Liang Hainan, representative of Red Star Class: After the epidemic, we will re-understand home life

The epidemic in Wuhan this year came very suddenly, coinciding with the Spring Festival, just a few days, the virus spread from Wuhan to the whole country, when everyone realized that normal life has been broken, physical business has been hit hard, a large number of enterprises have joined the anti-epidemic war, we received many home furnishing companies submissions. On the one hand, they pay attention to the physical and living conditions of Hubei employees in the enterprise and provide material assistance to the epidemic, on the other hand, they are also actively responding to the changes in the market environment and trying new marketing strategies.

On the 43rd day of the lockdown and quarantine in Wuhan, Sina Home Telephone interviewed Mr. Liang Hainan, general manager of Red Star Macalline Hubei Yingfa Center, and talked about Red Star Macalline in the epidemic, he said the most, and the most concerned about everyone's safety.

Close the store for the first time and pay attention to the health of all employees

When we realized the seriousness of the epidemic, we made the decision to close the store urgently, and the mall was closed from the 21st. On the 23rd, Wuhan began to lock down, such a sense of oppression and tension began to spread, Chairman Che was also very anxious, the most worried about the safety of employees, almost every day will talk to me on the phone, ask our employees in Wuhan, ask us all the people involved in the annual meeting, the physical condition of service personnel. Starting Chinese New Year's Eve, the New Year of 2020 has been spent in each other's worries and greetings.

Hubei Red Star Macalline's operation team has thousands of employees, we pay close attention to everyone's physical health, four people feel that they have pneumonia, fortunately, they have all healed, and the last infected person is about to be discharged. In addition, although the mall is not open, the equipment and goods in the mall need to be managed, and many colleagues still insist on being on duty on the front line, and we provide corresponding protection for these colleagues. So far, all Hubei shopping malls are relatively safe. These are the two most important things for me, the health of my employees and the safety of the mall.

At present, we are well prepared for epidemic prevention materials and emergency materials, and we can cope with normal operations after opening. In addition to the preparation of materials, we also invited domestic psychologists to conduct one-on-one psychological counseling for employees and their families.

The severity of the epidemic has exceeded our expectations, and the business problems at this time are lagging behind, and the opening time is difficult to predict. Opening the door is secondary, and the car manager said to me: "You are a special case, don't worry, when to open the door, how to open, you have to discuss with me." ”

Fulfill the duties of the mall to help the merchants in the store

We have four or five thousand dealers in Hubei, we can't open our doors, they are the biggest victims. In order to perform the functions of the mall, we should stand up and contribute. Red Star Macalline's support policy was put down quickly, rent-free for one month. At the same time, we are also actively contacting the upstream factories and coming up with some initiatives. It turns out that later we had more than 200 factories come up with various policies to help dealers.

Now is the best time to improve our service capabilities and learn new skills. To make a difference, we have to face up to the difficulties, and there is a lot we can do. In addition to policy help, there are new marketing methods and marketing activities.

For example, the use of live broadcasting and other Internet platform tools. At this stage, what we are doing is to release customer needs through online live broadcasting, publicize products and brands, lock customers in advance, do projects to check in with bags, find accurate customers, provide solutions for checking in bags, and carry out follow-up supporting services after the end of the epidemic. In addition, there are thousands of home improvement festivals, which guide offline consumption through online gathering. Here, the most interaction with consumers, the best effect is still live broadcasting. The promotion of the bag check-in project is also relatively good, which proves that the needs of consumers exist.

Post-pandemic reflection Positively facing 2020

Having experienced this epidemic, we should not think too much about the mentality of consumers. I do not think that consumers will be conservative in this, nor do I think that consumers will be eager to consume because of this. It can be roughly judged from the amount of housing delivered each year, and this basic amount is not what we imagine to have or not. We are not open, they can't achieve renovations, this demand will always be there.

In these days of lockdown, perhaps many people have not stayed at home for such a long time. Everyone will have a clearer understanding of living at home and their own life needs. Whether the decoration of the home is suitable for life, whether it is comfortable, and whether the furniture is suitable, we will carefully examine it. I believe there will be more people who will re-choose the furniture and renovate it.

After the ban is lifted, our entity will slowly recover and its business status will return to the past. At this stage, we have a cloud, and at the same time, we cooperate with Tencent and Alibaba to use some new online platforms, new technologies, and new tools to do a good job online. Through this experience, everyone will deeply understand the importance of online and offline integration. Although the offline experience in our industry is still the mainstream, from the technical means, our services can be extended to online.

In the best of times, we must be able to overcome difficulties. After experiencing reflection, our home furnishing industry can be more adapted to the development of the industry and more vigorous.

Red Star Macalline has always advocated to improve the quality of our people's home life, through this time, I believe that the Chinese people's understanding of the family will be more profound than before. I hope that with the efforts of our Red Star people and hubei home furnishing colleagues, we will be able to create a better home environment and create a better life for consumers.

(Wuhan Sina Home Zhang Ran)