Today (April 19), the three-day 12th Baby-Friendly Room Maternity, Infant and Child Expo opened at the World Trade Mall. A full range of maternal and infant products are readily available, creating a "treasure place" where you can stock up on the good things your baby just needs.
The Baby-Friendly Room Maternity, Infant and Child Expo has an exhibition scale of nearly 10,000 square meters, bringing together more than 120 well-known maternal and infant brands, including infant milk powder, zero supplementary food, diapers, cotton textiles, toys and other products. The reporter saw at the scene that there was an endless stream of people who came to check in, and many families came to stock up on goods with camping carts, and they gained a lot.
The Maternity, Infant and Child Expo landed in Changning, which is the first time that the baby-friendly room and the World Trade Mall have joined hands, "for the first time, the city center has been selected, and more than 12,000 people have made appointments to visit the exhibition. The transportation around the World Trade Mall is very convenient, integrating rail transit and bus lines, and it is also convenient for exhibitors to travel by car. The person in charge of the baby-friendly room said.
According to reports, the baby-friendly room is a professional chain enterprise engaged in maternal and infant products and maternal and infant services, providing a full range of maternal and infant products and services for pre-pregnancy and families with infants and young children aged 0-6. At present, the baby-friendly room has nearly 90 offline stores in Shanghai, with brand-owned apps and WeChat mini programs, and official flagship stores on mainstream e-commerce platforms such as Tmall, JD.com, and Pinduoduo. Relying on the development of omni-channel, this year's exhibition not only brings together the brands that have been cooperated with the baby-friendly room for many years, but also adds many popular brands of Internet celebrities, which greatly enriches the choices of the public.
Among them, many brands brought new product launch shows, including Wyeth HMO water milk, Dawang diapers, etc. In order to increase the interactivity of the exhibition, some brand booths have integrated rich experience links such as digital large screens, parent-child interaction, and parent-child amusement. During the exhibition, Zhang Liya, a pediatric infectious disease doctor, and Ni Jiaying, an obstetrician from Xinhua Hospital, Shanghai Jiao Tong University School of Medicine, will provide professional advice on maternity, parenting and child vaccination for the public at the exhibition site.
The baby-friendly room's special "old clothes and children's new" children's clothing recycling and environmental protection action was also launched on the spot. "At present, the state encourages the realization of the 'double carbon' goal and green development, and this action is an exploration of the baby-friendly room to fulfill its corporate social responsibility and practice public welfare and environmental protection. We will make the recycled children's clothing into yarn through various processes, and make it into carpets, changing bags, household storage baskets and other items, so as to achieve real environmental protection and recycling, so that old clothes can play a greater value. The relevant person in charge of the baby-friendly room introduced.
Baby-friendly room maternity and baby fair
Exhibition map, supporting activities, exhibiting brands
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Event information
Exhibition admission time: 9:30-17:30 on April 20, 9:30-16:00 on April 21
Address: No. 99 Xingyi Road, the first floor of the World Trade Mall
Transportation information: Metro Line 2 Loushanguan Road Station, Metro Line 3 West Yan'an Road Station, Metro Line 10 Yili Road Station, Metro Line 15 Hongbao Road Station
Written / Photography: Li Songnan
Editor: Bi Yangjing
Editor-in-charge: Wang Bo
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