Chinanews.com, Shanghai News, May 11 (Zheng Yingying) The 2024 State-owned Assets and State-owned Enterprises Brand Building Conference, a series of activities of China Brand Day, was held in Shanghai on the 11th. At the meeting, the "2023 Central Enterprise Brand Building and Development Report", the first batch of outstanding achievements of the central enterprise brand leading action and the enterprise brand value evaluation model were released. Among them, five companies, including Sinopec, State Grid, COFCO, China State Construction, and CRRC, were awarded the first batch of outstanding achievement group brands of the central enterprise brand leading action, and Yijie was awarded the first batch of excellent achievement service brands of the central enterprise brand leading action. In addition, the meeting also released the 2023 TOP30 list of central enterprise brand building capabilities, and Sinopec ranked second.
At the meeting, Zhao Dong, general manager of Sinopec, delivered a keynote speech on the topic of "Building a Distinctive Brand and Contributing to the Construction of a Brand Power". Zhao Dong said that the brand is an important embodiment of the country's comprehensive strength, an important symbol of high-quality development, and an important foundation to meet the needs of the people for a better life. Sinopec will take brand building as an important engine for the development of new quality productivity and the construction of a world-class enterprise, strengthen brand building with strategic guidance, promote brand building with systematic management, empower brand value-added with scientific and technological innovation, enhance brand reputation with responsibility, accelerate the cultivation of distinctive brands, and strive to build Sinopec with strong strategic support, strong people's livelihood guarantee and strong spiritual appeal, and contribute to the construction of a brand power and high-quality economic and social development.
Sinopec debuted at the China Brand Expo. As an important part of the brand day activities, the China Brand Expo opened at the Shanghai World Expo Exhibition and Convention Center, with an exhibition area of about 70,000 square meters, showing the new achievements of mainland brand development in an all-round and multi-angle manner. With the theme of "Towards the New and the Future", Sinopec has three exhibition areas: green transformation of energy to "new" power, high-end intelligent technology to "new" force, and brand leading life to "new" force, showcasing Sinopec's vivid practice of giving full play to the advantages of the whole industry chain and cheering for a better life from the source to the end. Among them, the refueling robot and coffee robot full of intelligent technology attracted visitors the most to stop and compete to see Sinopec's brand practice of "refueling" people and vehicles. In addition, visitors can also intuitively feel the charm of cutting-edge materials in the automotive field through the cool automotive solution model, and feel the vivid practice of empowering the development of enterprises with new quality productivity through AI interactive photography and cityride interactive games. In addition, Sinopec also released a new series of brand feature films and visual advertisements in 2024.
In recent years, Sinopec has taken strengthening brand leadership as an important task for cultivating and developing new quality productivity, and has promoted technological innovation, industrial innovation and business model innovation with brand innovation. In 2023, Sinopec will start a three-year brand-leading action, vigorously promoting 20 tasks in five categories.
In addition, according to the release of the 2024 China Brand Value Evaluation Information, Sinopec's brand value reached 389.201 billion yuan, an increase of 30.58 billion yuan, ranking first in the country for the first time and topping the energy and chemical industry for eight consecutive years.
The list shows that the brand value of Sinopec's business has increased this year. The brand value of "Yijie" was 21.745 billion yuan, an increase of 1.048 billion yuan, the brand value of "Great Wall Lubricating Oil" was 9.817 billion yuan, an increase of 1.379 billion yuan, the brand value of "Epec" was 11.038 billion yuan, an increase of 1.026 billion yuan, the brand value of "Donghai brand" asphalt was 5.723 billion yuan, an increase of 1.515 billion yuan, and the brand value of "Sinopec Machinery" was 744 million yuan, an increase of 80 million yuan.
Zhong Ren, deputy secretary of the party group of Sinopec, said that in the past ten years, Chinese brands have set off a round of construction boom and achieved self-breakthroughs again and again. Sinopec is the "advance team" to participate in global brand competition and cooperation, and its brand value has increased year after year. (ENDS)
Editor: Zheng Yingying