Skyworth Automobile, what does it rely on to hit the top ten in the world?
In the first quarter of 2024, Chinese automakers will once again emerge in the global auto market, with Geely Group (including Volvo, Proton and other brands) surpassing BYD to enter the top 10 in global auto sales in the first quarter, and in 2023, BYD will enter the top 10 in global annual car sales for the first time, and in the first quarter of 2024, this position will be temporarily replaced by Geely Group.
This phenomenon reveals that Chinese automakers will have a higher and higher share of the global market in the future, and many automakers have the potential to hit the top 10 in the world.
In the race to hit the top ten in the world, traditional car companies take the lead, and new forces are also eyeing this. Lei Jun made it clear in a live broadcast on Douyin in April that Xiaomi Auto's goal is to become the world's top five in 15-20 years, and Li Bin reiterated in an interview at the Beijing Auto Show: "I think half of the world's top ten groups will be Chinese car companies by 2035...... We hope to have NIO in the middle. ”
At the same time, a cross-border car company that is neither a traditional car company nor a new force is also carrying out a "preparatory sprint" to the top ten in the world, that is, Skyworth Automobile. At the Beijing Auto Show, Huang Hongsheng, founder of Skyworth Group and Skyworth Automobile, once again reiterated the development goal of Skyworth Automobile: "10 billion yuan has been invested to build the ecology of Skyworth Automobile's commercial and passenger vehicles, and another 30 billion yuan will be invested to make Skyworth Automobile the world's top 10." ”
Compared with other car companies, Skyworth Auto's investment capital to achieve its goals is not high, and it is not even comparable to the annual investment of some new forces. Behind this is the unique car-making logic of Skyworth Automobile and Huang Hongsheng.
Skyworth Automobile is a manufacturing industry
It's not a money-burner
Since 2024, the knockout competition of car companies has been further intensified, price wars, technology wars, and marketing wars have been frequently staged, and many new energy vehicle companies have gradually fallen behind due to poor sales and operation.
"In 2017, there were more than 1,200 companies with car manufacturing qualifications (including fuel vehicles and new energy), but now there are less than 50. Huang Hongsheng described the development of the domestic new energy vehicle industry in recent years, using two words - "crazy".
Also in 2017, Huang Hongsheng founded Kaiwo Automobile Group, and Skyworth Automobile's passenger car project was launched, simultaneously entering the two tracks of new energy commercial vehicles and passenger vehicles. After 7 years, Skyworth Auto and Huang Hongsheng are still on the road to the goal of "global top ten", determined and serious.
Many people will wonder why so many car companies have fallen, but Skyworth Motors is still there?
As early as a public event in 2023, Huang Hongsheng has already interpreted this. In Huang Hongsheng's view, Skyworth Group is from the manufacturing industry, and Skyworth Automobile has also continued this tradition, with little capital power, but good at using money. In the past few years, Skyworth Automobile has invested 10 billion yuan and has built an ecosystem of Skyworth Automobile for commercial and passenger purposes.
And this money is not even as good as a year's loss of a new force.
At the Beijing Auto Show, Wu Longba, president and co-founder of Skyworth Automobile, once again set the tone for the development of Skyworth Automobile: "Skyworth is one of the benchmarks of China's manufacturing industry. In the past 36 years, Skyworth has always been doing one thing - to make the future better because of manufacturing, and Skyworth Automobile, which is backed by 36 years of strong manufacturing genes, will also strive for this, taking 2024 as a new starting point, relying on the dual carbon strategy and globalization strategy, to become the driving force of the future. ”
This is also the core basis for understanding the logic of Skyworth Automobile and Huang Hongsheng's car-making - do not burn money, rely on solid technology and products, and use the thinking of manufacturing to build cars.
Define a new ecology with products and technologies
At the Beijing Auto Show, the new product released by Skyworth Automobile, the Skyworth EV6 II supercharging model, is an interpretation of this concept.
The target users of Skyworth EV6 II. supercharging models are still tens of millions of entrepreneurs in China, and before that, Skyworth Automobile's positioning is the third space for strivers, and this positioning has not changed. It's just that on top of the Skyworth EV6 II. supercharging model, Skyworth Auto tries to create new value for users beyond the use value.
On top of the Skyworth EV6 II. supercharging model, Skyworth Automobile released the world's first and the world's only 100kW DC discharge function.
Many people may be confused when they see this feature. New energy vehicles that perform driving functions generally support an external discharge power of about 3-6KW, which is generally used in outdoor camping and other scenarios. Skyworth Automobile's 100KW external discharge, is it still a car?
In this regard, Wu Longba and Huang Hongsheng gave a detailed interpretation.
