On October 19th, the 8th anniversary brand launch of Chongqing Hot pot was held at the Raffles City Chongqing Exploration Warehouse Observation Deck. At the meeting, Yan Dongsheng, the founder of Peijie Chongqing hot pot, announced the achievements made since Last year, and released the future strategic development plan of Peijie Chongqing hot pot.
According to the red food network, the press conference with the theme of "Sister Pei, let the world start to boil hot", invited Xie Huamin, member of the party group and second-level inspector of the Chongqing Federation of Industry and Commerce, Yang Huaqiang, director of the Chongqing Municipal Commission of Economy and Information Technology, Tong Lin, vice president and secretary general of the China Cuisine Association, Tang Qingshun, vice chairman of the presidium of the China Cuisine Association and the fourth honorary chairman of the hot pot committee, Wang Shunhai, vice president of the China Cuisine Association and president of the Chongqing Culinary Association, Kang Huan, secretary general of the hot pot committee of the China Cuisine Association, Li Jianfeng, secretary general of the hot pot committee of the China Hotel Association, and other heavy guests. As well as many industry peers, many media, journalists, bloggers and other more than 300 people gathered together to review the development process of Peijie in the past 8 years, and discussed and shared the future development and strategic planning of Peijie.
Tong Lin, vice president and secretary general of the China Cuisine Association, said in her speech that as one of the representatives of Chongqing catering brands, the rise of the national hot pot market has shown its excellent strength and unique charm, and the integrated store management system of Chongqing hot pot is promoting the operation of the hot pot industry in the country from extensive to refined, and the process of dish management in the hot pot industry has been accelerated from decentralization to systematization.
Yan Dongsheng recalled that when sister Pei's comprehensive direct operation for one year, he said that at present, the comprehensive direct operation of Sister Pei is successful, and the operation of 57 stores across the country has shown an upward trend, especially in Shenzhen and Shanghai, two super first-tier cities, which can be described as "opening a fire", each store has to queue up until after 10 pm, and even because of the queue affecting traffic.
It can be said that the Chongqing hot pot of PeiJie not only shows the style of chongqing catering brand to consumers across the country, but also "calibrates" the truly rich and mellow chongqing taste of Chongqing in the hearts of local consumers.
In the future planning, Yan Dongsheng said that Peijie will continue to adhere to the direct operation strategy, open 6-8 stores within this year, and will lay out new stores in Hangzhou, Nanjing, Wuxi, Shanghai, Shenzhen, Guangzhou, Kunming, Guizhou and other cities.
After that, the store design sister will bring surprises to consumers, and integrate the scenes and elements rich in the life memories of the young generation into the multi-dimensional space. For example, in the waiting area, the leisure scene is connected with the hot pot, and in the process of dining, sincere and active service is given, and the pot opening ceremony with a sense of ceremony gives users a warm and soulful dining experience. In addition to giving consumers the impact of visual senses, let consumers feel the inherent tension of the Peijie brand.
In the future, Sister Pei hopes to use the strong charm of Chongqing's taste to let every customer start from eating hot pot, become addicted to Chongqing, narrow the distance between people in different regions, and use her own churning to drive people in the north of the South China Sea to boil hot together. This is also the starting point of Sister Pei's theme of this conference as "Sister Pei, let the world start to boil hot".
Yan Dongsheng said that Sister Pei will continue to explore in this new direction, continue to march forward, play a bridge and window for Chongqing's external countries, let Chongqing's local culture really go out, let more people understand Chongqing, addicted to Chongqing, and fall in love with Chongqing culture.