Huang Hongsheng failed to start a business three times, was imprisoned for three years, and now Skyworth's revenue has exceeded 100 billion?
A person's life is often filled with countless ups and downs. Huang Hongsheng is such a person, his entrepreneurial road can be described as ups and downs, and he was on the verge of bankruptcy several times. But he never gave up on his dreams, and even after spending three years in prison, he regained his confidence and continued to pursue his dreams. Today, the Skyworth Group he founded has become a well-known color TV giant, and its annual revenue has exceeded 100 billion yuan.
Speaking of Huang Hongsheng's entrepreneurial history, it is really exciting. In 1988, he founded Skyworth in Hong Kong to act as an agent for the export of electronic products. However, due to the lack of familiarity with the local environment and the complexity of the trade links, the company suffered a heavy blow from the beginning and suffered heavy losses, and Huang Hongsheng became seriously ill because of this.
It's not terrible to fail, it's terrible to give up. Huang Hongsheng did not stop there, but continued to look for a new way out. Once, he stumbled upon an ad that said "Liyin Radio is on the rise." So he had an idea and decided to make a decoder. But who knows, when his product was finally ready, the TV station suddenly stopped the project. In this way, Huang Hongsheng's second venture ended in failure again.
But Huang Hongsheng was not discouraged. In 1990, he saw the development prospects of the color TV market and decided to develop color TV products. To do this, he had to borrow HK$5 million from the bank. But who expected that the products he developed did not meet international standards and standards, and in the end no one cared about them, and he lost his money again, losing 5 million yuan.
Three times to start a business and three times to fail, Huang Hongsheng's situation can be said to be in a desperate situation. At this juncture, a glimmer of life finally illuminated the way forward for him. In 1991, he exhibited a new color TV at an exhibition in Germany, but he didn't expect to get a large order of 20,000 units from a company. With the support of this order, coupled with a loan from the bank, Huang Hongsheng finally got through the difficulties.
In 1992, Huang Hongsheng turned his attention to the domestic market. He established a joint venture with two companies to establish Skyworth RGB Company, injected 300 million yuan and obtained 51% equity, and entered the domestic color TV market with the brand of Skyworth RGB. With excellent product quality and good market strategy, Skyworth RGB quickly gained a firm foothold in China. In 2001, Skyworth's annual revenue exceeded the 7 billion mark, becoming the top three brands of color TV in China in one fell swoop.
Just when Skyworth's career was on the right track, Huang Hongsheng fell into a crisis of "de-Huang Hong's biochemistry".
In 2000, the domestic color TV market fell into a white-hot price war. Due to the lack of strong leadership and management, Skyworth's core sales executives have left one after another, and even worse, they have taken a large number of key employees. In the face of such a heavy blow, Skyworth's development has come to a standstill.
Seeing that his career was crumbling like this, Huang Hongsheng was naturally very anxious. But at this juncture, he suffered the biggest blow in his life - in 2006, he was sentenced to six years in prison on suspicion of misappropriation of funds.
Overnight, Huang Hongsheng fell from a well-known color TV tycoon to a prisoner, and his Skyworth Group also fell into the crisis of "de-Huang Hong's biochemistry". At this moment of crisis, Skyworth's professional managers stepped forward and used their wisdom and courage to tide over the difficulties, and Skyworth's development was back on track.
It wasn't until 2010 that Huang Hongsheng finally regained his freedom. And the moment he was released from prison, he saw a new Skyworth — a company that was worth 10 times as much as it was before he was imprisoned. In the face of such impressive results, Huang Hongsheng was naturally extremely pleased. But he also knows that the glory of the past is gone, and if he wants to rebuild his own career kingdom, he must start all over again.
After being released from prison, Huang Hongsheng did not return to his old business, but founded an investment company called Chuangyuan Tiandi and set his sights on the new energy bus industry. After several years of hard work, he soon became the chairman of Nanjing Jinlong Bus Company and started a new career.
Huang Hongsheng didn't stop there. He has set a grand goal for himself - to make Skyworth Group's annual revenue exceed 100 billion by 2025. In order to achieve this goal, he invested 80% of his energy in the new energy vehicle industry, and only 20% on maintaining the home appliance business.
New energy vehicles have become the top priority of Huang Hongsheng's future career development. He firmly believes that with the global energy shortage and the increasing awareness of environmental protection, new energy vehicles will become the future development direction. If Skyworth wants to be invincible in this change, it must seize the opportunity and shoulder the heavy burden.
Achieving the goal of 100 billion revenue will not be achieved overnight. But Huang Hongsheng is not afraid of challenges, he has rich entrepreneurial experience, and also has excellent product quality and marketing strategies. He has a never-say-die fighting spirit.
It is with this spirit of not admitting defeat that Huang Hongsheng can go from an unknown small businessman step by step to today's status as a color TV giant. And what kind of legendary story will he start for his upcoming new energy vehicle business? We'll see.