How to do a good job of promoting consumption articles? After the epidemic, the secretary of the municipal party committee of Nanjing's first "service day breakfast meeting" invited entrepreneurs to jointly seek good strategies

On September 18th, Nanjing held the seventh Entrepreneur Service Day of this year, and the invited entrepreneurs combined the development of their respective enterprises and industries, and interacted with the leaders of Nanjing, as well as relevant departments, districts and Jiangbei New Area to promote the vigorous development of consumption in Nanjing. Han Liming, member of the Standing Committee of the Jiangsu Provincial PARTY Committee and secretary of the Nanjing Municipal CPC Committee, attended the meeting. Yangzi Evening News/Purple Cow News reporter Xue Ling

Nanjing Entrepreneur Service Day event site

"Service Day" Topic Focuses on "Three New"

In 2020, the No. 1 document of the Nanjing Municipal Party Committee proposes to set up an "Entrepreneur Service Day" and carry out a monthly entrepreneur service day breakfast meeting. The main leaders of the Nanjing Municipal Party Committee and Municipal Government took the initiative to ask enterprises what they needed, helped enterprises to clear blockages, alleviate pain points, and solve difficulties, give enterprises confidence in development, and ensure the development of enterprises. The Entrepreneur Service Day has narrowed the distance between government and enterprises, solved major problems affecting the development of enterprises, and was well received by entrepreneurs in Nanjing.

The theme of this entrepreneur service day focuses on: new formats, new consumption, new vitality, which seems to be more in line with this theme, and the location of this entrepreneur service day is also from indoor to outdoor for the first time.

【New Forces of Consumption】

"Super Wenheyou" settled in Qinhuai District, Nanjing

In recent years, immersive business with a sense of substitution and interaction has continued to become popular, becoming the "new favorite" of city operators and consumers, when it comes to immersive commercial projects, it is necessary to mention "super Wenheyou", which is integrated with the historical and cultural features of the city where she is located, and in addition to realizing the functions of shopping, catering, leisure and entertainment, it has become a must-punch attraction and travel destination for tourists.

It is worth mentioning that Nanjing Wenheyou, which is located in Qinhuai District, plans to open at the end of this year, which is also the fourth city with a "super Wenheyou" layout after Changsha, Guangzhou and Shenzhen. At the scene of the event, Liu Hailong, co-founder of Hunan Wenheyou Cultural Industry Group, said that Nanjing Wenheyou is still based on immersive experience, and has introduced Nanjing Yunjin and Nanjing Baiju with distinctive Nanjing characteristics. For the development in Nanjing, Liu Hailong is full of confidence.

E-commerce clothing brands don't go the usual way

People's daily life is inseparable from eating and wearing. The pockets of goblins, a young women's clothing brand that is closely linked to fashion, soon entered the e-commerce stage on Taobao. Goblin's pocket is Nanjing Xinghu E-commerce Co., Ltd. own e-commerce clothing brand, in the view of Liu Qing, chairman of Xinghu Group Co., Ltd., clothes are like the second layer of people's skin, as a native of Nanjing, Liu Qing hopes that the deep cultural heritage of the ancient capital of the Six Dynasties can bring more inspiration to fashion design, and more integration of culture and fashion is bound to inspire more creativity and possibility.

As an e-commerce clothing brand, the fairy's pocket has not taken the usual path at the beginning of its establishment, Liu Qing said that the current consumption field has undergone tremendous changes, such as the live broadcast field is bringing more new experiences to consumer interaction, clothing display and collocation in the form of live broadcast, etc., has become an important interactive scene in the new consumption field.

【Traditional Time-honored Brand】

The long-established brand explores a new path of development

Unlike the young and flamboyant new consumer force, "Super Wenheyou", the Gunandu Group, which owns a number of long-established brands, innovates in perseverance and develops in inheritance. Yan Dunzhi, chairman of Gunandu Investment and Development Group Co., Ltd., said that Gunandu is a comprehensive enterprise group that integrates five-star hotels, theme hotel chains, century-old catering and food processing as pillar industries, and has three Chinese time-honored brands, four provincial and municipal time-honored brands, and eight intangible cultural heritage projects at all levels.

In the face of the huge changes in the catering market, Gunandu Group is also committed to the modern food processing industry. For example, its Lvliuju Halal Food Co., Ltd. has a modern production line for pastry, brine vegetables and pre-packaged food; the ultra-low temperature freezing production line in the central kitchen of The Gunandu Hotel, with a production capacity of medium factory size. In addition, the two models of China's time-honored boutique collection chain stores- "Harmony First Year", sub-store stores and "new retail +" have created a new model for the development of long-established brands.

It is worth mentioning that in order to adapt to the transformation of the new market, the long-established brand has also enhanced the anti-risk ability of the enterprise, for example, during the epidemic prevention and control period last year, Gunan can quickly change the marketing model, and the group's community marketing covers 290 communities in Nanjing, serving a population of 1 million. The "amphibious kitchen" that can be used for dine-in food and distribution has provided 197,000 quarantine meals during the epidemic prevention and control period this year, which not only contributed to the fight against the epidemic, but also brought useful supplements to the revenue of enterprises in the special period. From the statistical point of view, Gunandu Group catering only fell by about 12% in July and August this year, while most catering enterprises fell by about 70% in the same period.

