A few days ago, Shenzhen's "Luohu Release" held a special session of the Cultural Expo. Zeng Lixin, deputy director of the Luohu District Culture, Radio, Television, Tourism and Sports Bureau, and the exhibitors jointly brought the theme release of "Serving a Strong District and Charming Luohu". It is reported that the exhibition hall of the main venue of Luohu is located in Hall 10 of the Cultural Expo, with a total of four sections: "Trendy Play Area", "Fashion Jewelry Area", "New Integration Area of Culture and Tourism" and "Digital Innovation Zone". Enterprises in key areas such as trendy toys and cultural creativity, gold jewelry, low-altitude economy, and digital creativity will bring highlight works, presenting the characteristics and cultural heritage of Luohu's cultural industry in an all-round and three-dimensional way. At the same time, 62 activities will be organized in the four sub-venues of Luohu, presenting three highlights: characteristic IP empowers new quality productivity; Combination of exhibition and sales, good things are sold all over the world; Interactive experience, play in the sub-venues.
The main venue of Luohu
Interactive experience of AI+XR technology in the beautiful scenery of Sycamore
Zeng Lixin introduced that at this year's Cultural Expo, the Luohu Pavilion will set up four sections: "Trendy Play Zone", "Fashion Jewelry Zone", "New Integration Zone of Culture and Tourism" and "Digital Innovation Zone" with the theme of "Serving Strong Area and Charming Luohu", which will bring highlight works to key enterprises in the fields of trendy toys and cultural creativity, gold jewelry, fashion design, low-altitude economy, digital creativity, etc., and present the characteristics and cultural heritage of Luohu's cultural industry in an all-round and three-dimensional way.
In the Luohu Pavilion, citizens and friends will be able to see the "Thousand Words Li Bai" art co-branded IP, interpreting the life experience and life attitude of the historical figure Li Bai; Get close to the tolerable, eye-catching and fashionable international trendy play "Building Block Bear", and collide with the trend inspiration; Taste the traditional filigree inlay skills of Cuihua Jewelry, and understand the international fashion elements integrated into filigree inlay products; Interact with the opera teacher on the spot, experience the unique pear orchard photo check-in device cleverly set up by Rennes Jewelry, and experience an immersive experience that integrates tradition and modernity, jewelry and art; Admire the exquisite works of the zodiac brought by the Shenzhen Jewelry Museum, and feel the beauty of Chinese culture in jewelry design; Watch the digital visual artworks brought by Silk Road Vision and Dianshi Digital, and experience how digital technology can improve people's lives and reveal a visible, sensible and sustainable future; Taste the special food of the "Wutong Medicinal Kitchen" of Luohu District Hospital of Traditional Chinese Medicine, and inject new momentum into the new consumption of Luohu cultural tourism with Luo Benben's blessing and enthusiasm; Participate in the AI+XR technology interactive experience and experience the immersive 3D virtual reality short video shooting service in the beautiful scenery of Luohu Wutong.
The Luohu Pavilion covers an area of 324 square meters and has 24 exhibitors, including traditional advantageous enterprises in the jurisdiction that have participated in the fair for a long time, as well as new friends who have attracted investment this year.
Sun Xiaolong, general manager of Shenzhen Rennes Jewelry Co., Ltd., said that during this exhibition, Rennes Jewelry will exhibit a series of set products such as "Flower of the Nation", "Classic of Mountains and Seas" and "Brilliant Pear Garden" to show the charm of China's excellent traditional culture. Among them, the "Brilliant Pear Garden" series of jewelry uses different helmets worn by traditional operas, such as Peking Opera, Pu Opera, Cantonese Opera, Tin Opera, Yue Opera, Kunqu Opera, Henan Opera, Qin Opera, etc., to show the unique traditional culture of Chinese opera, which is deeply loved by opera lovers.
Silk Road Vision is the first GEM listed company in the field of CG digital creativity in China. At the fair, the company will showcase new practical achievements such as phantom imaging and AI applications, VR interactive immersive experience "Ancient Book Travels", CIM visualization system and "Shenzhen New Era Major Cultural Facilities" exhibition design project.
"I hope that by participating in this cultural fair, I can promote the company's new works and new technology applications, and comprehensively demonstrate the original development and digital creative strength of Luohu cultural enterprises." Xiang Landi, assistant to the president of Silk Road Vision Technology Co., Ltd., said.
Luohu four sub-venues
The 62 activities presented three highlights: special IP, combination of exhibition and sales, and interactive experience
The main venue was splendid, and the highlights of the sub-venues were outstanding. In this year's Cultural Expo, Luohu has a total of 4 sub-venues of the Cultural Expo, including the sub-venue of the Art Exhibition Center, the sub-venue of Shenzhen Antique City, the sub-venue of Shenzhen Jewelry Cluster, and the sub-venue of Wutong Mountain Hongbo Changrong Media and Cultural Valley. Each sub-venue will organize 62 activities, presenting three highlights: characteristic IP empowers new quality productivity; Combination of exhibition and sales, good things are sold all over the world; Interactive experience, play in the sub-venues.
Accelerating the development of new quality productivity in the cultural industry is inseparable from the most representative, strongest and most cutting-edge characteristic IP products. With the help of the platform of the Cultural Expo, during this year's Cultural Expo, each branch venue will bring forth the new, play a demonstration and leading role with blockbuster IP, and gather the surging momentum of the high-quality development of the cultural industry.
