After writing Toutiao for more than 2 years and realizing 2 million, I found that the essence of making money in Toutiao is: not working hard in art, not working hard in planning. If you want to get profits, you can't just rely on hard work, the key is to master these two monetization logics and follow the trend in order to get twice the result with half the effort.
I now update 3-4 articles a day, and my income is stable at 2000+.
And the reason why my income is so high is very simple, it is because I understand the business logic of Toutiao's monetization and follow the trend.
1. Because the article is the core position of the headlines, I choose to write the article.
It's because I found that the article is the main topic of Toutiao, and the unit price and income are higher than that of Weitoutiao. Moreover, the push period is long, the effect of increasing fans is good, and the difficulty of video is low.
It's not that other topics are bad, but it's more cost-effective to write articles.
2. Because authenticity and originality are the support direction of Toutiao, I choose to write 100% original stories.
Now Toutiao has entered the stage of national writing, and everyone can be a creator, so the quality of the works is uneven, but Toutiao needs high-quality content to retain readers, so I choose to write high-quality original articles.
It depends on luck to occasionally explode an article, but the author with strength will not be very bad in overall presentation and reading. Even if I don't have 100,000+ hits every day, I can make a stable daily income of 4 figures.
Because I know that the topic of an article determines life and death, the title determines the open rate, and the body of the text is related to the completion rate and conversion rate.
And what topics readers like to read, how to write the title to have a high open rate, how to write the main story so that readers have the patience to read it, and how to sublimate the end with golden sentences before readers will automatically like it, there are rules and methods.
I don't know, I have summarized the document of "How to Write a Good Story Essay", which can be sent to you to study for free, as well as writing exchange qun (sharing monetization trend knowledge dry goods) and other benefits, if you need it, find me to receive. (If you want to systematically learn the headlines to monetize, you can refer to the 15 columns and send the teaching assistant teacher to guide you throughout the process) #人物故事#
