Source: World Wide Web
Even at an ultra-conservative length of 10 centimeters per fish, in the past 13 years, Chuanyulang has sold more than 400 million fish, with the heads and tails of the fish connected, enough to circle the earth's equator.
Wang Jun himself did not expect that one day his "Sichuan Yulang Cold Pot Fish" energy could be so large, and the brand of "Chuanyulang" would be so loud.
When he first upgraded the brand, Wang Jun thought that "Chuan" was "Shu", and "Shu" represented the hot land of Bashu; "Fishing" is associated with fish. Wherever the brand appears, it is immediately reminiscent of the unique Sichuan-style fish hot pot. Sure enough, now the "Chuanyulang" brand has been with partners all over the north and south of the river, inside and outside the Great Wall.
From 1 store to more than 100 stores
When opening the first cold pot fish shop in Renmin Middle Road, Qingyang District, Chengdu in 2007, although Wang Jun and two other partners had been in the catering industry for more than ten years, combining fish and hot pot together was still the first time, how did the market react? Still to be verified.
In the first three months, business was tepid, and many customers came to the door with the mentality of trying. In the fourth month, the word-of-mouth effect was released, and there was a queue at the entrance of the store. The profit of the month suddenly reached more than 8,000 yuan, and then the profit continued to double.
Wang Jun and his partners immediately searched around and opened several branches. Friends around saw that the business was hot, and they proposed to join, and within a few years, they expanded to more than 100 franchise stores.
And this initial more than 100 franchise stores, Wang Jun did not deliberately do brand output, most of them are friends or guests take the initiative to ask to join. In popular parlance, these are "tap water".
In the atmosphere where everyone is complaining about the difficulty of the catering industry, what makes them choose Chuanyulang together?
"Fresh" and "beautiful" are the first meaning of long red
As a "veteran" in the catering industry, Wang Jun and his partners deeply understand that "fresh" and "beautiful" are the core essence of the catering industry. Around this core, "in this life, make a good pot of fish with heart" has become their unremitting pursuit.
The first is the freshness of the main material. The most important fish for cold pot fish, from the beginning of the opening, Wang Jun made up his mind to use only the live fish of the day. To this end, he and his partners went around, screened out the near-perfect source of fish supply that met the national standards, and sent live fish to the store every morning through the professional supply chain of Chuanyulang. And according to the sales data analysis supply, to ensure that the day sold out. Even if it can't be sold out, Wang Jun will agree to send the remaining fish to the wet market to sell or even dump.
This is the root cause of Chuan Yulang's one-sided expression of "fresh" and "tender" by fans on the review site.
This is followed by a side dish upgrade. Cold pot fish belongs to a kind of fish hot pot, traditional fish hot pot, generally side dishes with tofu and konjac. ChuanYulang cold pot fish has given it a big upgrade, adding beef and county liver, and even adding seafood, in terms of taste and nutritional richness, throwing the traditional fish hot pot a few streets.
Then there are the preferred ingredients. Even as small as a peppercorn and a chili pepper, Wang Jun and his partners insist on choosing the best of the best. For example, Sichuan Hanyuan peppercorns with large oils, ruddy colors, rich aromas, and delicious aromas; Pepper selection of thin skin and seeds, spicy flavor, red oil full of new generation of sea pepper Henan Yellow Erjing strips. Purchase the best ingredients from the most authentic raw material production sites and form batch supply chain channels to ensure large-scale use in stores and franchisees.
The selection of main ingredients, side dishes, and ingredients only builds the "trunk" of Sichuan Yulang's cold pot fish.
"Beauty" is the soul of Chuanyulang cold pot fish, and it is the most critical step in its success. This includes wonderful tastes, beautiful styling, wonderful service...
The so-called extreme is just good enough to the pole of matter, the appropriate grasp of the scale, so as to achieve the best effect. In order to find the best match between fish, ingredients and spices, Wang Jun and his partners repeatedly adjusted the core elements such as material ratio, oil temperature and time.
Whether it is the beginning of the business or the later development of new products, just to test the best taste, in a large pot, he and his partners often fry for more than 4 hours. Sweat mixed with the smell of various spices has become the deepest memory of each time they develop a new product.
Often after frying thousands of pounds of ingredients, Wang Jun will find the taste and raw material ratio he wants. Over the years, ChuanYulang has continuously innovated in "delicious", and has successively developed "spicy sauce", "passionate pepper and hemp", "Guizhou sour soup", "lemon sauerkraut" and other different flavor types of cold pot fish, as well as taro chicken, frog fish head and other series of products.
