From May 10th to 14th, the 2024 China Brand Day event was held in Shanghai. China Unicom made a wonderful appearance at the China Brand Expo, in the China Unicom booth, the bright and eye-catching red Chinese knot shines, and a dazzling array of brand exhibits attract people's attention, "innovation", "security", "trustworthiness", "brand internationalization" and other sections, with vivid typical applications, novel exhibition experience, fully demonstrate China Unicom's development vision of "accelerating to become a world-class science and technology service enterprise with global competitiveness".
The year 2024 marks the 55th anniversary of the birth of the Internet and the 30th anniversary of the mainland's full-featured access to the Internet. Over the past 30 years, China Unicom and China Internet have grown, developed and innovated, and China Unicom's brand image has been deeply rooted in the hearts of the people with the classic Chinese knot as a "super symbol", and China Unicom's brand building capabilities have also been in the forefront of central enterprises in recent years.
The red lines that loop through express the smooth and long-term progress of the communication industry; The heart-to-heart graphic freehand interprets the service attributes and emotional consciousness of the communication industry. With the combination of traditional culture and innovative elements, China Unicom's "China Knot" image has lasted for 30 years.
For a long time, China Unicom has insisted on integrating the strategy of serving the country into brand building. Today, China Unicom focuses on building a network power, digital China's main responsibility, expanding the main business of networked communication, computing network digital intelligence, bravely becoming a national team of digital information operation services, and a vanguard of digital technology integration and innovation.
This time at the China Brand Expo, China Unicom vividly presented the brand connotation in an all-round way with several major sections of "innovation", "security", "trustworthiness" and "brand internationalization".
"Innovation" - innovation is the core gene of China Unicom's brand, the brand slogan "Innovation, change the world", "Innovation, and wisdom" all the way to witness the development and transformation of the enterprise, this exhibition, China Unicom also brought a series of high-level scientific and technological self-reliance and self-reliance of the latest achievements.
China Unicom Cloud 7.0 Xingluo computing power scheduling platform demonstrates the integrated computing power supply capability of "general computing + intelligent computing + supercomputing", and provides integrated intelligent computing solutions for various industries by virtue of its diversity, universality, and ubiquity, relying on China Unicom Cloud's dual-engine base and massive computing, storage, and network resources.
The artificial intelligence Yuanjing large model has formed 1 set of basic large models, 1 large model base, M industry large models, and launched the Yuanjing series of APP products such as language, hearing, and seeing. Based on the basic model and base, China Unicom has developed 10 industry models for internal and external business scenarios, and the empowerment of large models has achieved initial results, and the implementation of various industries has continued to advance.
The 5G vehicle-road collaboration platform demonstrates the real-time platform deployed in the 5G Intelligent Connected Demonstration Park of China Unicom in Yizhuang, Beijing. The platform provides services such as autonomous driving cloud control scheduling, collaborative perception and decision-making, and intelligent operation and maintenance management that integrate vehicles, roads, networks, and clouds.
In addition, benchmark cases such as the 5G+ Industrial Internet Schneider case, the Shanghai Planetarium Digital Twin Project, the Yangpu Smart City case, and the network co-construction and sharing were also displayed at the scene, showing the achievements of China Unicom's digital transformation of thousands of industries. Projects such as digital yuan and China Unicom digital collection attract the audience to experience the charm of digital life through interactive digital currency coffee machines, photo check-ins and other fresh gameplay.
"Security" - China Unicom bravely assumes the responsibility of the leader of the modern industrial chain of network security, and has always built a solid national network security barrier. China Unicom's cyberspace security situation exhibition presents functions such as attack monitoring, threat intelligence collection, and security situation analysis, with an average daily processing of more than one trillion pieces of data, which can provide sufficient decision-making basis for network security operations. The big data fraud prevention system realizes the accurate discovery and rapid disposal of fraudulent numbers with the working mechanism of "pre-prevention, in-process blocking, and post-event traceability"; The security operation service platform is aimed at enterprises in the government industry, finance, energy and other industries to help users establish an integrated security system.
"Trustworthy" - China Unicom has always adhered to the original intention of serving the people. Constantly meet the people's yearning for a better information life. In terms of network security, China Unicom has successfully completed major communication support tasks such as the 20th National Congress of the Communist Party of China, the Beijing Winter Olympics and Winter Paralympics, the 70th anniversary celebration of the People's Republic of China, and the centennial celebration of the founding of the Communist Party of China. In terms of customer service, China Unicom has further promoted the high-quality service action plan, and the digital service level and customer perception have significantly improved. In terms of rural revitalization, China Unicom's digital village cloud platform has covered 255,000 administrative villages, creating a digital platform with wider coverage, better functions and more efficient services.
China Unicom has focused on building a series of brands such as customers, businesses, products, and platforms, which have become important "business cards" to win the trust of the majority of users. With the brand concept of "Dream and Direction", "China Unicom Wopai" leads the majority of young customers to have ideals and dare to take responsibility, and brings the introduction and interactive experience of China Unicom's digital human application on the spot; The "China Unicom Smart Home" brand led the digital and intelligent life of thousands of households, and showcased the display and experience of representative family products such as whole-house optical broadband, China Unicom Home Watching, and Cloud Box. The "China Unicom Huishang" brand showcased the China Unicom Huishang platform and related products for the merchant market.
Brand internationalization - China Unicom resolutely implements the "Belt and Road" initiative, and helps thousands of industries achieve digital transformation and empower the innovation and development of the global digital economy with a complete product system, rich practical experience and successful cases. With abundant international submarine and terrestrial cable resources, expert-level system integration capabilities and digital technology innovation advantages, China Unicom provides global operators and enterprise customers with comprehensive information solutions such as global connectivity, cloud computing, data centers, ICT, and Internet of Things, and provides global voice and data roaming services for personal business travel customers, becoming an international digital value creator trusted by customers.
Looking forward to the future, China Unicom will firmly implement the brand to strengthen the enterprise, take brand building as a key measure to improve core competitiveness and enhance core functions, strive to improve the level of brand management, accelerate the process of brand internationalization, and accelerate the progress to a world-class enterprise with "outstanding brand".
Editor: Liu Sile
Editor-in-charge: Gu Shuxu