#创业 ##创业故事##人生意义##猎头##年薪百万#
This is the 3,777th real story we have told
I've been dreaming about it all these years.
In my dream, the workshop was full of packaging materials, and all kinds of paper and plastic cards came out of the window, waving to me.
I stepped on auspicious clouds and flew over, opened the door, and all the auxiliary materials poured towards me like a river, trying to devour me. I turned and ran away, but my feet seemed to be welded to the ground, and there was nowhere to run......
Those auxiliary materials were like living devils, swarming to my back and clinging to me. I carried them on my back and walked forward step by step, the ground was muddy, and I couldn't find the direction I had come.
Every time I wake up at this point.
This is me, who owned Wang Zhan's life by my own efforts, and then squandered them myself.
Of course, maybe at some point I will suddenly turn the tables against the wind, because I have already started a real spiritual journey. It's a new beginning.
(I'm in Edinburgh)
My name is Ben, I am 46 years old, I was born and raised in Guangdong.
I studied architectural engineering at university and worked as an engineering business assistant in a Singapore company after graduation. After working for half a year, I found that if I wanted to develop better in my work, I needed to improve and optimize in business, and my major had nothing to do with business, so I wanted to go to graduate school.
After some comparison, I decided to go abroad for graduate school. I believe that the future development of China will definitely require a large number of business talents.
In 2003, after graduating from my bachelor's degree, I went to graduate school, and at that time, there were still relatively few people who chose to go to graduate school, and even fewer went abroad for graduate school, and I chose to go to the UK to study marketing.
I went to graduate school at my own expense, and I didn't have any relatives or friends abroad, which was quite a challenge for young people in their 20s.
I didn't choose to live in the dormitory because it would be more expensive, but I stayed in a small town, which was much cheaper.
At the same time, I also work in a restaurant in Chinatown, but I live far away from Chinatown, so I wake up at 3 a.m. every morning and walk more than two hours to work at the restaurant. After working in the restaurant, I had to walk another hour to school.
Every day was very hard, my legs hurt, my feet hurt, and I was even groggy because of lack of sleep, so I persevered for more than three months, and then because my body couldn't bear it, I changed my place to work.
(I'm in Edinburgh)
This time I chose a yogurt factory in another small town because this factory has a shuttle bus that leaves every morning at 5 a.m. and takes us to the factory with a carload of people of all ages and skin colors.
I travel with this car every day. In a cramped and closed space, everyone is not very happy, probably because everyone's economic conditions are not very good. I even had the illusion that it wasn't us who was pulling, but a herd of pigs waiting to be slaughtered.
It was from this moment that I told myself in my heart that the future must be in charge of life, not to be slaughtered like a pig.
In this way, I worked and studied at the same time, and traveled at the same time. Because it wasn't that easy to go abroad at that time, I couldn't waste any opportunity to grow my knowledge.
In more than two years, I did my best to study, work and travel, not only earned living expenses, but also successfully obtained a graduation certificate, and also traveled all over Europe to more than 20 countries.
At that time, I already had a clear idea, I must work hard to make money, work hard to make money, and then spend the money to experience, because experience is also a kind of learning.
In fact, to this day, I am grateful to myself who was 25 years old at the time for seeing this.
(The campus where I studied abroad)
After returning to China in 2005, I was quickly hired by Kimberly-Clark, a Fortune 500 company, because of my academic qualifications, vision, and temperament. My boss trusted me and put me in charge of a product line that imported Disney wipes from South Korea. At that time, Disney's headquarters was still in Japan, and it needed to be introduced to China with Japan and South Korea.
The experience abroad has made me feel comfortable dealing with anyone. I successfully completed my job and quickly rose from assistant to supervisor and manager. Because of this, I was noticed by headhunters, by many well-known companies, and three years later, I was poached by black toothpaste.
After moving to black toothpaste, I established the brand "Tea Beijian" and became a household name. This brand has attracted great attention and reputation not only within the company, but also in the entire industry, and later many peers and even private enterprises are following suit.
The success of Chabeijian is not only external, but also has changed a lot in my personal heart, I recognize myself from the bottom of my heart, believe in myself, and I sincerely believe that I can do many things.
