On May 10, 2024, the "2024 Second Annual Conference of Liquor Logistics Supply Chain Industry", hosted by the China Federation of Logistics and Purchasing, strategically supported by Sichuan Yibin Wuliangye Group Co., Ltd., undertaken by the Wine Logistics Supply Chain Branch of the China Federation of Logistics and Purchasing, and specially co-organized by Sichuan Anji Logistics Group Co., Ltd., was successfully held in Yibin, the capital of wine.
With the theme of "Gathering Chains and Creating Harmony and Beauty", the conference will gather industry strength, keep up with policy trends, study the new quality productivity of the wine logistics supply chain under the new development pattern, and further reduce the total cost of social logistics.
Liao Wenbin, Deputy Secretary of the Yibin Municipal Party Committee and Mayor, He Liming, Secretary of the Party Committee and President of the China Federation of Logistics and Purchasing, Ren Haoxiang, Vice President of the China Federation of Logistics and Purchasing, President of the China Society of Logistics, Director of the National Logistics Vocational Education and Teaching Steering Committee, He Dengcai, Vice President of the China Federation of Logistics and Purchasing, Li Hua, Deputy Director of the Standing Committee of the Yibin Municipal People's Congress and Secretary of the Party Group of the Municipal Government Office, Wang Chao, Vice Chairman of the Yibin CPPCC and Director of the Bureau of Commerce, Zhang Yu, Member of the Party Committee and Vice Chairman of Yibin Wuliangye Co., Ltd., He Cheng, Member of the Party Committee, Deputy General Manager, Chief Quality Officer and Food Safety Director of Luzhou Laojiao Co., Ltd., Li Xiangyang, Member of the Standing Committee of the Party Committee and Deputy General Manager of China Logistics Group Co., Ltd., Guo Zhaoming, Vice President and Secretary-General of China Logistics Society, Secretary-General of the Teaching Steering Committee of Logistics Management and Engineering in Colleges and Universities of the Ministry of Education, and Secretary-General of the National Logistics Vocational Education Teaching Steering Committee, Ren Ren, Secretary of the Party Committee and Chairman of Guizhou Modern Logistics Industry (Group) Co., Ltd., Wang Zhenlin, Chairman of Beijing Institute (Beijing) Science and Technology Development Co., Ltd., Yang Huijun, Member of the Party Committee and Vice President of Shaanxi Xifeng Distillery Group Co., Ltd., Zhang Jin, President of Sichuan Modern Logistics Association and Dean of Logistics Research Institute of Southwest Jiaotong University, Xia Chunyu, Doctor of Economics, Professor, Doctoral Supervisor, Former Secretary of the Party Committee and President of Dongbei University of Finance and Economics, Jiang Shiwei, Secretary of the Party Committee and Chairman of Kweichow Moutai Distillery (Group) Logistics Co., Ltd., Secretary of the Party Committee and Director of Anhui Kouzi Liquor Co., Ltd. Xu Qinxiang, Executive Deputy General Manager, Dai Xiangxiao, Secretary of the Party Committee and Chairman of Sichuan Anji Logistics Group Co., Ltd., Du Junhai, Secretary of the Party Committee and Chairman of China Packaging Co., Ltd., He Mingke, Professor of Business School of Beijing Technology and Business University and Chairman of the International Organization for Standardization Innovative Logistics Technical Committee (ISO/TC 344), Liu Zhixue, Second-level Professor and Doctoral Supervisor of the School of Management of Huazhong University of Science and Technology, Huang Yuanxin, Deputy Secretary of the Party Committee and President of Sichuan Vocational and Technical College, Assistant General Manager of Hebei Logistics Industry Group Co., Ltd. Chairman of Hebei Wusan Metal Materials Co., Ltd. Sun Jiji. More than 500 people attended the meeting, as well as representatives from Yanghe, Guizhou Xijiu, Shanxi Fenjiu, Guotai Liquor, Shede Liquor, Tsingtao Beer, Guyue Longshan, China Logistics, Sinotrans, China Packaging, SF, Zhongtong, Jingdong, Beizisuo, Foton Daimler and other well-known enterprises.
