On May 11, the 4th Liquor Retail Chain High-quality Development Conference of "Industry Change, Seeing the Future of Chain Retail" was held sponsored by the China Liquor Circulation Association and jointly organized by the Retail and Chain Professional Committee of the China Liquor Circulation Association and Baofeng Liquor.
More than 220 people attended the summit, including leaders from China Liquor Circulation Association and some provincial and municipal liquor industry associations, heads of more than 100 liquor retail chain enterprises, think tank experts, heads of Baofeng Liquor, and heads of more than 100 major liquor retail chain enterprises and excellent store managers.
Zhang Shiwang, general manager of Gansu Yishun Liquor Store, and a number of other liquor retail chain celebrities participated in the roundtable dialogue and interview column of "The Gains and Losses of Store Profits", and everyone gathered together to exchange and discuss together.
The summit focused on the key issues faced by the liquor chain industry to share experience. Zhang Shiwang, general manager of Gansu Yishun Liquor Store, gathered with liquor chain new retail experts on the development trend of liquor chain retail, store form and scene innovation, store empowerment, store digital marketing, brand operation in stores, partner marketing model, store internal organization and management, etc., focusing on the gains and losses of store profitability and how to build a good cooperation system between franchisees and headquarters. Conduct in-depth exchanges and discussions, jointly explore new paths for industry breakthroughs, jointly promote the specialization and high-quality development of the liquor chain industry, and jointly draw the development blueprint of liquor chain retail.
2021-2023 is a critical period for the transformation and development of liquor chains, with the competitiveness of enterprises continuing to improve, the business model continuously optimized, and the brand pattern becoming more reasonable. During this period, talents played a vital role, and the joint efforts of outstanding entrepreneurs, professional managers and grassroots practitioners promoted the high-quality development of alcohol consumption and the industry.
In 2024, Yishun Liquor Store will continue to expand the online market by deepening market research, optimizing product layout, improving user experience, etc., combining offline resources to form a pattern of in-depth online and offline linkage, giving full play to the greatest synergy effect, and building online business into a new engine to promote the company's development.
The liquor industry carries the profound cultural heritage and extensive market demand of the mainland, Yishun Liquor Company will work closely with partners in the liquor industry to explore new opportunities in the market, share each other's successful experience, face challenges and difficulties together, bring more high-quality and diversified products to consumers, and contribute to the prosperity and development of the industry.