On May 10, the "New Quality Drives Ten Thousand Families to Enhance Health - 2024 China Health Brand Innovation and Development Forum" was held at the China Financial Information Center in Lujiazui, Shanghai. The forum invited relevant government leaders, economists, brand experts, representatives of the health field, enterprises, media, etc. to attend, aiming to focus on the innovation and development of Chinese health brands in the new era, and discuss how to drive the transformation of the health industry with new quality productivity, promote healthy consumption, and provide strong impetus for the development of Chinese health brands.
At the meeting, Yu Jianglin, CEO of Infinitus Global and Vice Chairman of Infinitus (China) Co., Ltd., shared Infinitus' innovative practices in building a Chinese health and wellness brand on the theme of "building a new quality productivity of the Chinese health brand and promoting the health of all people", and gave specific interpretations from the dimensions of product quality, R&D innovation, and cultural connotation.
Yu Jianglin said that today, consumers' health needs are escalating and diversifying. Creating new quality productivity and better meeting the health needs of consumers has become an important issue for every health brand. In this context, the theme of this forum, "New Quality Driven, Ten Thousand Families Strengthened", can be said to be timely.
The term "Enhancement" originates from Infinitus' first product, "Enhancement Oral Liquid". Since its launch on August 8, 1994, this product has been selling well for 30 years. As the name suggests, "Enhancing Health" is an expression of Infinitus' mission and original aspiration, as well as its best wishes to consumers.
Traditional Chinese medicine and Chinese health culture are a huge treasure, but they also face obstacles and challenges in the evaluation and verification of efficacy, the control and extraction of active ingredients, and the standardization of production. "Therefore, it is necessary to create new quality productivity, do a good job in inheritance, innovation and development, so that Chinese health care can move from tradition to modernity, from the past to the future." Yu Jianglin emphasized.
Yu Jianglin believes that quality is the bottom line of products and the lifeline of enterprises. Adhering to the quality concept of "100-1=0", Infinitus pursues "zero defects" in quality management, "zero tolerance" in product safety, and "zero distance" in quality services. Behind this is Infinitus' continuous investment in new quality productivity.
First of all, for Chinese herbal health products, if you want to ensure quality, you must control the quality and safety of Chinese herbal medicine raw materials from the source. Infinitus is committed to building the field into its first workshop, realizing the whole process control from germplasm, ecological environment, field management, harvesting and processing, warehousing and logistics.
To this end, Infinitus has established Chinese herbal medicine planting bases in nearly 70 raw material producing areas across the country, created the "Infinitus Chinese Herbal Medicine Planting Management Model", and innovatively established the "Sky Eye" traceability system, which allows consumers to easily trace the whole process of raw material planting and processing by scanning the QR code, and use the products with greater peace of mind.
In order to bring high-quality products to consumers, Infinitus has also built two production bases in Xinhui and Yingkou with high standards, and continued to promote the transformation and upgrading from traditional manufacturing to intelligent manufacturing. At the same time, the first high-speed glass bottled oral liquid production line in China that meets the GMP specifications of health food has been created, which has realized automation, informatization and continuity to ensure production efficiency and product quality.
In addition, the two production bases are equipped with testing centers, which can not only identify the active ingredients of raw materials, but also detect various safety indicators such as heavy metal content and pesticide residues through precision instruments of international first-line standards, as well as technical personnel covering traditional Chinese medicine, food safety, pharmaceutical analysis and other fields. Both testing centers are accredited by the China National Accreditation Service for Conformity Assessment (CNAS) laboratory, and the reports issued by them are recognized by more than 100 countries and regions around the world.
"For Chinese herbal health products, it is not enough to just pursue high quality, but also to carry out research and development and innovation, and launch products with higher efficacy to better meet people's health needs." Yu Jianglin said.
In terms of product development, Infinitus follows the concept of "Oriental Wisdom + Modern Methods", takes Chinese health culture as the guiding principle for product development, and uses advanced modern technology to effectively transform, apply and demonstrate Chinese health culture.
