Recently, a canned bean juice jointly launched by Huguosi Snack and Hema Fresh Has become a new favorite in the food circle, and many food experts have specially purchased it for evaluation, and filmed videos and released them to the Internet, setting off a wave of pursuit. The person in charge of Huguosi Snacks said that during the epidemic period, canned bean juice has the advantages of convenience and hygiene, and the taste has also been improved for young people.
The bean juice in the Gokokuji store is 2.5 yuan a bowl
Yesterday morning, the reporter walked into the Hema Fresh Xizhi store and saw that the freezer at the entrance was filled with "Hema Workshop X Huguo temple snacks" joint bean juice, plastic can packaging, and written with "shake before drinking", "heated to more than 80 ° C to eat" and other tips, each can of net content of 500ml, shelf life of 15 days. Next to the bean juice freezer, co-branded products such as scorched rings and steamed buns have also attracted the attention of many customers.
Co-branded products such as focal coils and steamed buns
"Bean juice is our new product, very popular with customers, and it is conservatively estimated that it can now sell about 100 cans a day." The clerk said.
In the Hema Fresh International Trade Store, just after 12 noon, this bean juice is already sold out. "The system shows that 47 cans were sold today, and they have been sold out, and many people have bought several cans and gone home to hoard." The clerk said.
The bean juice in the Hema Fresh Xizhi store is filled with freezers
"Bean juice is a drink with the local characteristics of old Beijing, before it was sold in stores, due to the current epidemic, store operations have limitations, combined with the needs of different consumer groups, we just thought of changing the packaging form, so that the purchase can be more convenient and fast." Speaking of the original intention of launching the bean juice co-branded product, Kang Zebo, snack manager of Beijing Huguo Temple of Jude Huatian Holdings Co., Ltd., explained. According to reports, around May 25, canned bean juice was officially launched in more than 30 Hema stores in the city.
The reason for the use of cans in the form, Kang Zebo introduced, one is convenient, store pick-up or takeaway orders can be bought, put in the refrigerator at any time can drink; the second is hygiene, canned preservation and air isolation, and before packing, there will be a process of ultraviolet sterilization. In addition, the general bulk bean juice, because it can not be absolutely sealed, easy to re-fermentation after contact with the air, and even some of them are improperly preserved after buying home, and there is a mildew "smelly smell", while the canned bean juice avoids this situation due to seal preservation, so it has a longer shelf life than bulk bean juice.
Canned bean juice is about two servings
The reporter bought a bowl of bean juice at the Gokokuji snack store, a bowl of about 300ml, priced at 2.5 yuan. The canned bean juice is 8.8 yuan a can, and the portion size is about twice that of the store. In terms of taste, the beany smell of canned bean juice is slightly lighter.
"In the past, we used to take plastic buckets to beat bean juice, just like playing soy sauce, two pieces of five bags, take home and cook and drink. Big winter to a bowl of hot bean juice, holding the bowl in a circle to drink, especially fragrant, sometimes cold to drink a bowl of good, some good shop bean juice is not only not smelly, the entrance also has a sweet. Customer Ms. Wang said. Now bulk bean juice is not easy to buy, this canned bean juice is still very delicious, I have bought it for the second time. ”
After the canned bean juice was listed, in addition to the praise, some citizens also thought that its taste was not as mellow as in the store. In this regard, Kang Zebo said that the new canned bean juice has some adjustments in taste, acidity, astringency is slightly reduced, and it is more suitable for young people. "Before the launch, we did a market survey for the buying crowd and found that some young people were still unaccustomed to this old Beijing snack, so they made adjustments according to the tastes of young people." At the same time, he also said that the canned bean juice is also produced in the workshop of the Gokokuji snack, and like the bean juice in the store, it retains the "original taste" that it should have.
In recent years, the influence of some traditional snacks among young people has gradually weakened, as a staff member of beijing's time-honored enterprises, Kang Zebo believes that the old-fashioned brands should continue to develop new products while inheriting skills, and innovate in the process and packaging of products. For example, some traditional snacks that used to be fried and baked in the past did not conform to the modern health concept of reducing oil and sugar, and needed to be adjusted to better adapt to the development of the times.
"For example, the focal coil, taste, color and shape still have to maintain the original production process, but can take the form of manual assembly line combination, in the feeding, measurement, processing time, oil temperature measurement to increase digital management means." Now our focal coil has changed the ingredients of the past 'salt alkali alum', made in accordance with the "aluminum-free" food safety requirements, have passed the inspection of the National Identification Center, more scientific and healthier. Kang Zebo said.
According to reports, the current canned bean juice daily supply of the city is about 1,000 cans, is expected to land in the supermarket and other famous chain supermarkets in the later stage, "bean juice + coke circle + pickles" package products are also under development and planning.
Some of the pictures are provided by Gokokuji Snacks
Source Beijing Daily Client | Trainee journalist Zhang Xue
Editor: Xie Yongli
Process Editor Liu Weili