Ren Haoxiang, Vice President of China Federation of Logistics and Purchasing, President of China Logistics Society, and Director of the National Logistics Vocational Education and Teaching Steering Committee
The opening ceremony was presided over by Ren Haoxiang, vice president of China Federation of Logistics and Purchasing, president of China Logistics Society, and director of the National Logistics Vocational Education Teaching Steering Committee.
Liao Wenbin, deputy secretary of the Yibin Municipal Party Committee and mayor
Liao Wenbin, deputy secretary of the Yibin Municipal Party Committee and mayor, said that as the birthplace of China's strong flavor liquor, Yibin has given full play to the unique advantages of a national comprehensive transportation hub and one of the national railway hubs, and has successively built high-level open platforms such as national economic development zones, comprehensive bonded zones, free trade coordination zones, and provincial-level new areas, and vigorously promoted the development of the logistics industry represented by liquor, and currently has more than 760 logistics enterprises, laying a solid foundation for the high-quality development of the liquor industry. Liao Wenbin said that the holding of this conference is an important measure to promote the high-quality development of the liquor logistics supply chain industry, and it is also a powerful starting point to help Yibin accelerate the construction of a world-class high-quality liquor industry cluster. As the largest professional event in the industry, with the highest specifications and the most extensive influence, the conference brought together industry elites and college leaders from many well-known domestic wine companies, logistics supply chain enterprises, equipment service enterprises, and provided an important platform for accelerating the high-quality development of the wine logistics supply chain industry and continuously improving the modern logistics system. Yibin will take this opportunity to further promote the liquor industry to strengthen, extend and supplement the chain, actively shape the "brand of China's Wuliang strong aroma liquor core production area", accelerate the construction of a world-class high-quality liquor industry cluster, and contribute more Yibin strength to promote the high-quality development of the liquor logistics supply chain industry.
He Liming, Secretary of the Party Committee and President of the China Federation of Logistics and Purchasing
He Liming, Secretary of the Party Committee and President of the China Federation of Logistics and Purchasing, introduced in his speech that this year, General Secretary Xi Jinping made important instructions on reducing logistics costs for the whole society, emphasized the importance of reducing logistics costs to improve economic efficiency, and put forward the focus and direction of deepening the work of reducing costs and increasing efficiency. Subsequently, He Liming analyzed the growth trend of the alcohol consumption market and the challenges faced by the development of the wine supply chain, and proposed to adhere to integration and cultivate new growth points in the supply chain; deepen integration and tap the potential of supply chain cost reduction; Make up for shortcomings and strengthen the foundation, optimize the supply chain service network; Innovation-driven, the development of new quality productivity of logistics; Go international and unblock international circulation channels; Six specific measures, such as cultivating talents and consolidating the foundation of industrial development, have pointed out the direction for the development of the wine logistics supply chain in the next step.
He Dengcai, Vice President of China Federation of Logistics and Purchasing
He Dengcai, vice president of China Federation of Logistics and Purchasing, gave a speech on the theme of "Adjusting Structure, Promoting Reform and Optimizing the Environment". First of all, he introduced General Secretary Xi Jinping's important speech on logistics, emphasizing the key role of logistics in the real economy and pointing out the importance of reducing logistics costs. Subsequently, the logistics planning and policy documents of the past few years were reviewed, and the importance of reducing the logistics cost of the whole society was emphasized. It also puts forward the perspective of two-way force from the total economic volume and logistics cost, and focuses on the importance of considering logistics cost from the industrial side. Finally, He Dengcai put forward a series of specific measures to reduce logistics costs, including the development of new quality productivity, optimization of industrial layout, and compression of circulation links. Finally, the importance of policy measures such as eliminating local protection, optimizing administrative approval, strengthening land use security, and increasing investment and financing policy support was emphasized.
Rotating President Awarding Ceremony
At the same time, the conference held a new rotating president awarding ceremony of the wine logistics supply chain branch of the China Federation of Logistics and Purchasing, and Zhang Yu, member of the Party Committee and vice chairman of Yibin Wuliangye Co., Ltd., was awarded the plaque by He Liming, Secretary of the Party Committee and President of the China Federation of Logistics and Purchasing.
