From December 6th to 7th, 2023, the annual event hosted by CBME International Maternity, Infant and Child Exhibition, the CBME AWARDS Ceremony, was successfully held in Shenzhen. With its outstanding development, BabyBelle won the "Annual Maternal and Child Chain Benchmarking Award" at the 2023 CBME AWARDS China Maternity, Infant and Child Industry Awards, adding another bright stroke to the brand's development history.
In recent years, CBME AWARDS has been regarded as a highly authoritative honorary award in the maternity, infant and child industry. The award aims to promote the steady development of the industry, encourage outstanding enterprises that sail forward with strength and belief in the face of industry headwinds, tap benchmark enterprises with innovation and industry reputation, and promote the integrity and innovation of the maternal and infant industry. This award is not only an affirmation of the high-quality development of Babybell, but also a high recognition of its excellent brand influence and industry leadership.
Since its establishment 16 years ago, BabyBelle has been committed to leading the healthy life of Chinese maternal and infant families!
Cooperation and sharing are the best ways to achieve a win-win situation
Since its establishment in 2007, BabyBelle has always adhered to the starting point of customer needs, focusing on the retail of maternal and infant products, and has established close cooperative relations with many well-known international and domestic brands. We have jointly created a comprehensive maternal and infant ecological service platform, covering chain retail, talent cultivation, maternity and health and other fields, to meet the needs of maternal and infant families in an all-round way.
In November 2021, BabyBelle launched a partnership business in Shandong to share BabyBelle with more like-minded people. Since December 2022, BabyBelle's partner business has rapidly expanded to the whole country, covering more than 10 provinces and cities across the country.
BabyBelle firmly believes that cooperation and sharing is the best way to achieve a win-win situation, and BabyBelle will always move forward with like-minded people and continue to work hard to lead the healthy life of Chinese mothers and infant families.
Digitally driven to create a good product As the most growing retail chain brand of maternal and infant products in China, BabyBelle adheres to a global vision and has reached close cooperation with more than 400 suppliers, covering more than 20 countries, providing more than 30,000 kinds of maternal and infant products, providing customers with a fresh, professional and convenient shopping experience.
BabyBelle has reached a strategic cooperation with JD Logistics and launched the country's first professional retail supply chain and warehousing system for the maternal and infant industry, which has greatly improved the supply efficiency of maternal and infant products.
In terms of digital construction, BabyBelle has joined hands with Lingfang Technology, a leader in the information industry, to carry out a comprehensive information upgrade. With a cumulative investment of more than 100 million yuan, it has created a trinity information system that runs through the front, middle and back offices, and covers the integrated customer side, brand side and terminal stores, which is enough to support the efficient operation of 30,000 stores.
Our efforts are confirmed by AC Nielsen data, which shows that the brand value of BabyBelle is as high as 6.8, and it is known as a super strong brand.
At present, Babybell's business has covered more than 10 provinces and cities such as Shandong, Guangdong, Guangxi, Fujian, Anhui, Henan, Zhejiang, Shanghai, Hubei, Jiangxi, etc., with nearly 2,000 offline stores and more than 4,000 jobs.
Openness, innovation, integrity, and sharingAdhering to the core values of "openness, innovation, integrity and sharing", BabyBelle continues to shape the unique appearance of the company's culture with strong execution, continuous learning and Xi and excellent cohesion, and profoundly influences every employee.
BabyBelle encourages employees to explore bravely, constantly break through themselves, and promote babybell's continuous progress with the power of innovation. With integrity as the founding principle, we have established a trustworthy business partnership and won the reputation and trust of the enterprise. Sharing is the business philosophy of BabyBelle, and they believe that through the sharing of resources and results, more win-win opportunities can be achieved and more people can benefit.
The establishment of BabyBelle is the first culture and then the enterprise, and the unique corporate culture has become a banner of BabyBelle. We will continue to move forward and strive for a better future.
Caring for women and leading the healthy life of Chinese mothers and infants BabyBelle actively participates in public welfare and charity and practices social responsibility. Since 2017, we have been working closely with the "Three Good Mommy" public welfare team to jointly build a pregnancy, childbirth and health concept system of "good pregnancy, good birth, and good raising".
At present, it has donated more than 10 million yuan to the "Three Good Mommy" public welfare team, helping and promoting more than 100,000 maternal and infant families to achieve scientific childbirth through a combination of online and offline methods, providing strong support for the healthy life of Chinese maternal and infant families.
At the same time, BabyBelle actively promotes women's employment and sets up a bursary fund to provide employment opportunities for female college students, especially those from relatively poor families. Through these initiatives, we strive to create more opportunities for more women and encourage them to pursue their dreams.
Protect pregnant babies and children, and move towards the future together Babybell, together with Qilu Evening News and Qilu One Point, jointly initiated the establishment of Shandong Provincial Maternity, Infant and Child Industry Service Association, aiming to promote the development of the maternity, infant and child industry in Shandong Province. BabyBelle was elected as the president unit, and Liu Changyan, the founder of BabyBelle, was elected as the first president.
Babybell, Qilu Evening News and Qilu One Point jointly held the first Yellow River Basin Maternity, Infant and Child Industry Expo in 2023, bringing new opportunities and impetus to the development of China's maternal and infant industry.
BabyBelle has been committed to promoting the rapid development of the industry, and has been unanimously praised by the government, brands and partners. BabyBelle was rated as a charity workstation, a demonstration unit for assured consumption in Shandong Province, and was successfully selected into the top ten lists of Jinan's "biomedicine and health industry" in 2022. In terms of return service, BabyBelle was selected as a benchmark enterprise.
In addition, BabyBelle became the first batch of enterprises to settle in the Jinan pilot of the single-purpose commercial prepaid card filing management service platform in Shandong Province, and was awarded the "Most Influential Enterprise in the 2021 Shandong Enterprise (Unit) Social Responsibility List", and was rated as "AAA Credit Enterprise of Enterprise Credit Evaluation".
Don't forget the original intention, and create the future intelligently From a store to the whole country, from a regional leader to a Chinese brand, from commodity retail to an ecological alliance, from an industry leader to a smart future. Baby Belle will keep the original intention, always move forward, and work hard for the development of China's maternal and infant cause!