Text/Zhongtong Media reporter Li Reform
"It's still a bit reluctant to do medicinal baths in the field of babies and children, and many people don't accept it. Chen Yongning, CEO of a pharmaceutical company, said.
Traditional Chinese medicine is less damaging to children
The rise of medicinal baths stems from the growing suspicion of Western medicine and Western medicine.
"Many medicines, such as amoxicillin, are taken several times a day, and children have to be sent to the hospital when they reach a certain amount, because if they are taken again, it will cause harm to the child's body. ”
Western medicine is good at eliminating symptoms, and it will bring certain side effects to the body while solving the disease, infants and young children are weaker and have lower immunity, which makes it difficult for many drugs to have the desired effect, and even cause harm.
Traditional Chinese medicine is good at warming the body, and although the decoction of Chinese medicine is violent, children's medicines made from herbal Chinese medicine are often more precise in considering their medicinal properties.
The effectiveness of the medicated bath for babies depends on the medication used and is administered according to the specific situation of the baby. If you choose to treat your child with a drug that diffuses wind and cold, taking a medicated bath can play a role in dispelling wind and cold, and the medicated bath can treat symptoms such as frequent runny nose in the early stage of the baby's cold, but you should also pay attention to the child's physical condition and dosage.
Medicated baths are mostly given to adults
"I know and understand medicated baths for babies, but many parents are still skeptical, after all, children are too young, which can be seen from the fact that medicated baths have not been popularized to younger age groups. ”
"There are still many medicated baths in nursing homes, traditional Chinese medicine hospitals and confinement centers. For example, in the confinement center, the medicated bath washes the hair and soaks the feet, because the mother's body is weak after giving birth and cannot be affected by the wind and cold, the medicated bath can prevent the pores from opening and can also be cleaned well. ”
Open Xiaohongshu, the content of the medicinal bath is mostly bound to the two groups of people such as Bao Ma and the elderly, even in the south, which pays attention to dietary therapy and values traditional Chinese medicine, it is difficult for most parents to accept the medicinal bath for babies and children.
Do baby medicated baths catch fire?
Since baby and child medicated baths mainly appear in offline mother and child physical stores, it is difficult for online platforms to count its sales. However, it can be seen from the scarcity of relevant articles and the content of Xiaohongshu that consumers are still not easy to accept this new thing, and the idea of "medicine is poisonous" is deeply rooted in the hearts of the people.
Zhihu searched for baby medicated baths above, and all of them were negative news, mostly from consumers' concerns about baby medicated baths. Although in recent years, some mother and baby stores have begun to make baby medicated baths, but they have not made too bright results. At present, the problem in front of the baby medicated bath is not only the low market penetration, but also the difficulty that no one can learn from.
Since the current domestic baby medicated baths are still in the stage of crossing the river by feeling the stones, everyone is exploring, and no one knows which way can be walked. The audience of adult medicated baths is different, and the physique of babies and adults is very different, and there are more places to pay attention to, so there is no reliable reference value.
Is the baby medicated bath a dead end and sentenced to death by the market?
Not necessarily, there are still parents who choose to take their children with medicated baths to treat the problems of wind cold, dampness, cold hands and feet, but now they mainly choose to go to traditional Chinese medicine hospitals for medicinal baths, including some experts also recommend that children's medicated baths are the first choice of traditional Chinese medicine hospitals. This shows that there is still a part of the market demand, but it has not yet flowed into the baby market.
As for the way to explore the rise of baby medicated baths, in the current environment, it seems that there is still a long way to go.