Source: World Wide Web
Catering prime time is coming, 400 square meters of cold pot fish shop and other ingredients under the pot, that is what a hurry!
This is a real thing that happened a few years ago in the Sichuan Yulang Cold Pot Fish Panzhihua Cooperative Store. Due to the negligence of the warehouse manager, after opening the door on the same day, it was found that the base material related to taste was about to run out, and even could not last in the afternoon.
The distress call reached the Chengdu headquarters of Sichuan Yulang Cold Pot Fish, and the leader Wang Jun answered the phone while grabbing a bag of 15 kilograms of base material and rushed to the airport. He sent a "reassurance pill" to his partner: "I promise not to delay your normal business tonight." ”
I wanted to find a flight attendant or passenger to bring goods, but Wang Jun did not expect that the plane is not as easy as the bus and train, and it is so easy to carry the goods! Cheerful people lift heavy weights. Soon, the partner received a call from Wang Jun: "You go directly to Panzhihua Airport to pick me up." ”
Familiar people are not surprised by Wang Jun's "arrogance".
Over the past 13 years, he has poured a lot of effort into the "Sichuan Yulang" brand, he always introduces his brand like this: "'Chuan' represents the land of Bashu, 'fishing' must be related to fish, people anywhere see the 'Chuanyulang' brand, as soon as they smell this taste, they know that this is a delicious Sichuan-style fish hot pot." ”
In his mind, "Chuanyulang" is a banner of Sichuan-Chongqing cuisine, which will be spread all over the country with franchisees.
Brothers with one heart The "Iron Triangle" has just taken shape
Thirteen years ago, Wang Jun and two other partners met in the middle of nowhere.
At that time, Wang Jun made a mutton soup pot and worked for half a year for half a year; The other two work for a well-known hot pot company. The 3 have one thing in common: they can't come up with much money, but they want to do something together.
Invest in other industries, unfamiliar; To make hot pot, it takes hundreds of thousands, and the investment is too large; Finally, I came up with an asset-light road, and I partnered to make fish hot pot, which only needed about 100,000 yuan.
After setting the direction, the 3 people rode bicycles every day to find suitable stores in Chengdu. Emperor Tian did not pay off, 3 months later, they found a suitable store site on Renmin Middle Road in Qingyang District, which was the later Sichuan Yulang Cold Pot Fish General Store.
3 months before the opening, the business was tepid, and the 3 brothers were still a little nervous. In the fourth month, the word-of-mouth effect began to ferment, and the profit of the month reached more than 8,000 yuan, and then the profit rose month by month, with a surplus of 20,000 or 30,000 yuan per month. What excites them even more is that business is so good that diners need to queue up!
With the intention of finding more money, they quickly opened a second and third store. When relatives and friends around them saw that the business was so hot, they asked, "How about we play your brand and use your base materials?" At that time, Wang Jun did not have the concept of chain franchise, just thinking, this can also help us establish a brand, a good thing!
By 2012, the number of stores that borrowed their brands had grown to nearly 100, and they symbolically charged a one-time brand royalty of 20,000 or 30,000 yuan.
With more and more requirements for joining, Wang Jun and his partners began to introduce talents and establish a special franchise investment management team. The 3 founders also divide the work. The experienced Wang Jun is responsible for the overall situation, the post-85 partner who is the head chef is responsible for the technology, and the post-85 partner who is active in thinking and good at marketing is responsible for the brand. The "Iron Triangle" of the management of Sichuan Yulang cold pot fish was thus formed.
Refine internal skills from fresh to delicious
Due to the supply of raw materials to many stores, chuanyulang cold pot fish can be described as a refined internal skill in this process.
"In this life, make a good pot of fish with heart" has become the obsession of the "iron triangle".
In order to ensure the freshness of the main material, Wang Jun and his partners have established a stable fresh fish supply chain, and unified supply to each store every day to ensure that "live fish" is on the table.
In order to ensure the unity of taste, the various materials of the base can be described as the best of the best, such as Sichuan Hanyuan peppercorns with large oils, ruddy colors, rich aromas, and delicious aromas; Chili peppers are a new generation of sea peppers with few thin skins, spicy flavor, and red oil. Select products in the most authentic raw materials and establish a fixed supply channel to ensure the supply of stores. Wang Jun is very proud of this: "We have been cooperating with the supply partner for more than 15 years. ”
In order to ensure that the dishes are new, the "Iron Triangle" has successively developed "spicy sauce fragrant", "passionate pepper and hemp", "Guizhou sour soup", "lemon sauerkraut" and other different flavor types of cold pot fish, as well as taro chicken, frog fish head and other series of products. Meet the taste needs of different customers.