Zhong Daoyuan, Director of Strategic Development Department of Wuliangye Group (Co., Ltd.).
Zhong Daoyuan, Director of the Strategic Development Department of Wuliangye Group (Co., Ltd.), brought a sharing entitled "Development Trend of Liquor Industry". He said that from the current overall development of the liquor industry, it mainly presents the characteristics of "three coexistence": first, the coexistence of phased adjustment and long-term growth, and growth is the long-term trend of the liquor industry; Second, strong concentration and strong differentiation coexist, and the liquor industry continues to concentrate on advantageous production areas, advantageous enterprises, and advantageous brands; Third, the clearance of backward production capacity and the expansion of high-end production capacity coexist, and production areas and enterprises with superior production capacity will further benefit. At the same time, the development pattern of China's liquor industry is accelerating its evolution, and a series of new changes and trends are emerging: first, the industrial policy continues to be favorable, the second is the continuous improvement of quality requirements, the third is the continuous highlighting of innovation-driven, the fourth is the continuous release of the value of the production area, the fifth is the continuous emergence of the terminal effect, the sixth is the continuous demonstration of green development, and the seventh is the continuous acceleration of the internationalization process. The development trend of the liquor industry has put forward new requirements and provided new opportunities for the development of the liquor logistics supply chain, which will promote the development of the liquor logistics supply chain in the direction of quality, innovation, green, digital intelligence and internationalization.
Li Hongbao, Secretary General of the Wine Logistics Supply Chain Branch of the China Federation of Logistics and Purchasing
The second half of the conference was presided over by Li Hongbao, Secretary General of the Wine Logistics Supply Chain Branch of the China Federation of Logistics and Purchasing.
The release ceremony of "Typical Cases of Wine Logistics Supply Chain".
The Wine Logistics Supply Chain Branch of the China Federation of Logistics and Purchasing organized a collection of "Typical Cases of Wine Logistics Supply Chain", aiming to implement the spirit of the "20th National Congress" and the requirements of the "14th Five-Year Plan" Modern Logistics Development Plan, promote mutual exchanges and learning between the upstream and downstream of the wine logistics supply chain, establish industry benchmarks, form a demonstration effect, and promote the high-quality development of the wine logistics supply chain industry. Ren Haoxiang, Vice President of China Federation of Logistics and Purchasing, President of China Logistics Society, Director of the National Logistics Vocational Education and Teaching Steering Committee, He Cheng, Member of the Party Committee, Deputy General Manager, Chief Quality Officer and Food Safety Director of Luzhou Laojiao Co., Ltd., Li Xiangyang, Member of the Standing Committee of the Party Committee and Deputy General Manager of China Logistics Group Co., Ltd., Yang Huijun, Member of the Party Committee and Vice President of Shaanxi Xifeng Distillery Group Co., Ltd., Jiang Shiwei, Secretary of the Party Committee and Chairman of Kweichow Moutai Distillery (Group) Logistics Co., Ltd., Xu Qinxiang, Secretary of the Party Committee, Director and Executive Deputy General Manager of Anhui Kouzi Liquor Co., Ltd., Xu Yuezheng, Deputy General Manager of Zhejiang Guyue Longshan Shaoxing Liquor Co., Ltd., Ji Yan, General Manager of Logistics Management Headquarters of Supply Chain Center of Tsingtao Brewery Co., Ltd., Zhao Xingyue, Director of Logistics Center and Secretary of the Supply Chain Party Branch of Guizhou Xijiu Co., Ltd., Zhang Huiqian, Director of Procurement and Supply Chain Management Center of Jiangsu Yanghe Distillery Co., Ltd., Zhang Mu, Senior Director of Logistics of Budweiser Investment (China) Co., Ltd. in China, Under the witness of 13 guests, including Jiang Ping, General Manager of the Procurement Center of Shede Liquor Co., Ltd., and Chen Feng, Director of Supply Chain Management of Guizhou Guotai Liquor Group Co., Ltd., the "Typical Cases of Liquor Logistics Supply Chain" was successfully released.