At the venue of the jewelry gathering area, Shuibei Ginza took the opening ceremony of the jewelry IP culture and art week as an opportunity to create a gold jewelry IP innovation exhibition, launched the first exhibition of international super IP teddy treasured jewelry, and introduced a well-known IP matrix to the exhibition, creating a theme activity that integrates art experience and modern consumption. During the International Museum Day, KEENEX Jewellery Plaza will join hands with the Shenzhen Jewellery Museum to launch cross-border joint jewellery IP products, set up a design exchange platform, and display the latest jewellery culture research and development scene space.
Wutongshan Hongbo Changrong Media Culture Valley held the "City Culture Partner, Discover the Beauty of Chinese Culture" key cultural IP private sharing meeting and urban property auction fair. At the same time, during the Cultural Expo, Shuibei Ginza will also hold an open day for Shenzhen-Hong Kong cultural exchanges, and hold a symposium for IP designers in Shenzhen and Hong Kong to promote the high-quality development of Luohu's cultural industry.
The combination of exhibition and sales, good things are sold all over the world. In this cultural fair, Luohu gave full play to the advantages of a large business area and a prosperous consumption area, highlighted the combination of exhibition and sales, and provided consumers with better consumption experience and high-quality services.
The branch venue of the art exhibition center will build an export trade platform around fashion home decoration, and hold Tesco activities such as "Creative Bazaar for a Better Life" to attract people and promote consumption. The Antique City promotes the trading and circulation of cultural and artistic works in the form of "Antiques, Jewelry and Art Exchange Meeting" and "Cultural and Miscellaneous Calligraphy and Painting Bidding Meeting". The undertaking enterprises in the jewelry agglomeration area adopt the creative "exhibition + sales" model to stimulate consumption potential and create a new ecology of jewelry scene-based consumption.
Peng Yanhua, Director of the External Relations Department of the Art Exhibition Center, said that on the opening ceremony of May 21, the branch venue of the Art Exhibition Center will invite domestic and foreign partners to sign on-site cooperation contracts, strengthen the multi-platform transaction function of the Cultural Fair, stimulate the flow of people, transaction volume and independent innovation ability of merchants in the park, achieve economic and cultural win-win results, and truly create market value for enterprises.
In addition, during this year's Cultural Expo, various branch venues in Luohu will launch various activities to promote the comprehensive upgrade of the interactive experience.
Shuibei No. 1 has added a design jewelry experience area, allowing the audience to make jewelry by themselves, and Shuibei Jinzuo held a "dialogue with the master" silver jewelry interactive experience activity, inviting master craftsmen to explain and reproduce the exquisite production process, and inviting the audience to experience DIY. Shuibei International held the "Art Time" jewelry cultural and creative immersion exhibition, combining new media technology and modern exhibition art to bring a different experience to the audience.
KEENPRO Jewelry Plaza launched the theme activity of "Let Love Have Traces", and set up a series of check-in points to echo the main venue of the Expo.
The Art Exhibition Center focuses on digital art, and through digital art exhibitions, it creates rich experience scenes and interactive immersive spaces, bringing a new home furnishing experience to the audience. Shenzhen Antique City and Shanxi Satellite TV's "World Treasure Hunting" program team grandly launched a large-scale public welfare treasure appreciation activity, inviting authoritative experts to sit in the town and provide free treasure appreciation for the majority of Tibetan friends.
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Cultural and creative industries are one of the important characteristic industries in Luohu District
Cultural and creative brands will release million-scale industrial space
As a pioneer area of reform and opening up, Luohu's open, innovative and inclusive atmosphere has nourished the development of many cultural and related industries. After years of continuous building and upgrading, the cultural and creative industry has become one of the important characteristic industries in Luohu District. At present, there are 13 cultural industry parks of various types, including 2 national industrial parks, 1 provincial industrial park and 10 municipal industrial parks.
In recent years, Luohu District has vigorously promoted the development of cultural industries, and gradually formed a key development pattern of "one core, two business cards, and three fields". "One core" is to build a "digital creativity" industrial cluster as the core, seize the digital economy outlet, and vigorously promote the digital transformation of traditional advantageous cultural and creative industries. The "two business cards" are "gold jewelry, arts and crafts" as the business card, relying on the largest gold jewelry trading market in the country - Shuibei gold jewelry cluster, and the Asian home decoration industry vane - Sungang Arts and Crafts Cluster, polishing the Luohu cultural and creative brand. The "three areas" are to focus on "film and television animation, creative design, and digital vision" in the future, accelerate the introduction of special policies, supporting industrial infrastructure, and build enterprise agglomeration parks, continuously supplement and strengthen the chain, and cultivate new momentum for the development of the cultural industry.
Under the "1+3+N" policy framework, Luohu District promotes the integration of cultural industries with commerce, trade, tourism, and digital creativity, and encourages the development of new business formats that integrate business, tourism, culture and sports. Next, Luohu will gradually introduce new special policies for digital creativity, cultural industry, tourism industry, film and television animation, build a sound enterprise cultivation policy system, and gradually release millions of square meters of industrial development space such as Yijing National Animation and Comics Base, Guangdong City Digital Creative Industry Park, Zhongzhoufang Innovation and Creative Center, and Dawutong Ecological Integration Zone through renovation and new construction.
"Luohu has the first-mover advantage of reform and opening up, a solid and deep industrial foundation, a high-quality space in the central city, an industrial policy full of dry goods, and a sincere enterprise service system. Zeng Lixin said.
Written by: Nandu reporter Lin Min'er
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