Perhaps from that moment on, a seed of entrepreneurship was planted in the bottom of my heart. It's just that I didn't realize it at the time, and of course I didn't realize that this seed was not ripe.
Three years later, I was recruited to a domestic toothpaste factory as the person in charge of the brand and market, responsible for helping them establish a product system and build a brand from 0 to 1.
(I'm in France)
This is a private enterprise, and the nature of my work has changed a lot since I came here, in addition to brand operation and product development, there is also a lot of management work, including the establishment of a team, the improvement of the organizational structure, and the training of personnel.
It's a new challenge for me and I love it. After six years of working here, I have established and improved the organizational structure, personnel training and management system of the company.
In this process, I have also made great improvements, and I have a new understanding of the uncertainties of private enterprises. When unexpected situations and uncertainties arise, I can lead the team to make quick and effective adjustments at the first time. It is precisely because of this that I see more possibilities and development for myself.
At this time, the headhunter poached me again, and I came to Hsu Fu Chi. At that time, Hsu Fu Chi had already been acquired by Nestle, so it was a bigger platform.
But no matter how big the platform, these years of overseas experience and work experience in a number of foreign-funded enterprises, I have exuded the aura and characteristics of foreign company personnel, and I was once again hand-picked by the founder to let me be responsible for the operation of a high-end gift box.
(I'm in Venice)
They wanted to make this high-end gift box suitable for the Chinese market, become a good gift, and establish stores across the country to sell it. I cherish this opportunity, as a brand operator and product development over the years, I already know what the market lacks and what I need to do. Not only did I do a good job, but I was also highly praised by two UK leaders, who thought I was very open and innovative.
Because of my innovation, I have won two innovation awards in Nestlé Greater China. The gold content of this award is very high, because Nestlé has many products, in addition to coffee, milk powder, Totole chicken essence, and other high-end seasonings. I have been able to fight my way through many products, and more than once, in addition to innovative thinking, I have also been tirelessly pursuing.
At this time, as the person in charge of the brand and the person in charge of the project, I was greatly satisfied financially and reputationally, but the greater satisfaction was psychological. Because I see more and more of my infinite possibilities. I believe that no matter what I do, as long as I put my mind to it, I can succeed.
But there is a word that the extremes of things must be reversed, and the extremes of prosperity must decline.
(Photo of me at work)
I forgot that behind my success is the operation of the whole company, the team. A ship can ride the wind and waves on the sea, and a small boat can not go far many times.
In 2019, I encountered the Waterloo of my life. The little seed that once germinated in my heart completely broke the ground after 8 years, and I thought it was born to the sun, but it was a blow to the head.
I am concerned that more and more people prefer light, healthy, less oil and less salt food, which is bound to become a major trend. And I've always been interested in the food industry, and by chance, I saw a snack in Taiwan, which is very in line with the concept of health.
I decided to make this product and started my own business.
At that time, I was very confident in myself, and I had a certain amount of money accumulation, and I never thought of doing it with others. I feel like I can do it alone.
After successful proofing and no problems in testing, I thought that the product was stable and ready for mass production, and then it could be brought to the market, so I started to design the packaging.
Because the design of accessories to the mold is finalized, there is generally a minimum order quantity, I take it for granted that more than 200,000 packaging accessories, I think, as soon as the production of large goods can use this batch of accessories, will not cause pressure.
(Photo of me at work)
But I thought wrong, the sample is made, it does not mean that the mass production can be made. In the production of large goods, there are various problems, which need to be debugged, tested and trial-produced again and again. I went through more than 20 times, but I still didn't reach satisfaction. And the excipients I ordered in advance all caused the pressure.
I was physically and mentally exhausted, and I couldn't do anything. This process is not only that the product has not reached the ideal state, but more importantly, I have seen and denied myself for more than 20 years. I have always been confident, as if a high wall collapsed in the face of reality, and I was caught off guard.
When I made the decision to leave my job and start my own business, my family became resentful and dissatisfied with me. This pressure, intertwined with my personal challenges, caught me in the double whammy of life and career.
During that time, I felt the lowest point in my life. I distinctly remember that I often quarreled with my family because of my inner conflict, and sometimes I didn't say a word to them for a whole month.
