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A few days ago, Apple was revealed to be finalizing an agreement with OpenAI to introduce some of the latter's technology to the iPhone this year. As a result, Apple will be able to offer a ChatGPT-powered "chatbot" as part of the AI features in iOS 18. However, the specifics of these features and integrations are still unknown. At the same time, Apple is also in talks with Google to license the Gemini chatbot. These discussions have not yet reached an agreement, but they are still ongoing.
Recently, Sam Altman, the father of ChatGPT and the founder of OpenAI, participated in the podcast show "All-in Podcast". When asked "how is the language model on the device side", Altman believes that the current excellent performance of mobile phones is amazing, so the bar is naturally very high to reach a new level. "I personally believe that the iPhone is one of the greatest technological products ever made in human history. It really is an extraordinary device. I've also mentioned before that it's so good that to surpass it, we have to set a pretty high bar."
Generative AI, represented by ChatGPT, is a large-scale pre-trained natural language processing model capable of generating logical and coherent text. Its emergence provides people with a more intelligent and efficient way to communicate, which can be used in a variety of scenarios such as automatic reply, intelligent customer service, text generation, and translation. ChatGPT has strong language understanding and generation capabilities, and is able to simulate human language expression and thinking logic, making the process of communicating with it more natural and fluent.
——AIGC has multi-industry penetration and high penetration
According to IDC, the top five industries in terms of application penetration in Chinese's artificial intelligence industry in 2022 are Internet, finance, government, telecommunications, and manufacturing. In addition, the value of AI for autonomous driving and transportation logistics cannot be ignored, according to McKinsey, AI will create 380 billion yuan of economic value for the transportation sector.
-- The development status of text-based generative AI products
Text-based generative AI products are divided into direct generation of application text, direct generation of creative text, interactive text generation, and text-assisted generation. Due to the relatively long development of NLP generation technology, there are corresponding company layouts in each foreign track.
Application-based text generation is mostly structured writing, which has developed and matured in NLP companies in the past, with news writing as the core scenario. The major companies include Automated Insights (Associated Press Wordsmith), Narrative Science, textengine.io, AX Semantics, Yseop, Arria, and others.
Creative text generation: It is mainly suitable for subdivision scenarios such as plot continuation and marketing text, with a higher degree of text openness and freedom, and there is still a lot of room for improvement in the semantic level and long text fluency. Representative companies in this field include Anyword, Copy.ai, Jasper ai, etc.
Interactive text generation refers to the continuous chat between AI and users about a certain topic/service, or completely divergent conversation, typical scenarios are intelligent customer service, chatbots, virtual companions, and personalized interactions with NPCs in games. Foreign representative companies in this field include Open AI, Hidden Door, ChatBot, etc.
Text-assisted generation is mainly based on the auxiliary functions of material crawling, such as directional collection of information materials, text material preprocessing, automatic clustering and deduplication, and provides relevant materials according to the needs of creators, and foreign representative enterprises have Jenni.ai.
-- The penetration of AI technology in mobile phone applications
According to the data of the "AI+ Mobile Phone Industry White Paper" released by Megvii and IDC, the current "AI+ mobile phone" is still in a relatively early stage, and it is only combined with a few functions such as unlocking, beautification, and performance optimization, and there is still a large permeability in other subdivisions.
McKinsey predicts that AI technology, represented by AIGC, will bring more than $7.9 trillion to the global economy, and by 2030, the total economic benefits of generative AI will reach $6.1 trillion to $7.9 trillion per year if applied to various industries.
The qubit think tank predicts that the mainland AIGC application market will reach 20 billion in 2024. In 2030, the application of AIGC in mainland China will become a trillion-dollar market, with an average compound growth rate of more than 30% in five years (2024-2028).
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For more research and analysis of this industry, please refer to the "Analysis Report on the Development Prospect Forecast and Investment Strategic Planning of China's AIGC Industry" by Qianzhan Industry Research Institute.
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