Against the backdrop of declining infant birth rates, the baby skin care market is thriving and has maintained steady growth in recent years, showing resilience and vitality. How should brands find new opportunities in this track with huge development potential? Daily Chemical Zhiyun will take you to dig deep into consumer demand, product trends and opportunities, and grasp the growth opportunities of the baby skin care market.
The baby skin care market scan
The infant market is large, and the purchasing power of consumers has increased. According to statistics, in recent years, the scale of the mainland infant care market has continued to expand, and the growth rate has exceeded the global average. Although the number of infants and young children is declining year by year, the base of maternal and infant population is still huge, especially in the case of the growth of per capita disposable income in the country, the purchasing power of key consumer groups continues to improve, and the market size is still growing steadily. It is worth noting that the proportion of newborns in third-tier and below cities is more than twice that of first- and second-tier cities, so the sinking market is also a market that brands cannot ignore.
The trend of refined parenting is in high demand. With the improvement of people's living standards and the change of consumption concepts, young parents have paid more attention to the health and safety of babies and children, and have begun to pay attention to the selection and use of infant skin care products, and the market demand is gradually expanding.
Online channels have become an important sales channel in the infant and child care market. More and more consumers choose to buy baby care products through e-commerce platforms, which provides a convenient way for the promotion and sales of new products, and domestic baby and child brands have also risen. As far as the lotion cream category is concerned, the "domestic stars" represented by Qichu, Red Elephant, Winona, and Turtle Daddy maintain a high proportion in the mass market and the mid-end market.
Consumer demand is diversifying and personalized. With the increasing youth of consumers of maternal and infant products, under the guidance of the concept of "exquisite parenting", consumers' awareness of infant skin care has improved, not only focusing on the basic functions of products, but also paying more attention to quality, safety and health. There are obvious differences in the needs of babies and children of different ages and skin types for care products.
Baby & Child Product Trends & Opportunities
The baby care market has huge development potential, and Daily Chemical Zhiyun explores the opportunities for new product development in the baby skin care market:
(1) Segmentation of needs and development of age-specific and season-specific products: According to the infant and child care needs of different ages, different skin types and different seasons, we develop age-specific and season-specific refined skin care products with specific effects. For example, soothing red rashes and promoting skin regeneration, etc., can meet the needs of parents for solving specific problems and enhance market competitiveness.
(2) Strict quality control and technical certification: Infant skin is more fragile, and consumers are particularly concerned about the safety of baby products, so product safety certification is the key to enhance market competitiveness. The introduction of advanced production technology and technical means to strictly control product quality is conducive to improving product quality and enhancing consumer confidence in products.
As a one-stop industrial Internet platform for research, production, supply and marketing, with 30 years of industry leading capabilities and resource precipitation, professional R&D strength, strong supply chain resources and new product innovation capabilities, Daily Chemical Zhiyun provides new product intelligent manufacturing solutions for baby brands, and helps brand owners to incubate personalized new products from trend insight, formula research and development, product planning, raw material procurement, production and processing, quality control, warehousing and distribution. At present, it has successfully empowered the product innovation of hundreds of well-known brands at home and abroad, such as Metro, Texhong, Tmall, and Ele.me.
The baby skin care market is a dynamic market with broad development prospects. If you have new product OEM needs, Daily Chemical Zhiyun will provide you with one-stop new product intelligent manufacturing services, solve many problems encountered in the process of new product innovation, such as high R&D costs and insufficient supply chain services, empower baby brands to continue to innovate in product development, and help enterprises stand out in the fierce market competition and win the trust and favor of consumers!