Children's Day is approaching, and at this time, the most active people are not children, but those "over-aged children". They are the mainstay of society, some of them or have become parents, but they are still childlike.
Ctrip platform data shows that among the groups that love to visit animal parks the most, the post-80s "parent group with children" ranks first, followed by post-90s parent-child users and non-parent-child users: young parents and mothers are playing under the banner of "playing with children", and the cute animals in the animal parks are often more engaged than children.
On May 25, Ctrip launched the "Online Zoo" live broadcast, evoking the childhood memories of "over-aged children" after the 80s and 90s on the eve of Children's Day. The first live broadcast will join hands with Nantong Forest Wildlife Park, Yancheng Wildlife World, Shanghai Haichang Ocean Park, Beijing Aquarium and other well-known animal park institutions, for 21 consecutive days, every day from 9:00 to 20:00 to open the animal "slow live broadcast", giant pandas, red pandas, penguins, killer whales, marmots and other star animals will appear one by one, users can also receive "full 99 minus 10 yuan" ticket coupons in the animal live broadcast room.
80, 90 in the Shihu Mountain punch card 00, 10 in the park "star chasing"
In the childhood of the 80s and 90s, when visiting the animal park, you must first punch the lion tiger mountain, imitate the lion to make a roar; or carry a bag of fruits and vegetables to feed the deer; or run to the monkey mountain to watch the monkeys fight, and cheer on the side.
In the list of animal parks after 00 and 10, tigers, lions and other beasts of prey are no longer the protagonists, and "cute beasts" such as red pandas, rabbits, penguins, and groundhogs have become the most popular Internet celebrity animals, which are not only made into memes, hand-made peripherals, but also gained a number of "wild fans": Not long ago, Yancheng Wildlife World held a fan meeting for the red pandas, inviting fans to make cakes for the three red pandas named "Caesar", "Arthur", "Pumpkin" to celebrate the birthday; on the day of 520, The emperor penguin couple of Wuhan Haichang Polar Ocean World gave birth to the news of "love crystallization", which received more than 1000W views on the short video platform.
"Sprout" has gradually upgraded the animal park to an amusement park for parents and children to enjoy with animals. Whether it is the parents of the 80s and 90s, or the cute babies after the 00s and 10s, the "cute culture" can make "parents and children happy". On Ctrip's platform, animal parks such as Chengdu Giant Panda Breeding Research Base, Shanghai Haichang Ocean Park, Beijing Wild Animal Park, Shanghai Wild Animal Park, and Chimelong Wildlife World are all popular attractions for local fun in the "Babang", and the frequency of many users visiting animal parks has changed from once a year to several times a year.
In the Ctrip community, a Ctrip user named "Xiao-CKathy" has to take their children to punch chimelong Wildlife World every year, and every time they can play from the opening of the park to the end of the park; many parents simply buy annual passes and teach other families with children the best tour line.
Chimelong Wildlife World Image source: Ctrip Community @Xiao-CKathy
After the 80s and 90s visit the zoo, after the 00s and 10s "live" in the zoo
In the world of 00 and 10, there are more "postures" for visiting animal parks: cute babies can drive themselves in the animal park with their parents, or take a small train with a guide, stop and go all the way; more families choose to "live" in animal parks and start a two-day and one-night in-depth trip.
Taking Guangzhou Chimelong Tourist Resort as an example, in Ctrip user reviews, you can often see similar excursion itineraries: stay in the chimelong hotel animal theme room, eat breakfast accompanied by white tigers and flamingos, and walk one kilometer to chimelong Wildlife World.
In Huzhou Dragon Dream Animal World Hotel, users can directly "immersive interaction" with the beasts in the hotel: there are alpacas and parrots at the front desk "welcome" when checking in, through the observation deck of the room, you can directly see the zebras in the zoo; and in the Anji Yunshang Grassland Squirrel Tribal Hotel, the small zoo is directly "moved" into the hotel, and children can have close contact with gentle animals such as squirrels, alpacas, peacocks and so on in the hotel's cute pet park.
Huzhou Dragon Dream Animal World Hotel Image source: Ctrip Community @ July Mumu
In this online animal live broadcast, Ctrip also recommended popular hotels, group tours, gourmet food and other preferential products for users in the city where the animal park is located, so that users can purchase the destination play scene in one stop when punching in the animal park.
Although the parents of the 80s and 90s and the cute babies of the 00s and 10s have different punching methods, the animal park carries the good memories of parents and children. In the future, Ctrip's online animal live broadcast will invite more domestic first-line animal park institutions to join, so that "over-aged children" after 80 and 90 and children after 00 and 10 can find children's hearts in Ctrip's online zoo.
(Reporter Feng Zhongqiu)