In recent years, in the context of the improvement of consumption level and the upgrading of parenting concepts, the mainland infant nutrition market has shown a rapid growth trend, and the demand of the new generation of parents for infant and child nutrition products is changing from simple nutritional supplements to diversified and high-quality, and those brands that can provide more scientific, more efficient and more refined nutritional supplement solutions will have more competitive advantages in the infant nutrition food market.
As a comprehensive dietary supplement brand under the Australian company Forestpark, Witsbb has developed a series of nutritious dietary products suitable for the physique and needs of infants and children, accurately meeting the personalized nutritional needs of infants and children, and exerting great value potential in the infant and child market.
1. The core product does not contain 8 major allergens, so sensitive babies can eat with confidence
Children are the hope of families, and when choosing infant nutrition products, young Chinese parents have increasingly stringent requirements for product quality and safety. Especially at a time when children's allergies are becoming more and more common, creating nutritional and health foods suitable for children with sensitive constitutions and truly giving full play to the value of nutritional products in the process of anti-allergy and anti-allergy has become a common topic for industry participants.
Witsbb has been focusing on the field of maternal and child health for many years, and has been integrating natural ingredients and technological innovation with the brand concept of "free of 8 major allergens, sensitive babies can eat with confidence", creating a new pattern of allergic nutrition for infants and children, and promoting the development of the infant nutrition and diet industry in a healthy and benign direction. According to strict testing by SGS, Witsbb's core products do not contain the eight common allergens specified in the GB7718-2011 national standard, including fish, seafood/crustaceans, milk, eggs, gluten, peanuts, soybeans and nuts, so that parents can buy with confidence and children can eat safely.
At the same time, Witsbb has also won the titles of "China's Pioneer of Allergen-free Formula Infant Nutrition", "China's Pioneer of Allergen-free Formula Infant Calcium Innovation", "China's Allergy-free Formula Infant Vitamin AD Pioneer", and "China's Allergy-free Formula Infant Nutrition Retail Sales for Three Consecutive Years", which fully proves its professionalism and leading position in the "allergenic" infant nutrition track.
In addition to formulas, Witsbb is also constantly increasing R&D investment to create nutritional formulas that are more suitable for babies and scientifically empower the healthy growth of infants and children. In terms of raw materials, Witsbb has cooperated with Australia, New Zealand, the United States and other multinational institutions, and the raw materials have obtained organic/vegetarian certification from many countries to provide effective and safe nutrition for babies. At the same time, Witsbb's production line has obtained multi-national qualification certification, and has set up joint laboratories in many countries to provide services for product development and quality inspection, so as to better meet the nutritional needs of infants and children.
It is based on the spirit of continuous innovation and the pursuit of health, safety and quality that Witsbb has won the reputation and trust of more and more consumers, and has also given the brand more opportunities to serve the Chinese market and witness the growth of Chinese babies.
2. Create a matrix of total nutritional products to meet diversified health needs
With the upgrading of scientific parenting concepts, the new generation of parents have more diversified, refined and functional needs for infant nutrition products. Based on this, Witsbb continues to expand its product matrix and launch products such as calcium, iron and zinc series, vitamin series, DHA series and probiotic series to fully meet the nutritional supplement needs of infant and child families.
In addition to providing a variety of nutritional options to meet the segmented and individualized needs of consumers, Witsbb is also more suitable for the eating habits of babies and children in terms of packaging and taste, so that babies love to eat, so that mothers can feed without worry, and enhance the market competitiveness of brands and products.
With its unique formula and excellent quality, since entering the Chinese market in 2019, Witsbb has won the TOP1 Children's Nutrition Sales on Douyin for 4 consecutive years, and has also won awards such as Tmall Cutting-edge Brand, Leaps and Bounds Award, and JD.com's Best Potential Award, proving its outstanding status and wide recognition in the hearts of domestic consumers.
The growth of every baby needs careful care. With the continuous development and change of the infant nutrition market, Witsbb will innovate from multiple dimensions such as R&D concepts, formulas, processes, and dosage forms to create nutritional products with upgraded taste and selling points, provide professional and comprehensive nutritional dietary solutions for maternal and infant families, and protect the healthy and intelligent growth of babies.
Note: There are no allergens in the article, which means that the formula does not contain the 8 common allergens pointed out in GB7718-2011, including fish, seafood/shrimp shells, milk, eggs, gluten, peanuts, soybeans and nuts.