【Listen to the appeal on the spot】

Cross-city development hopes to receive more support

Dahui, a veteran catering enterprise in Nanjing, has been infiltrating and spreading the traditional cuisine of Nanjing with the attitude of "moisturizing and silent". Speaking of Nanjing's specialty catering, I have to mention the Nanjing big brand stalls, founded in 1994, Nanjing big brand stalls are Dahui's brand, is the first Chinese catering enterprise in Nanjing to operate Nanjing's local flavor dishes, hundreds of fine chinese kung fu folk dishes, home snacks, has become a window to understand the traditional cuisine of Nanjing.

At present, in addition to the Nanjing headquarters, Dahui's business scope has also expanded to Beijing, Shanghai, Tianjin and other places, and new stores in Zhengzhou, Henan and Fuzhou, Fujian will also open in the second half of this year. Zhao Heng, chairman of Nanjing Dahui Enterprise Development Co., Ltd., said that catering is the carrier of emotions, and they will bring the taste of Nanjing to more cities by carefully making every meal.

At the event site, Zhao Heng also put forward his own suggestions for the development of enterprises, he said that the catering industry, as a labor-intensive industry, has a certain degree of difficulty in recruiting workers, and hopes that the government departments in Nanjing can graft labor resources in the corresponding areas. In addition, they will also encounter various difficulties in cross-city operation, whether Nanjing can build a bridge for enterprises to connect administrative approval resources in different cities and support the chain development of enterprises.

Old brands should be better protected

Yan Dunzhi, chairman of Gunandu Investment and Development Group Co., Ltd., said that Gunandu's catering sector includes many well-known century-old brands in Nanjing, including Luliuju Restaurant, Ma Xiangxing Restaurant, Sichuan Restaurant, Jiangsu Restaurant, Yongheyuan Restaurant, Old Guangdong Restaurant, etc. But it is worth mentioning that 4 of the 8 century-old stores, because of various reasons to rebuild within 10 years, hope that the old brands can be more valued and better protected.

Cultivate more new professional talents

Li Jiwei, director of the Urban Economic Research Center of the Meituan Research Institute and director of the Social Development Research Office, said that the current new formats and new models are emerging, for example, with the change of large consumption scenarios, the original must go out of the house to consume, and now it is turning to home consumption, in addition to the familiar catering takeaway, has gradually begun to develop in the direction of everything can reach home.

At the same time, while meeting the demand for rigid demand, it has gradually shifted to developmental needs, such as platform takeaway, which was originally only three meals in the morning, middle and evening, and now it is afternoon tea that is more popular. In addition, the needs of personalization, experientialization and emotion have also received more and more attention, such as the script killing that young people love to play, the Hanfu experience hall, and the pet café.

Li Jiwei suggested that new formats and new models need moderate care, especially in the life service industry, because most of them are small and medium-sized businesses, and the funds and resources are not very mature. In addition, while new formats and new models continue to emerge, talent shortcomings continue to appear, which requires joint efforts with vocational education institutions to cultivate more new professional talents to promote the better application of platform resources.

【Positive attitude】

Jointly do a good job in Nanjing consumption this article

Han Liming said that the time of the entrepreneur service day is at a relatively special moment, and the previous epidemic has had a great impact on Nanjing's economy and society, but the replenishment trend of Nanjing's consumption after the epidemic is very obvious.

How to do a good job in this article of Nanjing consumption? Han Liming talked about a few points of experience. First of all, we must strengthen planning and leadership. Now Nanjing has an overall plan to create an international consumption center city, and also has a relevant action plan, but on this basis, it must be constantly examined, because the market demand is constantly changing, the plan must also adapt to the changes in consumer demand, and the corresponding planning and research needs to be continuously followed up.

At the same time, raise the level of supply. From the perspective of demand, there are still many inherent potentials that can be tapped, but the key is that there are still problems such as insufficient personalized supply and insufficient supply level. This requires the continuous promotion of consumption upgrading and the precise control of supply costs.

In addition, we must also pay attention to platform construction and improve the consumption environment. The construction of the platform includes the leading support of key business districts, the multi-point layout of commercial functional areas, and the powerful driving force of famous festivals and exhibitions. The upgrading plan of Xinjiekou commercial district, the revitalization plan of Hunan Road, and the construction plan of new commercial district all need to be continuously promoted, and strive to build Xinjiekou commercial circle and some major commercial bodies into global influential high-end commercial carriers during the 14th Five-Year Plan period. Han Liming said that Nanjing will take every step in a down-to-earth manner and promote the construction of an international consumption center city.

【Trivia】

The story of a roast duck

At the event site, Han Liming told the story of a roast duck when interacting with entrepreneurs. After a Beijing guest learned that Nanjing roast duck is the "originator" of Beijing roast duck, he came to Nanjing to find a small and famous roast duck shop, and as a result, because the shop queue was too long, he had to choose to buy the whole one, because the whole purchase was free of cut and skip the line. But after getting it, I really couldn't help but want to taste it, so I had to find a noodle shop nearby, ask the owner to cut half of it on the spot, and pack half of it back to Beijing.

Han Liming said that if there are more restaurants in Nanjing that can do this and attract outsiders to come here to share the smell of fireworks, then the number of people who come to Nanjing will definitely increase.

Proofread by Faye Wong

Source: Purple Cow News