China's smartphone market has always been a fiercely competitive battleground, with major brands constantly pushing the boundaries to gain a foothold in the fierce competition. In the past few years, due to the impact of international sanctions, Huawei's market share has fallen sharply, and even fell out of the top five in the Chinese market. Many industry insiders and consumers had doubts about Huawei's ability to recover, but the latest developments prove that Huawei has not only recovered, but regained its market leadership at an astonishing pace.
Huawei regained the first place
According to the latest data from Canalys, Huawei's shipments in the first quarter of 2024 reached 11.7 million units, with a market share of 17%, successfully regaining the No. 1 position in the Chinese market. Behind this achievement is the launch of the Huawei Mate60 series, especially the Huawei Mate60 series equipped with the self-developed Kirin 9000S chip.
In addition, the continued hot sales of Huawei's Pura70 series have also contributed to the growth of its market share. Huawei Pura70 Ultra, as a high-end model in the series, uses a super-focused telescopic camera and a 1-inch outsole main camera, equipped with basalt architecture Kunlun glass, not only has strong shooting capabilities, but also provides Beidou satellite picture message and Tiantong satellite message function, 5200mAh large battery plus 100W fast charging and 80W wireless charging combination, it has set a new benchmark in battery life and fast charging technology.
OPPO is the second millennium
Despite Huawei's impressive performance, other brands have not shown weakness. OPPO is next in second place with 10.9 million units shipped and a market share of 16%, and OPPO has been in second place many times.
The high-end OPPO Find X7 Ultra is not only equipped with a powerful configuration, but also equipped with a 1-inch dual periscope quad main camera, Hasselblad imaging technology, and is equipped with a third-generation Snapdragon 8 processor and a 2K HD screen. The large 5000mAh battery and 100W super fast charging, coupled with 50W wireless flash charging, make it quite competitive in the high-end market.
The glory division is not weak
Although Honor and Huawei are separated, they are not weak at all, and Honor is also close behind with 10.6 million units shipped and a market share of 16%, ranking third in terms of shipments.
Its high-end machine, the Honor Magic6 Pro, performed particularly well in the market. This mobile phone uses a 50-million-pixel DSLR-level Glory Eagle Eye camera and a 180-million-pixel periscope telephoto lens, equipped with a self-developed Qinghai Lake battery and a large 5600mAh battery, providing an excellent photography and battery life experience.
Vivo ranked fourth
vivo, with shipments of 10.3 million units and a market share of 15%, saw shipments fall 9%.
The recently launched folding screen mobile phone vivo X Fold3 is an ultra-thin folding screen mobile phone, only 219g weight, thickness of 4.65mm, equipped with 5500mAh large battery, 50 million pixels of three main cameras, both inside and outside are 2K+E7 screen, 4500nit local peak brightness, support 120Hz refresh rate, and the price is cheap, the price is only 6999 yuan, for the folding screen market, the price is indeed very cheap.
Apple has slumped
Apple, with shipments of 10 million units and a market share of 15%, has a 25% decline in shipments, and in 2023 last year, Apple shipped first in the Chinese market, but after the momentum of the iPhone 15 series passed, sales also declined.
In order to increase sales, the current iPhone 15 Pro Max price reduction is very large, using a titanium body, falling to 8749 yuan, the only global 3nm process process A17Pro chip, battery life, photo experience is not bad, iOS is also very advantageous.
Overall, Huawei's return to market leadership marks a new stage of competition and innovation in China's smartphone market. Now is an excellent time for consumers to choose the most cost-effective products based on their individual needs. Whether you're a tech enthusiast looking for the latest technology, or an average user who values basic usage needs more, there are enough quality options on the market. With the continuous advancement of technology and the intensification of market competition, we have reason to believe that the future of smart phones will continue to promote the development of global communication and information technology while bringing users an unprecedented convenient lifestyle.