Design by: British designer Joseph Burrell
Kenn is a food processor designed to fit any room in a modern home environment.
Kenwood reached out to students at Loughborough Design School by redesigning a kitchen appliance to accommodate the idea of an "anti-kitchen." This is my explanation for redesigning its food processor.
Kewood commissioned us to complete a short week. This helps us focus our minds and make informed, quick decisions. Except for the extra rendering for presentation purposes, all work was done within this week.
As more and more apartments get smaller, so does the kitchen space. Design styles that fuse multiple rooms into a single space are becoming increasingly popular. As the younger generation begins to prepare food, they need equipment that can meet their needs, rather than becoming a nuisance without appealing objections that will eventually emerge behind cabinets.
Before generating ideas, it is necessary to analyze the current Kenwood products and their brand spirit. This highlights areas that can be changed without losing the connection of the product to the brand image.
This product is designed for the younger generation who may not be used to cooking regularly and are just starting to prepare food.
Kenn was inspired by the environment in which the product was placed. Modern artwork, ceramics and soft forms inspire the overall form of the final design.
A rough sketch on sticky note paper helps to explore a variety of different shapes, proportions, and features without having to dive into product features at this stage.
CAD conception helps visualize the initial idea and helps to find the right proportions of the product. Each model takes a few minutes to complete, complementing the rapid pace of the sketch.
3D printing some of the best preliminary creative CAD models at 10% of the original size helps to finalize the scale and helps to see how light hits the object.
Once the final design has been chosen, the next step is to identify minor details of the product. This phase includes a combination of sketching, CAD, and rendering.
The initial stages of the design process are collated into a single image to help present design ideas from the beginning to the final design result.
The final CAD model is made, and the focus of this step is to create smooth transitions between surfaces, improve the usability of the equipment, and ensure that the product does not lose its functionality.
Storyboards help introduce others to the use cases of the device quickly and efficiently. Seven different steps are shown that show the entire product use case.
Food handlers are designed to gently reflect light without attracting too much attention. The texture at its bottom is inspired by the modern ceramics and vases that will be placed in the home.
The handle is one of the main aspects of the design. It has a curved grip and two orange dots that tie the product to the Kenwood brand.
Each accessory is created to fit the product. The funnel faces inward, rather than outward, as is currently designed to reduce visual impact and help the product maintain a soft shape.
Kenn can also act as a wireless charger and docking station for keys, headphones, or anything the user needs to put down. Its docking base not only supports the device, but also provides more functionality for the product than just handling food. This versatility increases the likelihood that users will place the device in the entire home rather than just in the kitchen.
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Source: Behance