On April 30, the "Kick Ball! Youth Strong - 2024 Hope Project Mengniu Youth Football Charity Tour" jointly organized by China Youth Development Foundation, Guizhou Village Chao, Inner Mongolia Mengniu Public Welfare Foundation, and Mengniu Student Milk was officially launched in Guiyang.
Zhang Huawei, Deputy Secretary-General of China Youth Development Foundation, Zhang Zhonglan, Deputy Secretary of Guizhou Provincial Committee of the Communist Youth League, Chen Xuemin, Member of the Standing Committee of Rongjiang County Party Committee and Deputy County Mayor of the People's Government of Guizhou Province, Ren Guixin, former women's national football team player, Chen Yiyi, Vice President of Mengniu Group, Li Hanqing, Secretary-General of Mengniu Public Welfare Foundation, Hua Weizhi, General Manager of Mengniu Group's School Milk Business Department, and other guests and media representatives attended and witnessed the launching ceremony.
All parties work together to build a dream stage for football teenagers with public welfare
Through various forms such as the "Hope Project Mengniu Youth Football Summer Camp", the "10,000 Soccer Campuses" donation program and the donation of student milk, Mengniu has combined sports charity with nutritional supplements to lift the football dreams of Chinese teenagers and children.
At the kick-off meeting, the recruitment of the "2024 Hope Project Mengniu Youth Football Summer Camp" was officially launched, and the summer camp will recruit 200 football teenagers from all over the country for intensive training, and finally select 10 teenagers to form the "Spark Dream Team" to go to the Paris Olympic site, which will be a sports feast across the world and a starting point for football teenagers to explore the wider world.
Based on this, Chen Yiyi, Vice President of Mengniu Group, shared in his speech that Mengniu will strive to join hands with more forces to continuously innovate the public welfare model, pave the way for Chinese football teenagers, and make football a gas station for young people's growth.
Chen Yiyi, Vice President of Mengniu Group
In February this year, 12 departments, including the General Administration of Sports of China, the Ministry of Education, and the Central Committee of the Communist Youth League, issued the "Implementation Opinions on the Reform and Development of Chinese Youth Football". The document pointed out that it is necessary to adhere to the promotion and popularization of football for all young people, adhere to the integration of sports and education, and cultivate all-round development of football talents, and at the same time put forward three phased planning goals, as well as six key tasks and policy measures. Today, in order to actively respond to the national policy advocacy, the China Youth Development Foundation and Mengniu Group once again joined hands to continue to promote the "Hope Project Mengniu Youth Football Charity Tour" project, contributing to the popularization of youth football and the comprehensive and coordinated development of youth football.
In this regard, Zhang Huawei, Deputy Secretary-General of the China Youth Development Foundation, said that the "Project Hope Mengniu Youth Football Charity Tour" has become a key project of cooperation between the China Youth Development Foundation and Mengniu Group, and Mengniu Group, as a long-term supporter of China's sports industry, has made full use of the advantages of FIFA partners to create opportunities for Chinese football teenagers while contributing to the comprehensive revitalization of Chinese football.
In the future, the China Youth Development Foundation will, as always, work side by side with partners to help young people dare to dream, dare to pursue their dreams, and be diligent in realizing their dreams, so that every teenager can add strong youth energy to the realization of the Chinese dream!
Zhang Huawei, Deputy Secretary-General of China Youth Development Foundation
In order to support the popularization and development of youth football in China, Li Hanqing, Secretary-General of Mengniu Charity Foundation, shared at the scene that as a leading dairy enterprise focusing on the nutrition and health of teenagers, Mengniu actively joins hands with China Youth Development Foundation to continuously innovate the form of public welfare, and the future youth football public welfare projects will develop in a more systematic and professional direction.
Li Hanqing, Secretary-General of Mengniu Public Welfare Foundation
In March this year, Mengniu and "Guizhou Village Super" officially joined hands to "shine" the dreams of more football teenagers into reality by donating football fields and carrying out youth friendly matches. Chen Xuemin, member of the Standing Committee of the Rongjiang County Party Committee and deputy county magistrate of the People's Government of Guizhou Province, spoke highly of Mengniu's public welfare initiative. He said that Mengniu Group, as a national dairy team, has taken the initiative to assume social welfare responsibilities in the fields of rural revitalization, inclusive nutrition, and environmental protection, and has set an example. This youth football charity tour will inspire more young people to love football and promote the vigorous development of Chinese youth football.
Chen Xuemin, member of the Standing Committee of the Rongjiang County Party Committee and deputy county magistrate of the People's Government of Guizhou Province
Regarding the highlights of the "2024 Hope Project Mengniu Youth Football Charity Tour", Hua Weizhi, general manager of the student milk business department of Mengniu Group, introduced that the 2024 "Hope Project Mengniu Youth Football Summer Camp" will be fully launched in Rongjiang, Guizhou, and Mengniu will donate 11 football fields of different specifications to Rongjiang County, including 10 village courts and 1 standard 7-a-side court, to jointly promote the development of youth football with Guizhou Village Super League.
General Manager of Mengniu Group's School Milk Business Department, Hua Weizhi
At the event, a young star from the 2023 "Hope Project Mengniu Youth Football Summer Camp" talked about his indissoluble bond with football, and at the same time passed the "Mengniu Youth Football Flag" to the football youth representatives of the class of 2024, which is the spark of football dreams and the inheritance of sportsmanship from generation to generation.
Ren Guixin, a member of the Chinese women's football team, also expressed her support for youth football at the scene, and she mentioned that although she has retired from the national team, she still hopes to use her professional skills to help these football teenagers and make a modest contribution to the football cause of the motherland.
In the countdown, the guests lit up the big screen symbolizing the launch of the "2024 Hope Project Mengniu Student Milk Youth Football Charity Tour", which also means that Chinese youth football will open a new page and start a new journey full of hope and challenges.
Nutrition assistance and sports public welfare go hand in hand, and Mengniu continues to pay attention to the growth journey of young people
Since 2018, Mengniu has sounded the rallying cry of "Let's Kick Football! In 2022, Mengniu launched the "Project Hope Mengniu Youth Football Charity Tour", and led the young football players selected from the summer camp to the Qatar World Cup and the Women's World Cup respectively for two consecutive years to help them experience the charm and passion of world football.
As a staunch guardian of the health of adolescents and children, Mengniu has never forgotten its original aspiration, promoted the health of adolescents with nutritional supplements, strengthened their physical fitness with sports and public welfare, and continued to protect the growth of Chinese teenagers.
Mengniu looks forward to working with more partners to take public welfare as its wings, football as its ambition, and nutrition and health as its strength, so as to help more football teenagers on the international stage and continue to write a brilliant chapter this summer!