Entering 2020, with the upgrading of the "Sichuan Yulang" brand, the positioning of the "Iron Triangle" for product requirements also puts forward higher requirements: not only "fresh", but "fresh and beautiful". The so-called "fresh and beautiful" is on the basis of freshness, small and refined, fine and beautiful. Not only quality, but also let customers have an appetite. This includes the beauty of the environment, the beauty of the utensils, the beauty of the plating, the beauty of the shape...
Only gratitude can go far
In terms of service details, a customer taught Wang Jun a lesson, which makes him still feel nostalgic.
A flight attendant took her parents to the restaurant to eat, just sat down, the waiter little sister came with the soup base, accidentally stumbled, and the hot oil splashed on the flight attendant's long skirt and spilled it. Seeing that there was a big disaster, Wang Jun immediately sent the flight attendant to the nearest hospital. After the doctor's diagnosis and prescription of medicine, Wang Jun sent the flight attendant home.
He told the flight attendant: "Follow the doctor's advice, rest assured, my shop is open there, you can find me at any time, any expenses incurred, you can consult with me." ”
A week later, he greeted the flight attendant again about the injury. The flight attendant told him that it was just a little red and swollen, and it was not a big deal. Wang Jun once again mentioned whether there was any need to compensate for the delay in work due to injury, and the flight attendant replied: "No need, there is no cost." It is not easy for you to open a store, but in the future training of employees, you must pay attention to the details of the service. ”
This incident made Wang Jun sigh greatly: "There are still many good people in the world!"
This beautiful customer compared her heart to her heart, and the good thoughts of pushing herself and others touched Wang Jun's thinking about gratitude. Looking back over the years, family, partners, suppliers, franchisees, employees and many others have supported and helped themselves, "Only gratitude can go far." Wang Jun said.
"Gratitude" has become an important part of Sichuan Yulang culture. In Chuanyulang, you can always feel a kind of centripetal motivation and warm culture. From top to bottom, we all work with a grateful heart, which reflects a spirit of excellence and sincere service to customers.
Sincere service to give back to business partners
Over the years, Chuanyulang franchise stores have blossomed throughout the country, no matter what the needs of franchisees, Chuanyulang is always carefully prepared, carefully planned, and guided by the situation.
Anyue people Old Wu counted as one of the earliest batch of franchisees. At that time, he opened a clothing store in Chengdu, and every day when he came home, he would pass by the Chuanyulang Renmin Middle Road store, watching the diners waiting in line every day, Lao Wu secretly thought, is this store hype? But the hype didn't last so long? Finally, one day, Lao Wu brought his family into the store to taste, and suddenly felt that the taste of this food, this decoration style, and this consumption level were not exactly the tone that young people liked!
After tasting for more than ten days, Lao Wu found Wang Jun and asked to be a franchisee in his hometown of Anyue. Soon Lao Wu was looking for a suitable store site in the center of Anyue Old County, Wang Jun took the experts of ChuanYulang to inspect the scene, felt that the location was ideal, considering the local consumption level of Anyue, he told Lao Wu: "I estimate that the daily turnover of this store is about 6,000 yuan." ”
This estimate has exceeded Lao Wu's expectations, who knows, on the opening day, the turnover exceeded 10,000 yuan, and after 3 months, Lao Wu recovered all the investment.
For franchisees with good operation, the regional managers of Chuanyulang will make regular inspections and put forward suggestions for improvement and upgrading to help franchisees develop benignly. For partners who encounter difficulties in operation, Chuanyulang's experts will make diagnostic suggestions and send elite soldiers to help them get on the horse and send them for a ride.
Wang Jun was impressed by a franchisee in Lanzhou, there were old and young, looking at The Fisherman of Zhuanchuan, he felt that it was an opportunity for a turning point in his life. So invested 300,000 yuan to open a franchise store in Lanzhou, the staff is mainly family, but this shop after a burst of fire slowly fell silent.
After chuanyulang's experts discovered this situation, they made a diagnosis that the quality of service was reduced due to inadequate management and service. So after obtaining the consent of the franchisees, the stationed personnel helped, and two months later, the daily turnover of the store increased from an average daily turnover of more than 1,000 yuan to more than 10,000 yuan.
The franchisee was very grateful afterwards, he told Wang Jun that in addition to the money he had joined, in addition to 100,000 yuan he had saved, the other 200,000 was borrowed, if it were not for the intimate help of Chuan Yulang, he would probably be in debt.
This shows the degree of care that Chuan Yulang cares about his partners.
In order to better serve franchisees, this year, "Chuanyulang" will strengthen and improve the quality of the management team, go deep into first-tier cities to learn brand building, broaden horizons, and cultivate foresight. In terms of operation, we will further upgrade brand packaging, store transformation and product services, and while improving the deliciousness of products, adopt pricing strategies that are more suitable for consumer trends, and help franchisees obtain the best returns.
Such a Sichuan fisherman cold pot fish, who would not love!