Chen Chuanjun, deputy general manager of Beijing Institute (Beijing) Science and Technology Development Co., Ltd
Chen Chuanjun, deputy general manager of Beijing Institute (Beijing) Science and Technology Development Co., Ltd., shared the theme of "Digital Twin Empowering Warehousing and Logistics". First of all, he introduced the background and development history of Beizi Technology, emphasizing the company's technical strength in the field of intelligent logistics solutions. Then, the challenges and characteristics of the wine logistics supply chain were elaborated, including diversified processes, complex production processes, high timeliness of transportation, and labor-intensive resources. Then, in response to these challenges, Chen Chuanjun proposed a solution to empower wine logistics through digital twin technology, including problem-oriented, target planning, simulation optimization, intelligent monitoring, fault diagnosis, scheduling optimization, remote collaboration and virtual commissioning. Finally, the importance of digital twin technology in the wine logistics supply chain system is emphasized, and it is pointed out that through the application of this technology, the production process can be fully transparent, accurate planning in the early stage, efficient fault handling and intelligent scheduling optimization, so as to improve the efficiency and quality of wine production.
Sichuan Anji Logistics Group Co., Ltd. Party Secretary and Chairman Dai Xiangxiao
Dai Xiangxiao, Secretary of the Party Committee and Chairman of Sichuan Anji Logistics Group Co., Ltd., made a wonderful speech on the theme of "Innovative Practice of 'Hemei Wuliang' Logistics Supply Chain". He said that Wuliangye, as an innovative practitioner of the wine logistics supply chain, has been continuously exploring in the aspects of fixing, supplementing, strengthening and extending the chain, and actively building a raw grain production base, a domestic first-class packaging industry cluster, a domestic first-class wine logistics service carrier and a professional financial service platform. Anji Group was born from Wuliangye, and based on serving the liquor industry, Anji Group has built a modern logistics system based on the integrated services of road, rail, water and air multimodal transportation and warehouse dry distribution, with digitalization as the new driving force, and created the "harmony" ecology of Wuliangye's supply chain. He pointed out that after more than 20 years of exploration and practice, Wuliangye has formed a relatively complete independent and controllable logistics supply chain ecological development, and the resilience and safety of Wuliangye's logistics supply chain have reached a new height, creating a new speed in the industry, leading the new trend of the industry, and accelerating the new process of Sichuan's world-class high-quality liquor industry cluster.
Topic: Trends and countermeasures for the development of new quality productivity in the wine supply chain
Yun Mian, member of the Expert Committee of the China Logistics Society, former operation director and associate researcher of Tianjin Delide Supply Chain, as the host of the guest dialogue session, invited Ren Ren, Secretary of the Party Committee and Chairman of Guizhou Modern Logistics Industry (Group) Co., Ltd., Jiang Shiwei, Secretary of the Party Committee and Chairman of Kweichow Moutai Distillery (Group) Logistics Co., Ltd., Deng Xiangquan, Deputy Secretary of the Party Committee and General Manager of Sichuan Anji Logistics Group Co., Ltd., Xu Zhan, General Manager of the Supply Chain Center of Luzhou Laojiao Co., Ltd. and Deputy Secretary-General of the China Federation of Liquor Branch, Hu Xianzhuo, General Manager of the Liquor Division of China Logistics Co., Ltd., Executive Director and General Manager of Zhongwu Liquor Supply Chain Management Co., Ltd., participated in the event.
Ren Ren, Secretary of the Party Committee and Chairman of Guizhou Modern Logistics Industry (Group) Co., Ltd
Ren Ren combined his 31 years of work experience in the field of transportation and logistics, especially 5 years of practice in the wine logistics supply chain, and conducted in-depth thinking and discussion on the development trend of the industry. First of all, the importance of high-quality, green and light-weight transportation was emphasized. Specific challenges and solutions in the areas of two-way transport, green transport and light transport are pointed out. In particular, strategies such as the use of new energy sources, electric vehicles and lightweight transportation vehicles are proposed to reduce energy consumption and environmental impact. Secondly, he talked about the importance of facility standardization, intelligent warehousing and digitization of elements. He believes that through these measures, it is possible to reduce handling errors, improve transportation efficiency, and minimize costs and maximize benefits. He also mentioned the experience of standardizing logistics facilities, as well as the integration of information flow and the improvement of production efficiency of intelligent warehousing systems. Finally, the goals of the lowest cost, the highest benefit and the best quality are emphasized. Only by reducing the cost of each link and improving efficiency and quality can we gain an advantage in the highly competitive market.
