#记录我的2024#
The weather is getting hotter and hotter, and summer is coming, and many seasonal fruits in summer are gradually on the market, such as the familiar watermelon, mangosteen, durian and so on.
In particular, durian is known as the "king of fruits", this fruit with a special smell, but it has caused countless people to love it every summer.
However, this year, there was a situation that fruit sellers did not expect, not only the price of durian has dropped, but the sales volume has also dropped sharply, and the durian market has cooled.
Durian, which was sold well in previous years, why is it "cold" this year? In this regard, Lao Zhang, a fruit seller in the industry, told the truth: "5 reasons are very realistic, so that durian is not as popular as in previous years." ”
1. Price issues
As a high-end fruit, the price of durian is often hundreds, and if you choose the imported authentic "Golden Pillow Durian", then the price is also possible.
Although the price of durian this year has dropped a lot compared with previous years, durian for twenty or thirty yuan a pound is still expensive for many consumers.
Many netizens are ridiculing, "When will durian be able to cost 100 yuan for 3?" To buy a durian, the smallest one costs hundreds of yuan, which discourages many potential consumers.
2. The quality is unstable
Buying durian is like opening a blind box, you can't know in advance what the quality is inside, and you can't be sure whether this is a "revenge durian" or a "revenge durian".
Since the exterior of the durian does not accurately reflect the quality of the internal pulp, customers often encounter poor quality when buying durian, which makes them feel very disappointed.
The same Golden Pillow durian, some taste sweet after opening, and some are soft after opening, not sweet at all, and the frequent unstable quality makes consumers begin to have doubts about durian, thereby reducing the willingness to buy.
3. Low cost performance
Durian is a fruit with a relatively unbalanced ratio of pulp to peel, a durian may weigh three or four catties, but 80% of the weight is the peel, and less than 20% of the pulp.
Take watermelon as an example, a 10-kilogram watermelon, the peel is less than two or three kilograms, and the remaining 80% is all fruit, which is why people prefer to eat watermelon in summer, because watermelon is more cost-effective.
For those consumers who are looking for affordability and value for money, this ratio is relatively unreasonable, so unless it is those who are particularly fond of durian, they will buy it every once in a year.
4. Large environmental impact
With the decline in people's income expectations, the concept of consumption has changed, and the former spenders are more cautious.
When buying fruits, people pay more attention to cost-effectiveness, no longer blindly pursuing high-priced fruits, but pay more attention to practicality and economy.
As a result, the higher-priced durian is not suitable in the current consumption environment, resulting in a decline in sales.
5. The fruit market is highly competitive
At the same time, the price of other high-end fruits such as lychee, mangosteen and cherries has gradually decreased and gradually become a substitute for durian, and the taste and quality of these fruits have also been recognized by consumers, so the competitive pressure of durian in the market is increasing.
In the face of durian that costs hundreds of dollars at every turn, even if the monthly income is more than 10,000, it is very stressful to want to eat one every three or five days.
What do you think about this?
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