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This year's Chongqing Hotpot Festival has a look: to create a 15,000-square-meter "Hotpot City" to create a new scene of immersive experience consumption

author:Cover News

Cover news trainee reporter Cao Yu

On September 29, the cover news learned from the Chongqing Municipal Commission of Commerce that the 13th China (Chongqing) Hotpot Food Culture Festival and Hotpot Industry Expo (hereinafter referred to as the Chongqing Hotpot Festival) will be held in Chongqing Yuelai International Expo Center from October 29 to 31.

This year's Chongqing Hotpot Festival has a look: to create a 15,000-square-meter "Hotpot City" to create a new scene of immersive experience consumption

Press conference of the 13th China (Chongqing) Hotpot Food and Culture Festival.

It is understood that the scale of this year's Chongqing hot pot festival is unprecedented, planning an exhibition area of 70,000 square meters, bringing together more than 1,000 hot pot industry chain enterprises and more than 20,000 kinds of industrial chain related commodities.

"This year's hot pot festival highlights the high-quality development of hot pot with specialization." Zeng Cheng, second-level inspector of the Chongqing Municipal Commission of Commerce, introduced that eight exhibition areas have been planned, such as the brand hot pot zone, the brand ingredient zone, the "Belt and Road" friendship city zone, the rural revitalization zone, the condiment zone, the liquor and beverage zone, the equipment and supporting service zone, and the China Hot Pot Industry Innovation Conference, the China Hot Pot Supply Chain Development Forum, the 2021 Chengdu-Chongqing Catering Integration Development Summit Forum, the Chongqing Hot Pot Seasoner Competition, the Explosive Ingredient Selection Conference and the Hot Pot Banquet Exhibition will be held at the same time. There are 12 professional exhibition and exchange activities such as the International Hot Pot Sourcing Conference, and 100 restaurant merchants associations around the world will be invited to participate in the conference.

This year's Chongqing Hotpot Festival has a look: to create a 15,000-square-meter "Hotpot City" to create a new scene of immersive experience consumption

Past hot pot festivals.

Among them, the "Rural Revitalization Zone" is the first time that this year's hot pot festival has been established. According to reports, many rural industries in Chongqing are closely related to the hot pot industry, such as peppers from Shizhu, peppercorns from Jiangjin, Amaranth flour from Wulong, edible mushrooms from Youyang... The hot pot festival is an excellent window, platform and catalyst for Chongqing's famous and special new agricultural products to expand their influence, expand channels and promote sales, and is of great significance for Chongqing's rural industries to extend the industrial chain, build a supply chain and upgrade the value chain.

This year's Chongqing Hotpot Festival has a look: to create a 15,000-square-meter "Hotpot City" to create a new scene of immersive experience consumption

15000㎡ "Chongqing Lezuo Hot Pot City" concept map.

It is worth mentioning that the biggest highlight of this year's hot pot festival is the overall design of the outdoor exhibition area packaged into 15,000 square meters of "Chongqing Lezuo Hot Pot City". Reproducing the characteristics of the upper and lower half of Chongqing, "Chongqing Lezuo Hotpot City" is bounded by the "Hotpot Avenue of Stars", the hot pot Grand View Garden that gathers the national hotpot brand, the Chongqing Flavor Food Court that gathers Chongqing's characteristic food and the cross-border hotpot Cultural and Creative Heavenly Street, followed by the 10,000-person hot pot banquet full of memories and fireworks, allowing the audience to immerse themselves in the old streets and alleys, the city's rivers and lakes that pick up the steps, the literary and artistic nostalgia of the era crossing and the graffiti, the road and bridge tracks, the 8D magic of cyberpunk...

Among them, the "Chongqing Hotpot Heavenly Group" composed of Pei Jie, Liu Yishou, Zhou Shijie, Qin Ma, Hao Yu, Cu DingJia, Zhu Guangyu, Hou Hotpot, and Anger Eighty is concentrated and debuted, one-stop to feast your mouth.

This year's Chongqing Hotpot Festival has a look: to create a 15,000-square-meter "Hotpot City" to create a new scene of immersive experience consumption

In addition, this year's hot pot festival for the first time using the "online + offline" integration of the conference, Chongqing hot pot festival cloud exhibition industry has been launched, focusing on information release, exhibitor exhibits display, transaction docking, breaking through space restrictions, to provide global audiences with a visible intelligent experience.

According to reports, Chongqing hot pot practitioners 16,600 units, nearly 30,000 hot pot stores, annual operating income of nearly 60 billion yuan, the number of Chongqing hot pot shops in the country more than 150,000, hot pot whole industry chain income of more than 100 billion yuan, nearly 600,000 employees, a number of large hot pot enterprises in foreign countries to open more than 200 stores, the annual output value of 228 million US dollars, Chongqing hot pot base exported to 22 countries (regions).

China (Chongqing) Hotpot Food and Culture Festival has been successfully held for 12 sessions and has become the largest hotpot exhibition in The country, and has become a city festival for Chongqing people and an annual event for the national hotpot industry.

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