Jiang Shiwei, Secretary of the Party Committee and Chairman of Kweichow Moutai Distillery (Group) Logistics Co., Ltd
Jiang Shiwei first pointed out that logistics service providers should treat manufacturers as customers and pursue customer satisfaction as the goal. It emphasizes the importance of market-side customers, and calls for customers to be regarded as gods and achieve a win-win situation through close cooperation and complementary advantages. Subsequently, the development trends of the wine logistics industry were discussed, including integration, greening, digitalization and standardization. It pointed out the importance of reducing costs, improving efficiency and service quality, and put forward a series of solutions to meet the challenges, such as optimizing the supply chain system, promoting the application of green technologies, promoting digital transformation and promoting logistics standardization. Finally, the importance of sharing resources and collaboration within the industry was emphasized, and all parties in the industry were called on to work together to improve the development level and service quality of the logistics industry.
Deng Xiangquan, Deputy Secretary of the Party Committee and General Manager of Sichuan Anji Logistics Group Co., Ltd
Deng Xiangquan pointed out that in the field of wine supply chain, major breakthroughs will be made in supply chain resilience and security, green development, digital transformation, international development, cost reduction and efficiency improvement. As a wholly-owned subsidiary of Wuliangye Group, Anji Group helps build a "zero-carbon wine enterprise" with "low-carbon logistics", actively optimizes the smart logistics system, and strengthens the support of new energy transportation forces. Actively build a multimodal transport system and integrate into the global layout of Wuliangye. Meet the needs of the global market through a variety of modes of transportation such as air, block trains, and ocean transportation. Vigorously promote digital transformation, with investment in smart logistics systems and supply chain management platforms as key measures to improve customer experience and reduce costs. Actively promote the construction of warehouse network, closely follow the business layout of Wuliangye market, and strive to build a "1+5+20" three-level warehouse network system covering the whole country, which will effectively promote the cost reduction and efficiency increase of the liquor supply chain. Under the new situation, Anji Group will continue to strengthen the concept of win-win cooperation, actively integrate into the wine supply chain ecosystem, and contribute more Anji strength to the innovation and development of the wine supply chain.
Xu Wangwang, general manager of the supply chain center of Luzhou Laojiao Co., Ltd. and deputy secretary-general of the China Federation of Liquor Branch
Xu Zhan Zhan discussed the role and challenges of supply chain in responding to industry change. It is emphasized that with the intensification of industry concentration and involution, the sales market is changing rapidly, shifting from offline to online, and paying more and more attention to personalization and customization. It is proposed that the supply chain should be safer, more efficient, and more intelligent, and that it can be achieved by improving resilience, adapting to future development, optimizing services, and responding collaboratively, and enabling intelligence. Taking Luzhou Laojiao as an example, it emphasizes the importance of innovation and exploration and common progress with suppliers, and advocates win-win and common development.
Hu Xianzhuo, General Manager of the Liquor Division of China Logistics Co., Ltd., Executive Director and General Manager of Zhongwu Liquor Supply Chain Management Co., Ltd
Hu Xianzhuo emphasized the importance of technology investment in the logistics industry, especially in line with Supply Chain 4.0 and the challenges of consumption shifting. At the same time, it points out the challenges of huge capacity and consumption transfer faced by wine supply chain logistics, and puts forward the direction of scientific and technological investment to cope with the challenges. In addition, he also emphasized the importance of safety in warehouse management, and put forward the concept of "trinity", that is, the combination of safety, warehousing and distribution integration functions and technology, which provides a direction for the quality and efficiency improvement and high-quality development of the logistics industry.