A novelty in the catering industry: a family-style clubhouse in a residential building

A few years ago, the party and the state intensified their anti-corruption efforts and strictly grasped the practice of eating and drinking. As a result, the need for more large luxury hotels fell in response, and the catering industry entered the cold winter overnight. The few remaining restaurants around us have also put down their former arrogant figures and had to welcome ordinary people. However, a new army in the catering industry has quietly risen, successfully counterattacked, and become a leader in the catering industry!

How did this team succeed in such an environment? What are the trade secrets here? We ordinary people do not know, according to my observation it has the following characteristics:

1, small scale

They are very small, generally two or three tables, mostly seven or eight tables. Their small size has become their irreplaceable advantage. Guests come without being disturbed by outsiders, and have a sense of comfort and security at home, which is very popular with special groups.

2, the price is high

Expensive prices are an important feature here! Eating here, a table can be as little as a few thousand yuan, and as much as tens of thousands of yuan. An ordinary road cleaner worked hard, got up early and greedy, and swept the streets for a year to get all the income, not enough to eat a meal here. People who come here to consume will not care about the price, they focus on service and safety. Safety is more important than everything here, safety first!

3, concealment

Concealment is another feature here. Its place of business is very hidden, using the residence of ordinary people as a cover. Similar to the tunnel warfare of that year, the Eighth Route Army used tunnels as a cover, dressed in civilian clothes and mixed among the common people to confuse the devils. The people who actually come here to consume have a very special status and a very mysterious identity. On the surface, they are all human beings, just like us ordinary people, but in essence, qualitative changes have taken place in them, and they are in an ambiguous critical line. They have dual personality traits, the superficial and the back is inconsistent, they do a lot of things afraid of the light, even if they eat, they must choose a hidden place.

4, abnormality

According to common sense, if ordinary people want to open a restaurant, the first thing they think of is to choose a location with a large population flow and a very conspicuous position, and then hang a big signboard. Lest people not know, spend money to do publicity. But this kind of family-style restaurant does the opposite, lest people know and act quietly. Its practice subverts our cognition and is difficult for ordinary people to understand. The mysteries and trade secrets are also unknown to outsiders. This phenomenon will have to wait until future economists explain it.