What is even more rare is that Wang Jun has formed a standard for different tastes. Even in future machine processing and stir-frying, it will be possible to restore his original taste without any mistake. This laid the most solid foundation for the standardization of the taste of all stores in the future.
In the catering industry, product strength equals vitality. Adhering to the core of "fresh" and "beauty", constantly looking for differentiation, and forming its own unique highlights and distinctive characteristics, creating freshness for fans, is the core essence of Chuanyulang's success.
Partners who get unexpected surprises
Among the many dealers in Chuanyulang, The Old Wu of Anyue made a particularly impressive impression on Wang Jun.
That year, Lao Wu opened a clothing store near the Chuanyulang Renmin Middle Road store, and every day he saw the long queue at the door of Chuanyulang, and Lao Wu asked Wang Jun curiously, are there really so many people who like to eat?
Wang Jun did not comment, first let Lao Wu taste it. This taste is half a year. For half a year, Old Wu ate fish every day to watch the long line. The businessman's keenness made him move the idea of joining.
Lao Wu plans to open a franchise store to his hometown of Anyue. Anyue is a populous county, but the per capita consumption level is not high. Wang Jun and a group of Sichuan Yulang professional brand operation experts followed Lao Wu to Anyue for a field investigation. It can be said that the location is quite good.
Wang Jungen's local consumption level was measured: "A store of more than 100 square meters may sell for six or seven thousand yuan a day." ”
Lao Wu was already quite satisfied with this calculation.
As a result, on the opening day, the Chuanyulang Anyue franchise store sold more than 10,000 yuan. Old Wu was overjoyed. What he did not expect was that the investment of 200,000 or 300,000 yuan was fully recovered in 3 months. Annual sales exceeded 4 million yuan.
Seeing that Old Wu was so happy, Wang Jun seemed very calm. Because he knows best, Chuanyulang has more than 100 franchise stores, and the average return cycle is about 6 months.
A grateful heart makes the path wider and wider
13 years of development, from the initial "good taste" and "delicious mouth" brand cold pot fish, to the comprehensive upgrade of the "Sichuan Yulang delicious mouth cold pot fish" brand, franchisees all over the country, Sichuan Yulang every step, are both firm and down-to-earth.
But what really makes Wang Jun remember is that he is grateful to all those who support and help him. What impressed him particularly was a customer.
It happened at the Chuanyulang Renmin Middle Road store, where a flight attendant who frequented took her parents to dinner. Just sat down, the waiter sister came with a pot of soup base, did not see the outstretched feet of a guest at the next table, and was suddenly tripped, and the hot oil water ran down the beautiful stewardess's skirt and spilled it. After a simple disposal, the store sent someone to take the customer to the nearest hospital as soon as possible.
How much damage can a burn do to a flight attendant's career? Wang Jun realized that he was in big trouble. If customers make claims, relatives and friends come to the door to denounce it, for any catering company, the scene is difficult to clean up.
Fortunately, after the doctor's examination and diagnosis, the flight attendant was not in serious trouble except for the redness and swelling caused by skin burns. What touched Wang Jun was that even when the family members expressed difficulty in understanding, the flight attendant after a week of recuperation actually said, "This matter will end here."
Whenever he talked about this matter, Wang Jun was grateful. Wang Jun later thought that the customer's goodwill, in addition to his own excellent quality cultivation, was also related to the sincere and high-quality service of Chuanyulang employees many times. Compare your heart to your heart, push yourself and others.
Over the years, in addition to the supremacy of taste and service, Wang Dingjun has formulated a management-first corporate culture for Chuanyulang. The so-called use of service to win word of mouth, with culture to enhance value, with sincerity to achieve career.
In Chuanyulang, you can always feel a kind of centripetal motivation and warm culture. From top to bottom, we all work with a grateful heart, which reflects a spirit of excellence and sincere service to customers.
Over the years, Chuanyulang has blossomed throughout the country, whether it is for franchisees or directly operated stores, it has always been treated equally, and carefully understands and meets the direct demands of consumers, so that Chuanyulang's reputation and influence are getting bigger and bigger.
For 13 years, the fish provided by Chuan Yulang for fans can be circled around the earth, and Chuan Yulang, who has always been adhering to the principle of "making a pot of fish in this life and making a good pot of fish with heart", will continue to continue for the next 10, 20 years, 30 years... It will also allow the length of the sold fish to continue to circle around the earth.