On the morning of the 29th, the topic of #The last dog in Beijing ignored the closure of the store rushed to Weibo hot search.
What happened?
According to the Beijing Business Daily, after experiencing the "bad review" storm of the Wangfujing store last year, the century-old store dog ignored and began to shrink its offline stores.
Recently, the reporter found that the original dog that was disqualified from joining last year changed the new signboard to continue to open a store to sell buns, while the dog ignored the Beijing main store (qianmen store) and closed the door, which is also the last store in Beijing recognized by the dog ignoring the official recognition.
In addition to the Beijing market, Dogburi has also begun to shrink its catering stores in its "base camp" tianjin.
A week ago, a message of "the dissolution and cancellation of Tianjin Dog Ignore Catering Management Co., Ltd." made the dog ignore and triggered heated discussions. Afterwards, Dogbury Group responded that the Group's Dog Ignore Restaurant Chain Wuqing Store, the industrial and commercial registered name is Tianjin Dogbury Catering Management Co., Ltd. Because the operation did not meet expectations, the group decided to close and cancel the store, not the online rumor "Tianjin Dog ignored the cancellation" and "the dog ignored the resolution to dissolve".
However, according to public reviews, many dog shops in Tianjin have shown "suspension of business" just like today's dog ignores the front store.
The protagonist of the "Wangfujing Video Storm" spoke again: Don't blame me
Although it has been more than half a year since the dog ignored the crazy spit of the Wangfujing store last year, a thorn has been deeply planted in the hearts of netizens.
The news that the dog ignored the bun and withdrew from Beijing City triggered a heated discussion among netizens early this morning. Everyone has complained that the dog ignores the bun is expensive and unpalatable, and can live for so many years, which is really market tolerance; and some netizens said that the dog ignores the bun is so difficult to eat that it wants to call the police...
Fund Jun found that the core of everyone's main complaint is that the old brands started out because they were cheap, delicious and well-served, and now most of the old brands are expensive and unpalatable.
Gu Yue, a blogger who released a video of the Dog Ignoring Wangfujing store last year, said that I don't blame me for having been to a "long-established" restaurant that has been eaten for many hundred years in most of the world. Some families run small shops, the old customers are generations, the quality of the ingredients is unchanged, and the price is very grounded. I hope that the dog will get better, but first of all, we must understand who the food is made for, and the word "conscience" is what our consumers like and respect.
Revenue over 100 million
More than half rely on quick-frozen foods
Dogbury was listed on the New Third Board in November 2015, but has been suspended since May 11, 2020.
Before delisting, the dog ignored the bun and handed in the last annual report. According to the 2019 financial report, its annual operating income was 155 million yuan, net profit was 24.2458 million yuan, and the gross profit margin was 37.99%.
From 2017 to 2019, the operating income of Dogburi was 108 million yuan, 129 million yuan and 155 million yuan, respectively; the net profit was 18.21 million yuan, 20.68 million yuan and 24.25 million yuan, respectively, and the gross profit margin was 39.80%, 39.26% and 37.99%, respectively.
From the data alone, the performance of dog disregard is rising year by year. From the perspective of single subdivision to the business level, quick-frozen buns are the most profitable products for dogs.
According to the financial report data of 2019, the revenue contributed by the quick-frozen bun reached 63.9862 million yuan, accounting for 41.34% of the revenue of the year.
Quick-frozen buns contribute more than 40% of revenue, while store operations only contribute about 20% of revenue.
According to the financial report of Dogbu, its chain restaurant hotel is an important sales channel for major products, of which the sales of the channel in the past three years accounted for 23.4%, 20.4% and 20.3%, respectively, decreasing year by year.
With the contraction of offline restaurant hotels, the sales of their quick-frozen foods should continue to decline.
However, according to the reply of the Dogbury Group, the revenue of the Dogbury Group from January to February 2021 increased by 38% year-on-year, and during the Spring Festival, it increased by 46% year-on-year.
Column Editor-in-Chief: Zhang Wu Text Editor: Cheng Pei Title Image Source: IC photo Photo Editor: Shao Jing
Source: Author: China Fund News