Under the guidance of this philosophy, on the one hand, Infinitus draws wisdom and inspiration from the classic formulas of Chinese herbal medicine, and based on the pharmacology of "Jun, Minister, Zuo and Envoy", with the help of contemporary technology, it selects raw materials, determines the ratio, and repeatedly verifies and tests the product formulas to ensure that the safety and efficacy are met, and at the same time, the efficacy is "clear and clear".
On the other hand, Infinitus has been continuously consolidating its core technology of Chinese herbal compound polysaccharides. Infinitus has confirmed that the complex polysaccharide composition extracted from shiitake mushroom, Poria cocos and Tremella fuciformis has the effect of fighting influenza virus, and this achievement has been patented in Europe.
Under the guidance of traditional Chinese medicine theory, the polysaccharide components of various flavors of Chinese herbal medicine are scientifically combined, so that different polysaccharide components work in different mechanisms of action, complement each other and balance, so as to produce the effect of "1+1>2".
"We will continue to consolidate the core technology of complex polysaccharides, promote the transformation of more achievements, and make them play a greater role in solving consumers' health problems." Yu Jianglin said that through a series of measures and investments such as the construction of a scientific research system of "one center and the support of multiple scientific research and technology platforms" and the establishment of a "global scientific advisory committee", we will continue to improve our product strength and launch more products with stronger efficacy and better quality, hoping to make due contributions to the modernization and internationalization of Chinese herbal medicine.
Infinitus has always been committed to promoting the health and wellness concept of "Healthy Living". It is rooted in thousands of years of excellent Chinese health care culture, and combined with the life scenes of modern people, the health essence of the "Yellow Emperor's Neijing" is transformed into simple and easy-to-understand health care knowledge and methods. Specifically, it is to advocate the "three recuperations" of "strengthening righteousness, leveling yin and yang, and regulating the internal organs", as well as the "four reasonableness" of "eating modestly, living regularly, exercising moderately, and having a balanced mood".
In order to better promote the concept of health and wellness, in 2022, Infinitus upgraded its mission and brand, upgrading its core product brand to "Yanggujian", hoping to promote a healthy and happy lifestyle through the continuous building of the Yanggujian brand, so that the concept of health and wellness can be more widely recognized and practiced.
In 2023, Infinitus established the Yanggujian TCM Health and Wellness Research Institute, which is dedicated to the research and promotion of Chinese health culture and health preservation concepts.
"Promoting the excellent Chinese health culture is Infinitus' original intention and mission." Yu Jianglin introduced that on the occasion of the 30th anniversary of the launch of Zengjian Oral Liquid, Infinitus launched a series of activities called "Ten Thousand Homes for Health", aiming to jointly build a healthy social environment, so that China's excellent health culture can truly enter "Ten Thousand Homes" and contribute to the Healthy China strategy.
He said that in the future, Infinitus will vigorously develop new quality production capacity, deeply explore the essence of Chinese health culture, strengthen scientific and technological innovation, enhance brand value, and deeply promote the modernization and transformation and upgrading of Chinese herbal medicine and Chinese health care. It is worth looking forward to the fact that the new quality productivity will light up the field of health and wellness like a prairie fire, the "Ten Thousand Families Enhancement" will bring warmth to every family like a spring breeze, and the excellent Chinese health culture will be full of vitality on the global stage.
The forum is one of the series of activities of Xinhua News Agency's 2024 China Brand Day, which is guided by the Brand Work Office of Xinhua News Agency, Shanghai Public Relations Association and Shanghai Modern Service Industry Federation, hosted by Xinhua News Agency Shanghai Branch, Xinhua News Agency China Financial Information Center, Shanghai Modern Service Industry Federation Health Service Committee, and co-hosted by Infinitus (China) Co., Ltd.
Text/Co-ordinator: Wu Tianyu
Source: China Financial Information Center Lujiazui Financial Network
Editor: Liu Sile
Editor-in-charge: Gu Shuxu