The new future of the automobile industry must be inseparable from electrification and intelligence, when all car companies embark on the road of renewal, what do users pay attention to? brand power, technical level, service guarantee, intelligent technology...... They want new products to be all in.
When FAW Toyota unveiled its blockbuster products at this year's Beijing Auto Show, we saw the old car company's embrace of a new future. Toyota Pilot, Toyota Space and other intelligent technologies and equipment arrived as scheduled, demonstrating FAW Toyota's strength and vision.
IT'S TiME 2.0全新进化，开启智电新生活
On the eve of the Beijing Auto Show on April 24, FAW Toyota unveiled the newly evolved IT'S TiME 2.0 intelligent electric hybrid technology brand. The hybrid technology has been upgraded to a three-stage intelligent electric hybrid dual engine, including the THS II. to meet the daily comprehensive use scenarios, Toyota's first multi-stage HEV multi-stage hybrid designed for high-performance vehicles, and the all-new Prado 2.4T 1MT HEV super hybrid that takes into account off-road, acceleration and environmental performance, comprehensively responding to the needs of users in the new era of diversified power choices. THS II.'s battery, motor, and electronic control are miniaturized, lightweight, and sophisticated, achieving sustained high energy in the "full temperature range", "full speed range", and "all scenarios".
FAW Toyota's highest-level flagship sedan, the all-new Crown, is equipped with a multi-stage HEV multi-stage hybrid system, which supports 10-level transmission control and has a power of 132kW, bringing driving quality beyond the level of luxury cars. The all-new Prado is designed to "return to the origin", and the 2.4T 1MT HEV super hybrid is specially designed for off-roading, taking into account the characteristics of reliability, environmental protection and toughness, and can burst out higher torque in the low speed range, which is a powerful tool to accompany users to climb mountains and overcome difficulties and broaden the radius of life.
The newly upgraded Toyota Space smart space is equipped with a Qualcomm Snapdragon 8155 chip, which increases the computing power by 4 times and achieves millisecond-level response, providing a huge space for subsequent personalized OTA upgrades. At the same time, based on the common pursuit of intelligent mobility, FAW Toyota has in-depth cooperation with Huawei, Tencent and other technology companies, and Toyota Space smart space has realized the seamless connection of "people, vehicles and homes", bringing a higher-level and convenient intelligent travel experience. In addition, all FAW Toyota products also support CarPlay/HiCar/CarLife wireless interconnection with LastMode memory function, which can be interconnected regardless of the mobile phone system, so that everyone can enjoy the whole family on the road.
In addition, in terms of intelligent technology, the newly evolved Toyota Pilot is a safer and more reliable intelligent driving assistance system. At present, the L2 level intelligent driving assistance system, which accounts for the mainstream of the industry, has been installed on all FAW Toyota models, and has an intelligent driving record endorsement of 20 billion kilometers and zero accidents. The all-new Toyota Pilot has reached the L2+ level, with the support of leading technology and powerful computing power, as well as up to 20 auxiliary functions, the perception and prediction capabilities of intelligent assistance have been comprehensively improved, and risk identification and early warning have been greatly advanced.
Led by high-end flagships, the brand has stepped into a new level
In the face of the era of continuous product upgrading and user experience first, whether it can achieve brand improvement and meet the dual upgrading of user consumption and demand is a necessary condition for determining the sustainable development of an automobile company. With the return of the all-new Prado and the all-new Crown of the flagship two-car dual-car, FAW Toyota has all of Toyota's high-end flagship "Crown series", the powerful "SUV series" led by the all-new Prado, and the global sales champion "Corolla series", creating a new strategic depth for FAW Toyota in the new era of industrial transformation.
In the first quarter of 2024, FAW Toyota's TNGA-K platform models sold a total of 73,000 units, accounting for 47%.
In addition, Toyota's on-site development of the bZ pure electric series has also taken root in FAW Toyota. Starting from the mature three-electric vehicle, the bZ3 eliminates the anxiety of using the car through the continuous optimization of the e-TNGA architecture, bringing users a better pure electric car experience. The bZ3C takes "Reboot" as the development concept and adopts a more radical and iconic styling language to create a value experience for users to release themselves. FAW Toyota has a full-category product matrix covering fuel, pure electric, intelligent electric hybrid dual engine, intelligent plug-in dual engine, intelligent hydrogen electric and other drive forms, so that consumers can find their favorite products in FAW Toyota no matter what kind of needs they have.
Adhere to the user center, 2 billion huge benefits fully respond to the new national policy
In the first quarter of 2024, FAW Toyota sold 157,000 new domestically produced vehicles, continuing the positive growth momentum for the whole year of 2023. Among them, hybrid models increased by 25% year-on-year to 37%, and high-end models increased by 2% year-on-year to 47%. It is worth mentioning that the cumulative sales of the pure electric sedan bZ3 in the first quarter were nearly 10,000 units, and the sales of 5,697 units were achieved in just one March, becoming the leader of the joint venture pure electric car. The dazzling sales data once again shows that FAW Toyota has accelerated the implementation of electrification and intelligent achievements, and has lifted the strong competitiveness of the brand to a new dimension through technology and product efforts.
FAW Toyota's continuous growth in sales is closely related to its adherence to "user-centrism" and its close follow-up to national policies and keen grasp of market trends. At the beginning of April, the state issued a policy call for "trade-in" in the automotive industry, and as a joint venture of central enterprises, FAW Toyota quickly launched a sales policy of financial discount and trade-in based on "2 billion yuan". The 2 billion discount activity is still continuing, from April 25th to May 10th, FAW Toyota has opened the "old and new official discount season" activity, adding new ones on the basis of the original discounts, 2024 Grevia enjoys 20,000 yuan for a limited time, and FAW Toyota's entire car series can enjoy up to 8 years with 0 down payment, 36 periods with 0 interest rate, and 505 Multiple financial policies such as flexible financial schemes, as well as a replacement subsidy of up to 16,000 yuan, multiple rights and benefits are full of sincerity, so that every user who likes FAW Toyota products can be one step closer to a better car life.
Founded 21 years ago, under the base of tens of millions of users, FAW Toyota embraces the "new era" with a pioneering spirit of innovation, and welcomes the "new future" with a comprehensive and upward strategic layout.