Recently, the 2024 (3rd) China Children's Nutrition and Health and Food Education Summit Forum hosted by the China Non-staple Food Circulation Association was held in Beijing, with the theme of "Food Education Helps Children's Healthy Growth", focusing on the development status of food education in mainland China, food education and child nutrition, food education and healthy behavior development, food education talent system establishment, food education and enterprise quality improvement, standards and regulations and other related issues were exchanged and discussed.
Wo Xiaoya was invited to attend the meeting as a vice president unit and won the "Advanced Unit of Food Education of the Year", and at the same time, Fang Xiujuan, the founder and CEO of the company, was awarded the "Advanced Worker of Food Education of the Year".
"Food education" refers to the cultivation of people who have good eating habits and can lead a healthy eating life through education on various dietary concepts, nutritional knowledge, and food safety, as well as a variety of cooking and farming experiences. According to relevant statistics, the general nutritional literacy in most parts of the mainland is low, and the whole society is facing challenges in nutrition, health, culture and other aspects. The National Nutrition Plan (2017-2030) and the Healthy China Action (2019-2030) both propose that by 2030, the awareness rate of residents' nutrition and health knowledge should increase by 10% compared with 2022. Food education is a powerful starting point for promoting the construction of a healthy China, improving the level of nutrition and health, and enhancing nutritional literacy.
He Jihong, president of China Non-staple Food Circulation Association
In this meeting, He Jihong, president of the China Non-staple Food Circulation Association, pointed out that the party and the country have always attached great importance to the food safety and nutrition of our children, and I will also strive to do a good job in food education, promote the development of food education, and help the food industry to upgrade and lay a solid and healthy foundation for the construction of a strong country in the future.
Fang Xiujuan, founder and CEO of Wo Xiaoya
Ms. Fang Xiujuan, who won the "Advanced Worker of Food Education of the Year", proposed that "food education is the most basic life education." In fact, it is a life issue—a healthy and happy life issue. It can not only enhance our health awareness, but also make it easier for us to practice a reasonable diet, and effectively convey a healthy and happy attitude towards life. ”
Over the years, Wo Xiaoya has been cooperating with major preschool education institutions in China and Zhejiang Province to carry out a variety of offline parent-child food education activities and food education lectures. With the company's own advantages, it brings food education to schools, communities and families, so that more children can experience the joy and knowledge brought by food and meals. At the same time, Wo Xiaoya actively participates in the construction of relevant industry standards, such as "General Principles of Food Education", "Classification and Evaluation Standards for Food Education Promotion Institutions", etc., and strives to promote the new development of food education in mainland China.
In addition, in terms of the implementation of food education, in 2022, Wo Xiaoya cooperated with the China Non-staple Food Distribution Association and the Institute of Food and Nutrition of the Ministry of Agriculture and Rural Affairs to jointly draft the "Research Report on China's Children's Reasonable Diet Industry", and jointly carried out the "1357 Balanced Diet" project research with the China Non-staple Food Circulation Association and China Agricultural University, and participated in the compilation and publication of the "Balanced Diet Guidance Manual" to promote the comprehensive popularization of the concept of reasonable dietary feeding for infants and children in Chinese families.
Wo Xiaoya is well aware of the importance of "edutainment", and the brand uses animation and picture books as the carrier to deliver more easy-to-understand, vivid and interesting food nutrition and health knowledge content to users through vivid IP images.
In the future, Wo Xiaoya will continue to increase the promotion of food education, such as going into schools, setting up food education classes in children's hospitals, and through nutrition knowledge publicity and education, so that more children can understand the relationship between food growth, cooking, food and body, and promote children to deepen their feelings about food from the five senses, which will benefit every child for life.