Wu Longba introduced that Skyworth EV6 II. supercharging models are equipped with two external discharge ports, one is 6.6KW AC external discharge port, which is used for users' daily outdoor scene use, and the other is 100KW DC discharge, which is the world's first technology developed by Skyworth, and the reason for developing this technology is to open up the use scenarios of Skyworth automobiles.
"The positioning of the Skyworth EV6 II supercharging model is IKEA. ”
In the landing scenario, users can use the Skyworth EV6 II. supercharging model as a mobile charging vehicle for part-time commercial use, especially in areas with incomplete charging pile configurations, and during holidays with great charging demand, this configuration has a lot of room to play. Skyworth EV6 II. supercharging model can realize vehicle-to-vehicle charging, vehicle-to-home charging, vehicle-to-cabinet charging, etc., and is the world's first mobile energy charging vehicle. Compared with the existing energy vehicles, the comprehensive use cost is lower (the current price of energy vehicles is generally around 20-300,000 yuan, and the starting price of Skyworth EV6 II supercharging model is 139,800 yuan), and the mobility is not restricted.
Huang Hongsheng also emphasized: "In the future, electric vehicles will not only be a travel (tool), it will have many new application scenarios, and the demand for hotels, beauty and other scenarios is more than 10 times that of traditional travel needs." ”
Using technological innovation to meet the needs of more and more scenarios is one of the technological innovations of Skyworth's EV6 II. supercharging model. In addition, the Skyworth EV6 II. supercharging model is also matched with Skyworth's self-developed 800V global high-voltage platform, with a maximum charging power of 490kW, matched with a 4C super fast charging battery, which can run 800 miles in 8 minutes.
At the same time, in the field of health, Skyworth EV6 II. supercharging models have also been comprehensively upgraded, at present, Skyworth EV6 II. supercharging models are equipped with health technology and have entered the 3.0 stage, which can not only monitor the user's blood pressure, blood oxygen, respiration rate and a series of physical indicators in real time, determine the user's real-time mental state, but also put forward professional management suggestions for the user's health problems through the voice model and car machine system, and can conduct health consultation and Q&A with professional doctors on the Internet at any time.
Compared with other car companies, Skyworth Auto has always defined its products around entrepreneurs and strivers, which has also formed its special product and technology definition ideas.
Skyworth Auto has to go out and go up
Relying on the thinking of manufacturing industry and the concept of building cars for entrepreneurs, Skyworth Automobile has taken a different path. But Skyworth Motors is also not making money at present, mainly because the scale is not enough. In 2024, Skyworth Automobile's sales plan is 50,000 units, of which the proportion of domestic and foreign products will reach 5:5.
And this is also the key to Skyworth Automobile's sprint to profitability.
Huang Hongsheng pointed out: "The price system of foreign cars is relatively stable, because of their high manufacturing costs and high labor costs, they have built a good price system. Chinese car companies going overseas, with the help of such a price system, can obtain very good profit growth...... Overseas, it must be the top priority of all Chinese car companies, including our Skyworth Automobile. ”
To this end, Skyworth Automobile will fully pull the global resources of Skyworth Group in 2024 and increase its overseas volume. At the Beijing Auto Show, Skyworth Automobile's booth brought together a large number of overseas users, and its core purpose was to obtain the agency rights of Skyworth Auto in foreign markets.
Wu Longba introduced: "At present, the prototype of the model we released today has arrived in the hands of (overseas) customers, the first batch is Southeast Asian countries, and mass delivery will begin in the second quarter of this year; Australia, New Zealand and the United Kingdom, which is the second step, but subject to regulations, is expected to enter at the end of the year; at the same time in the African market, such as South Africa, we have begun to do sample car test reports, and users have also got our cars." ”
In addition, the European Union and Japan are also in the target market for Skyworth Automobile's exports. In addition to exports, Skyworth Auto will also accelerate the construction of overseas factories, with the Middle East, Southeast Asia and Europe all within the target range.
While insisting on market development, Skyworth Automobile's product matrix is also accelerating its expansion. Fangde Auto understands that the main sales model of Skyworth Automobile is still under development based on the core B platform, and the new A platform model planned by Skyworth is expected to be released in the first quarter of 2025, in addition to the new C platform products are also under development.
On each platform, Skyworth Auto will create a dual energy mode for PHEV and EV, and match two modes of supercharging and conventional charging in EV models. This has also formed the future product plan of Skyworth Automobile's "three platforms and three energy models".
Relying on the layout of the manufacturing industry and the user groups of entrepreneurs and strivers, Skyworth Automobile's products and technical concepts have a unique set of logical ideas.
Facing 2024, Skyworth Automobile will finally be able to rely on this logic and the promotion of the overseas strategy to achieve the goal of annual sales of 50,000 units?
Fangde Auto will continue to pay attention.