(I'm with my son)
It was a really hard feeling, as if everything around me was holding me back, a lack of understanding and support. Looking back, I realized that I was in a serious psychological predicament at that time, and the negative energy completely took over my heart, and I couldn't get out of the trough. To be honest, I was disgusted with myself at the time, and that feeling continues to this day.
I have nowhere to vent because I am the one who started it. The only thing I can do is to open my wounds countless times, examine my flesh and blood, and examine my past.
In the early days of my business, I didn't think about doing in-depth research because of my blind confidence, but instead started this journey with the help of my past experience, making many decisions that now seem reckless and stupid.
I regret not stopping the loss in time. When I found that I could not produce it on a large scale, I did not stop immediately, but insisted on adjusting the recipe and even stubbornly persevered despite all odds, which led to a deeper and deeper depression and was eventually sent to the hospital with injuries.
This experience made me deeply realize that personal blind self-confidence is a double-edged sword in the early stage of entrepreneurship, and if you don't use it well, you will dig a grave for yourself.
(I'm in Rome)
This nightmare has been going through for more than a year, and the loss is hundreds of thousands. I finally woke up from a big dream and pulled out my feet that were stuck in the mud, but I was no longer in high spirits. Many family members and friends felt sorry for me, and felt that I was to blame. Because more people will choose foreign-funded enterprises or large private enterprises, after all, my annual salary in any company at that time was not low.
Let's face it, I'm like a woodpecker, pecking a hole open again and looking for a new direction. I started spiritual healing, and in the process, I started to change.
In the past, I couldn't accept that I failed, and I couldn't accept that I didn't get rewarded for my efforts, or that the rewards were long. But now I'm at peace, I recognize and understand what is happening, and I can accept everything.
I also have a new understanding of success. There are two sides to everything, there is day and night, there is yin and there is yang. A person who has been successful and brilliant must have experienced unsatisfactory or even downhill, and the two coexist. And I just went through the normal process.
(Photo of me at work)
Before my son's grades were not good, I would be very anxious, and I was eager to let him analyze the reason, and I must do it well next time. But now I put more energy into peaceful communication, pay attention to his process, and finally help him analyze the reasons and find a more reasonable way.
I am no longer anxious, I no longer create other people's anxiety, and I can even help others to relieve their anxiety.
A former colleague of mine suffered from depression. Because the boss will add more workload or higher goals to her every year, sometimes she asks for it even when she knows that it is impossible to achieve. Some people fled physically and left their jobs, while others fled mentally and became depressed. My colleague is the latter, under high pressure, he has been struggling with himself, and finally he is deeply trapped in it.
There is also a colleague who has been in this company for a long time and has not achieved the ideal position, but he has worn out all his passion in his work and has become numb, like a walking corpse. When people reach middle age, they are not satisfied with the status quo, but they have to succumb to reality, how helpless and painful it should be.
(I'm playing with my son)
On the other hand, I am glad to have failed to start my own business. Despite the huge losses I have suffered financially, I am undergoing a metamorphosis within myself. This journey has given me a deeper understanding of myself and the value of life that is more precious than money.
In the midst of setbacks, I saw my inner fragility and found my own strength. I learned the power of being in trouble and how to find light in the darkness. This experience was not only a business failure, but also a baptism of the soul.
I have learned to cherish the company and understanding of my family, and I have a deeper appreciation for life. Behind all this, I found the truest voice in my heart and the motivation to move forward.
Despite all the hardships, I firmly believe that all of this will be a precious treasure in my life. Because during this journey, I not only found myself, but also realized the true meaning of life.
What is even more gratifying to me is that even though life has given me a heavy slap in the face, I still have passion and hope. Thinking back to the car that drove into an English town, I am glad that I did not become a passive bystander, but chose to be the master of life.
This experience taught me that even in the darkest of moments, the flame within me burns and guides me forward.
(Welcome to follow: Li Yanbin - Spiritual Power Growth Coach)
【口述:Ben Li】
[Editor: Tangerine Peel]
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(*This article is based on the oral statements of the parties, and the authenticity is the responsibility of the oral narrator.) Friendly reminder from this account: Please identify the relevant risks by yourself, and do not blindly follow the trend to make impulsive decisions. ）