The sound heard when "Journey to the West" has been broadcast on the screen every year for decades is also very suitable for the great sage of the second dimension, giving the audience a great surprise.
Novelty Nezha Ao Bing hand in hand pair skating
In addition to Sun Wukong, we also saw the roles of Snow Child, Nezha Three Princes, Huluwa, Little Egg Sheng, Erlang God, Little Dragon King Ao Bing, Black Cat Sheriff, Nine Colored Deer, Avanti and so on, especially some viewers saw Nezha and Ao Bing, who were originally in the same water and fire in "Nezha Noisy Sea", but in the promotional film, they became teammates and held hands and skated together, feeling novel and shocking.
Forming this "Chinese Fairy Tale Alliance", Li Zhao said that the STUDIO hopes to let more IP participate in the promotion of ice and snow sports, show more ice and snow projects, and let everyone feel their charm.
In the process of making promotional videos, it is not a simple task to integrate so many classic IPs.
"These classic works of Meiying in the past have many different film forms, for example, "The Haunting of the Heavenly Palace" is a hand-drawn animation, "Hulu Brothers" is a paper-cut animation, in this promotional film we have to unify the art style, these different forms and varieties of artistic expression are integrated into the same art expression, and finally we are all hand-drawn to make." Li Zhao said.
Too short Many viewers are still unsatisfied after watching it
"China's Ice and Snow Expansion" was first released two years ago, going around and around, and now it has been on social networks such as Weibo and circle of friends, and many netizens have been pleasantly surprised to say that they have also seen it on high-speed rail and subway.
Watching these familiar characters look new in the promotional film, the audience who grew up with these classic roles enthusiastically confessed to the beauty studio, and also talked about the childhood memories of watching classic works such as "The Haunting of the Heavenly Palace" and "Nezha Noisy Sea" before.
For example, "Snow Child" for many viewers, is the degree to which they want to cry when they think about it. Another person joked: "The 'post-75' sister accompanied her 3-year-old daughter to watch "Snow Child", and she cried a lot, and Wat said calmly: It would be good to pile up another one. ”
For the works of the Us Film Studio to be out of the circle again, Li Zhao said that everyone has such a resonance, on the one hand, because the Beijing Winter Olympics are getting closer and closer, and at the same time, she is also very grateful to so many viewers for having such a great enthusiasm and attention to the IP image of the Us Film Studio.
After watching the promotional film, many viewers are still unsatisfied, bluntly saying that it is too short to watch enough.
Li Zhao also brought good news to everyone, and the Studio is preparing an animated film related to the theme of the Winter Olympics.
She revealed that the new film will feature Sun Wukong and Big Ear Tutu as the protagonists, as well as many other classic characters, a new original story, and is expected to meet with everyone next year. "Using animated images and cartoons to promote ice and snow sports and the Winter Olympics is a particularly interesting form, and in the future, we will plan to make more animation works to help promote the Winter Olympics and promote ice and snow sports."
Shanghai Mei film studio:
The animated series carries the memories of generations
Founded in April 1957, Shangmei Film Studio is the largest fine art film studio in China's history and one of the oldest animation studios in China. In the history of Chinese animation, it is indeed a magical existence.
For example, "The Haunting of Heavenly Palace", which has won numerous awards at home and abroad, is China's first color cinema animation feature film. From 1960 to 1964, it took four years to create, painting nearly 70,000 paintings, and this work finally jumped to the screen.
The impression of the "post-90s" audience on Nezha is probably stuck in the song "The Legend of Nezha": "It is him, it is him, it is him!" In the theme song of our friend Xiao Nezha, and perhaps in the young time of "post-80s", Xiao Nezha of Shangmei Film Studio is their exclusive memory...
Shanghai Meiyi Film Studio has also created many works rich in Chinese elements, such as "Nine Colored Deer" based on Dunhuang murals; "Tianshu Qitan" with facial, dramatic and puppet elements; shadow puppet animation "Monkey Fishing Moon", etc., all of which show the charm of the "Chinese School" to the audience.
With the development of the times and technology, Chinese animation production has gradually tried many styles visually. In the field of animation, the series of works of Shangmei Film Studio carry the memories of generations and also lay the foundation of domestic animation culture. "Don't repeat others, don't repeat yourself", this is the concept that Shanghai Meiyi Film Studio has always believed in.
Source of this article: Morning News